Top 10 Hightouch Audiences Alternatives 2026
Target, convert and engage with precision.
Trusted by 2M+ software buyers annually.
Main Features
- Audience Analysis
- Customer Support
- Single Sign-On (SSO)
- Uptime Reporting
Pricing
Starts from $350/Month, also offers free forever plan
Free Trial available
Hightouch Audiences is a Customer Data Platform (CDP) platform. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Customer Data Platform (CDP) alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Hightouch Audiences vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Hightouch Audiences Current | Customer Data Platform (CDP) | $350 | No reviews | ✓ Yes |
 Segment | Customer Data Platform (CDP) | $120 | 4.7 ★ | ✓ Yes |
 Simon Data | Customer Data Platform (CDP) | Custom pricing | 4.6 ★ | ✗ No |
 Infosum | Customer Data Platform (CDP) | Custom pricing | 5.0 ★ | ✗ No |
 ActionIQ | Customer Data Platform (CDP) | Custom pricing | 4.5 ★ | ✗ No |
 FirstHive | Customer Data Platform (CDP) | $2,500 | 4.5 ★ | ✗ No |
Showing 1-10 out of 10
List of the Top Hightouch Audiences alternatives as of October 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.8
SpotScore
Segment — from $120 · 4.69★
Transform data into personalized experiences.
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What is Segment?
Segment is the Customer Data Platform that connects business customer data, automating data lakes and allowing businesses to send the most relevant message at the best time. Segment enables to collect data from various sources, including e-commerce platforms, loyalty programs, ad networks and ...
Read moreWhat reviewers like about Segment
- Automates data collection
- Integrates multiple data sources
- Real-time tracking
Where Segment falls short
- Complex setup for non-technical users
- Limited advanced analytics
- Pricing can be high for small businesses
Common Features
No common features
Unique Features
-
Audience Builder
-
Identity Graph
-
360-degree Customer view
+ 4 more
Pricing
Free Trial available
Starts from $120/Month, also offers free forever plan
8.5
SpotScore
Simon Data — 4.62★
Unify data, maximize ROI with Simon's CDP.
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What is Simon Data?
Simon Data customers are upgrading to a Customer Data Platform (CDP), which allows for the centralizing of all customer data into one place for a unified, holistic view. Although Simon has spent decades collecting and analyzing customer data, there was no central, organized repository to store ...
Read moreWhat reviewers like about Simon Data
- Centralized customer data
- Holistic view of customers
- Improved marketing ROI
Where Simon Data falls short
- High implementation cost
- Requires technical expertise
- Limited customization options
Common Features
No common features
Unique Features
-
Behavior Tracking
-
Data Enrichment
-
Data Orchestration
+ 2 more
Pricing
Simon Data offers custom pricing plan
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
Infosum — 5★
Collaborate, protect, and unlock the power of data.
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What is Infosum?
InfoSum is a data collaboration platform that uses patented non-movement-of-data technology, allowing companies to share insights from customer datasets without transferring or exposing the underlying records. It functions as a secure data clean room, enabling organizations to run joint ...
Read moreWhat reviewers like about Infosum
- Data privacy protection
- Secure collaboration
- User-friendly interface
Where Infosum falls short
- Complex setup process
- Limited user support
- Requires technical knowledge
Common Features
No common features
Unique Features
-
Audience Targeting
-
Flexible Search
-
Analytics (ROI Tracking)
+ 5 more
Pricing
Infosum offers custom pricing plan
8.8
SpotScore
ActionIQ — 4.5★
Transforming sales into smarter marketing decisions.
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What is ActionIQ?
ActionIQ is a Customer Data Platform (CDP) that overcomes the limitations of traditional, siloed data-driven decisioning processes by combining CRM, DMP, and DSP capabilities into one easy-to-use platform for building or extending customer intelligence. ActionIQ automates sales function and ...
Read moreWhat reviewers like about ActionIQ
- Combines multiple data capabilities
- User-friendly interface
- Optimizes buyer journey
Where ActionIQ falls short
- Complex setup for new users
- Limited integrations with other platforms
- Pricing may be high for small businesses
Common Features
No common features
Unique Features
-
Multi-step Marketing
-
Audience Builder
-
Behavior Tracking
+ 4 more
Pricing
ActionIQ offers custom pricing plan
8.0
SpotScore
FirstHive — from $2,500 · 4.5★
Unifying data for a competitive edge.
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What is FirstHive?
FirstHive is reinventing the way brands look at data, bringing to market a radically new kind of Customer Data Platform (CDP). It combines all the facets of customer data previously separated in siloed systems into a unified, tightly integrated whole. FirstHive's CDP is powered by machine ...
Read moreWhat reviewers like about FirstHive
- Unified customer data
- Machine learning capabilities
- Integrated data management
Where FirstHive falls short
- High implementation cost
- Requires technical expertise
- Limited customization options
Common Features
No common features
Unique Features
-
Behavior Tracking
-
360-degree Customer view
-
Data Orchestration
+ 5 more
Pricing
Starts from $2,500/Month
8.4
SpotScore
AgilOne — 4★
Data-driven insights for agile enterprises.
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What is AgilOne?
The AgilOne Customer Data Platform (CDP) is a data management and analytics platform that enables real-time business decisions based on actionable customer analytics. Through a cloud-based architecture, it can combine data from any source or device and provide the ability to continuously ...
Read moreWhat reviewers like about AgilOne
- Real-time analytics
- Cloud-based architecture
- Data security
Where AgilOne falls short
- Complex setup
- Requires data integration
- Limited customization
Common Features
No common features
Unique Features
-
Multi-step Marketing
-
Behavior Tracking
-
Identity Graph
+ 7 more
Pricing
AgilOne offers custom pricing plan
9.3
SpotScore
Evergage — 4.3★
Personalized marketing made easy.
