8.0
Spot Score
Boulevard Review: Is It The Right Spa and Salon Management Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Starts from $158 / mo per location when yearly
PEACHY
Plump
SPOKE & WEAL
MIAMI SKIN SPATrusted by many companies including PEACHY
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Boulevard?
Boulevard is a client experience platform designed specifically for appointment-based self-care businesses, helping salons, spas, medspas, barbers, and wellness centers streamline operations and improve client retention. Built with industry needs in mind, Boulevard offers tools like Precision Scheduling™ for effortless online booking, an all-in-one POS system for smooth checkout, and built-in marketing and loyalty programs to strengthen customer relationships. The platform also supports client profiles, customizable forms and charts, memberships, and detailed reporting to help businesses manage growth with confidence. With integrations that extend functionality through APIs and third-party tools, Boulevard ensures that beauty and wellness professionals can deliver exceptional experiences while running their businesses more efficiently.
Pricing
Starts from $158 / mo per location when yearly
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:🇺🇸
Platform
Web + mobile app (iOS & Android)
Boulevard Software Demo
Boulevard was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Boulevard
- Use cases
- Salons, Medspas, Spas
- Team types
- Salon Owners, Spa Managers
- Company size
- 5–200 Employees
Why teams choose Boulevard
Boulevard is tailored for appointment-based self-care businesses, ensuring features like Precision Scheduling™ and client profiles are optimized for salons, spas, medspas, and barbers rather than generic industries.
The platform’s self-booking system simplifies scheduling for clients while maximizing calendar efficiency, reducing no-shows and ensuring better time management for staff.
With its all-in-one POS system, Boulevard supports smooth checkouts, payment processing, and inventory tracking, designed specifically for beauty and wellness environments.
Is Boulevard right for you?
What buyers should know before shortlisting Boulevard
Boulevard has been an outstanding addition to my business operations, offering exactly what I needed to manage appointments and client relationships with ease. The Precision Scheduling™ feature ensures my calendar is optimized while giving clients a smooth self-booking experience.
I’ve particularly appreciated the integrated POS system, which streamlines payments and checkout for my staff. The built-in marketing and loyalty programs have noticeably improved client retention and reduced the need for additional software.
While there was a slight learning curve at the start, Boulevard quickly became intuitive and essential. It’s truly made managing my salon more efficient and client-friendly.
Boulevard pros and cons
- Boulevard pros
Boulevard is tailored for appointment-based self-care businesses, ensuring features like Precision Scheduling™ and client profiles are optimized for salons, spas, medspas, and barbers rather than generic industries.
The platform’s self-booking system simplifies scheduling for clients while maximizing calendar efficiency, reducing no-shows and ensuring better time management for staff.
With its all-in-one POS system, Boulevard supports smooth checkouts, payment processing, and inventory tracking, designed specifically for beauty and wellness environments.
- Boulevard cons
Some users may find the initial setup and navigation challenging due to the platform’s wide range of features and customization options.
Because it is cloud-based, businesses with inconsistent internet connectivity may struggle to use the platform efficiently during downtime.
Ready to try it?
Get started with Boulevard
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Boulevard side-by-side with top Spa and Salon Management Software alternatives.
What is the pricing of Boulevard?
Boulevard Pricing Plans
Essentials
$176
/mo per location
What's included:
Up to 5 professionals
100 free texts
500 free email blasts
25 GB storage
Premier
$293
/mo per location
Essentials plus:
Unlimited professionals
250 free texts
1000 free email blasts
50 GB storage
Prestige
$410
/mo per location
Premier plus:
Forms add-on
2500 free texts
10000 free email blasts
100 GB storage
Boulevard reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 56 reviews, with strong overall satisfaction.
What buyers like
- Boulevard is tailored for appointment-based self-care businesses, ensuring features like Precision Scheduling™ and client profiles are optimized for salons, spas, medspas, and barbers rather than generic industries.
- The platform’s self-booking system simplifies scheduling for clients while maximizing calendar efficiency, reducing no-shows and ensuring better time management for staff.
- With its all-in-one POS system, Boulevard supports smooth checkouts, payment processing, and inventory tracking, designed specifically for beauty and wellness environments.
Common complaints
- Some users may find the initial setup and navigation challenging due to the platform’s wide range of features and customization options.
- Because it is cloud-based, businesses with inconsistent internet connectivity may struggle to use the platform efficiently during downtime.
