Popular alternatives include Outgrow, ActiveCampaign, CleverTap, Moosend and 7Engage.
Key factors include Analytics (ROI Tracking), Campaign Segmentation, Channel Management, Email Drip Campaigns, Landing Pages and pricing.
Tools like CleverTap, ActiveCampaign, Adobe Marketo Engage, Kajabi and SharpSpring are best for small businesses for Marketing Automation Software.