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What is Evergage?
Evergage is a Customer Data Platform (CDP) that provides rich customer profiles on millions of individual anonymous customers across online, mobile, offline channels. Evergage has a modern SaaS solution that allows marketers to ensure their entire marketing ecosystem is up-to-date and ...
Read moreWhat reviewers like about Evergage
- Rich customer profiles
- Cross-channel insights
- Real-time data updates
Where Evergage falls short
- Integration complexity with existing systems
- Can be costly for small businesses
- Limited offline capabilities
Common Features
No common features
Unique Features
-
Multi-step Marketing
-
Audience Builder
-
Behavior Tracking
+ 6 more
Pricing
Evergage offers custom pricing plan
8.0
SpotScore
InsightXM — from $400 · 3.8★
Maximize your customer insights and take action.
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What is InsightXM?
InsightXM is a unified software solution that gives business customers the ability to access, manage and act on their customer data across their marketing, sales and service organizations. InsightXM provides marketers the ability to plan and execute personalized campaigns at scale; enables ...
Read moreWhat reviewers like about InsightXM
- Unified software solution
- Access to customer data
- Personalized campaigns
Where InsightXM falls short
- Complex setup process
- May require training
- Limited advanced features
Common Features
No common features
Unique Features
-
Audience Builder
-
Behavior Tracking
-
360-degree Customer view
+ 4 more
Pricing
Starts from $400/Month
8.3
SpotScore
Adobe Experience Platform — 4★
Transform data into valuable insights with ease.
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What is Adobe Experience Platform?
The Adobe Experience Platform is a complete solution for managing customer data with tools used every day. Built around a powerful CDP, it provides automation and insights that transform the marketing and technical infrastructure into a single environment. This integration allows user to bring ...
Read moreWhat reviewers like about Adobe Experience Platform
- Comprehensive customer data management
- Automation tools
- Single environment for data
Where Adobe Experience Platform falls short
- Steep learning curve
- High cost for small businesses
- Complex integration with existing systems
Common Features
No common features
Unique Features
-
Audience Builder
-
Behavior Tracking
-
360-degree Customer view
+ 6 more
Pricing
Adobe Experience Platform offers custom pricing plan
9.2
SpotScore
Lytics — 3.97★
Data-driven insights for smarter online commerce.
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What is Lytics?
Lytics is a customer data platform (CDP), enabling retailers to collect and act on customer shopping behavior data at scale. Lytics helps make online commerce smarter for buyers and retailers by providing brands with real-time insights into the actions of their customers throughout the purchase ...
Read moreWhat reviewers like about Lytics
- Real-time shopping behavior insights
- Scalable platform
- User-friendly interface
Where Lytics falls short
- Limited offline capabilities
- Integration complexity
- High cost for small businesses
Common Features
No common features
Unique Features
-
Audience Builder
-
Behavior Tracking
-
360-degree Customer view
+ 4 more
Pricing
Lytics offers custom pricing plan
Who competes with Hightouch Audiences?
Buyers comparing Hightouch Audiences usually weigh it against these 10 customer data platform (cdp) competitors, starting with Segment, Simon Data and Infosum. Each is compared against Hightouch Audiences on rating, pricing and feature coverage below.
What else works like Hightouch Audiences?
Searches for "sites like Hightouch Audiences" and "apps like Hightouch Audiences" land on the same set of options as "Hightouch Audiences alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.
What each pick gets right
Automates data collection
Watch for: Complex setup for non-technical users
Centralized customer data
Watch for: High implementation cost
Combines multiple data capabilities
Watch for: Complex setup for new users
Rich customer profiles
Watch for: Integration complexity with existing systems
Comprehensive customer data management
Watch for: Steep learning curve
Real-time shopping behavior insights
Watch for: Limited offline capabilities
Why teams look for a Hightouch Audiences alternative
Most people weighing a Hightouch Audiences alternative are reacting to the same handful of pain points:
- Limited to marketing use cases
- May require training
- Basic analytics features
- Subscription costs can add up
How to judge a Hightouch Audiences alternative
A quick data read across all 10 customer data platform (cdp) alternatives: 1 offers a free tier; and Infosum is the highest rated at 5★ across 1 reviews.
How the scoring works.
Which Hightouch Audiences Alternative Is Right for You?
- If you need a free or low-cost option: Segment — offers a free plan or trial suitable for small teams.
- If user satisfaction is your top priority: Infosum — holds the highest user rating (5.0★) among Hightouch Audiences alternatives.
- If you want a mid-range option: AgilOne — sits in the middle of the list by rating and may fit teams with mixed requirements.
Frequently Asked Questions (FAQs)
Stuck on something? We're here to help with all the questions and answers in one place.
The top-rated alternatives to Hightouch Audiences for Customer Data Platform (CDP) are Infosum (5.0★), Segment (4.7★), Simon Data (4.6★). Compare all 10 alternatives side-by-side above.
When evaluating alternatives to Hightouch Audiences, prioritize: Uptime Reporting, Customer Support, Audience Analysis, Single Sign-On (SSO), transparent pricing, free trial availability, and integrations with tools you already use. Use the filters above to compare by feature, budget, and team size.
For small businesses, the best Customer Data Platform (CDP) tools are Zeotap, Amperity, Segment. Look for affordable per-seat pricing, quick setup (under 1 day), no long-term contracts, and strong onboarding support to reduce time-to-value.
Hightouch Audiences starts from $350 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.
Migration difficulty depends on how deeply Hightouch Audiences is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].