- While Boulevard offers strong in-house marketing features, some users prefer deeper integrations with external platforms like TikTok Ads or advanced CRM tools.
What users are saying
JA
Joey A
09/22/23
"Amazing app, but cost is not for a small company."
What do you like best about Boulevard? The entire app and product is top tier and one of the best I have ever used. What do you dislike about Boulevard?
JA
Joey A
09/22/23
"Amazing app, but cost is not for a small company."
What do you like best about Boulevard? The entire app and product is top tier and one of the best I have ever used. What do you dislike about Boulevard?
AU
Anonymous User
04/12/23
"Very user friendly"
What do you like best about Boulevard? The ease of the training process and it is visually very easy to understand What do you dislike about Boulevard?
AU
Anonymous User
01/26/23
"Not made for medical practices"
What do you like best about Boulevard? Onboarding support was good. Prompt responses to questions What do you dislike about Boulevard?
AU
Anonymous User
04/21/22
"I think the interface is rudimentary and there are way to many steps to booking a client/off book."
What do you like best about Boulevard? I like that I can book a client and see my schedule remotely. What do you dislike about Boulevard?
AU
Anonymous User
04/16/22
"still needs work"
What do you like best about Boulevard? It's a decent booking software, and it covers all the basics. The texting tool is a nice option, the UI very ...
Read more
- See if Boulevard fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Boulevard?
Boulevard's Appointment Scheduling feature is designed to give salons and spas complete control over their booking processes while offering…
Client management, also referred to as customer management, is a key aspect of business operations that involves managing and organizing cli…
The Dashboard in Boulevard is a central hub for salon and spa operations, offering managers and staff a quick overview of appointments, sale…
With Boulevard's Email Campaigns feature, salons and spas can keep strong communication with their clients through targeted and automated me…
Employee management is a crucial aspect of any organization, as it involves the effective and efficient management of all the employees with…
Boulevard's Facebook Booking integration allows clients to schedule services directly from a business's Facebook page without visiting an ex…
The Inventory Management feature in Boulevard lets salons and spas track, control, and reorder products essential to daily operations. Busin…
Boulevard's Mobile Booking lets clients schedule services anytime, anywhere, using their smartphones or tablets. Designed with convenience i…
Boulevard supports Multi-Location Scheduling, making it an ideal solution for growing franchises and businesses with multiple branches. This…
The Payments feature in Boulevard keeps secure, fast, and smooth transactions for both clients and businesses. The platform supports multipl…
A report is a type of writing that is organized around identifying and examining issues, events, or results that have occurred in the physic…
The SMS Notification feature in Boulevard helps businesses keep clients informed with timely updates. It supports automated appointment remi…
Boulevard security and data handling
Key compliance certifications and security features for IT and security teams evaluating Boulevard.
Certifications
Developer & data
Alternatives to Boulevard
Why buyers keep looking beyond Boulevard
Some businesses seek more advanced reporting analytics than what Boulevard currently provides.
Competitors may offer broader third-party marketing and advertising integrations.
Certain users prefer platforms with stronger offline functionality for areas with limited internet access.
Other solutions provide deeper CRM capabilities for businesses heavily focused on sales tracking.
Pricing flexibility in competing platforms may better suit smaller salons or startups with tighter budgets.
Some users desire additional customization options for client communication workflows beyond what Boulevard offers.
Boulevard Customers
PEACHY
Plump
SPOKE & WEAL
MIAMI SKIN SPA
Boulevard Support Options
Frequently Asked Questions About Boulevard
Common questions buyers ask before choosing Boulevard.
Boulevard is a Spa and Salon Management Software. Boulevard offers Facebook Booking, Mobile Booking, Email Campaigns, SMS Notification, Payments and many more functionalities.
Buyers commonly note the following limitations of Boulevard: Some users may find the initial setup and navigation challenging due to the platform’s wide range of features and customization options.; Because it is cloud-based, businesses with inconsistent internet connectivity may struggle to use the platform efficiently during downtime.; While Boulevard offers strong in-house marketing features, some users prefer deeper integrations with external platforms like TikTok Ads or advanced CRM tools..
Some top alternatives to Boulevard includes MioSalon, Salonist, Insight Salon Software, SalonTouch Studio and Icauno.
Boulevard offers Subscription, Quotation Based pricing models
The starting price of Boulevard is $158/mo /location when yearly
Ready to try it?
Get started with Boulevard
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
