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Top 12 Free Owler Alternatives, Compared (2026)

Explore 12 alternatives to Owler — vetted by our editors with real user reviews, pricing, and feature comparisons.

Owler alternatives: our 12 top picks at a glance

Quick answer

The best free sales intelligence software tools to replace Owler are InsideView, ZoomInfo and ZoomInfo SalesOS. InsideView sits at number one with a SpotScore of -1 and 4.5★ from reviewers. Compare all 12 on score, rating, and pricing below.

If Owler is holding you back on price, features, or usability, you have real options. These 12 sales intelligence software free alternatives are the strongest, ranked by SpotScore (real-user satisfaction and market presence combined), ratings, and pricing model. Our editors review each. Scan the table, then explore the detail for every pick.

ProductSpotScoreRatingPricingBest for
InsideViewEmpower your sales team to drive revenue.★★★★★ 4.5(40)Freefrom $99 /User/Monthteams of all sizes
ZoomInfoAccelerate your business with targeted B2B intelligence.★★★★ 4.4(2490)FreeFree Trial · Quotation Basedteams of all sizes
ZoomInfo SalesOSEmpower your sales team to exceed their targets.Not yet ratedFreeFree Trial · Quotation Basedmid-size & enterprise teams
Oliv AIStreamline your sales game with AI.Not yet ratedFreeFreemium · Subscription · Quotation Basedteams of all sizes
Persuva AICreate ads that captivate and convert with Persuva AI.Not yet ratedFreeFreemium · Subscriptionteams of all sizes
HumanlinkerEmpower your sales team, exceed your targets. Not yet ratedFreeFreemium · Quotation Based · Subscriptionteams of all sizes
V-RetailRevolutionize customer engagement with personalized, real-time interactions.Not yet ratedFreeFreemium · Quotation Based · Subscriptionteams of all sizes
LutraEmpower your work with transformative AI automation.Not yet ratedFreeFreemium · Quotation Basedteams of all sizes
MailMentorElevate your outreach game and watch your business thrive.Not yet ratedFreeFree Trial · Subscriptionteams of all sizes
OppwiserTransforming lead research with advanced AI technology.Not yet ratedFreeFreemium · Quotation Based · Subscriptionteams of all sizes
KORITransform your sales game with KORI.Not yet ratedFreeFree Trial · Subscription
BacktrackEfficiently track, manage, and optimize your assets.Not yet ratedFreeFreemium · Subscriptionteams of all sizes
InsideView - Sales Intelligence Software

InsideView

Empower your sales team to drive revenue.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is InsideView?

InsideView provides a full suite of sales intelligence software products built to help to drive revenue performance from all of the sales processes – from the unsolicited lead all the way to revenue generation. From the front line to the executive level, InsideView will help to better close the ...

Read more about InsideView
Free Trial·

InsideView offers custom pricing plan

ZoomInfo - Sales Intelligence Software

ZoomInfo

RECOMMENDED

Accelerate your business with targeted B2B intelligence.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ZoomInfo?

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses comprehensive B2B intelligence to identify and connect with sales-ready leads, ...

Read more about ZoomInfo
Free TrialTry Free →·

ZoomInfo offers custom pricing plan

ZoomInfo SalesOS - Sales Intelligence Software

ZoomInfo SalesOS

RECOMMENDED

Empower your sales team to exceed their targets.

Best for: Mid-market

Add to compare

What is ZoomInfo SalesOS?

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Empower your sales team with up-to-date information, leveraging deep insights ...

Read more about ZoomInfo SalesOS
Free TrialTry Free →·

ZoomInfo SalesOS offers custom pricing plan

Oliv AI logo

Oliv AI

Streamline your sales game with AI.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Oliv AI?

Oliv is an AI-powered sales assistant that transforms how you engage with your prospects and customers. Before your meeting, Oliv helps you research your contacts to come up with interesting icebreakers and ensure you're fully prepared. During the call, it identifies key pain points and ...

Read more about Oliv AI

Oliv AI offers custom pricing plan

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Reach in-market buyersRank above rivals2M+ buyers a year
Persuva AI

Persuva AI

Create ads that captivate and convert with Persuva AI.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Persuva AI?

Persuva AI is an ad copy generation tool with over 40 copywriting frameworks that produce targeted ad messages for each stage of the buyer’s journey. Users enter product details and audience information, and the tool generates sales copy addressing specific pain points and objections, ready for ...

Read more about Persuva AI

Starts from $35.00/month when Billed Yearly, also offers free forever plan

Humanlinker

Humanlinker

Empower your sales team, exceed your targets.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Humanlinker?

Humanlinker is an AI-powered sales assistant that helps revenue teams run personalized prospecting campaigns, analyzing prospect data to identify high-potential leads and automate email outreach, meeting scheduling, and follow-ups. It integrates with existing sales tools to give teams a ...

Read more about Humanlinker

Starts from $31.00/month when Billed Yearly, also offers free forever plan

V-Retail

V-Retail

Revolutionize customer engagement with personalized, real-time interactions.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

watch-demo

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What is V-Retail?

V-retail is a sales enhancement tool that integrates human interaction with artificial intelligence to improve customer engagement and drive conversions. It offers features such as real-time communication, AI-driven assistance, detailed analytics, and personalized retargeting campaigns. ...

Read more about V-Retail

Starts from $290/month when monthly, also offers free forever plan

Lutra

Lutra

Empower your work with transformative AI automation.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Lutra?

Lutra is an AI workflow automation platform with a drag-and-drop interface that requires no coding to configure. It connects to existing tools to automate tasks such as document analysis, data extraction, and report generation, using natural language processing and optical character recognition.

Read more about Lutra

Lutra offers custom pricing plan

MailMentor

MailMentor

Elevate your outreach game and watch your business thrive.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is MailMentor?

MailMentor is a Chrome extension that identifies prospects on web pages and generates personalized outreach messages using AI. It surfaces contact information and relevant talking points tailored to each prospect, helping sales reps and entrepreneurs write targeted emails instead of generic ...

Read more about MailMentor
Free TrialTry Free →·

Starts from $99.00/month when Billed Yearly

Oppwiser

Oppwiser

Transforming lead research with advanced AI technology.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Oppwiser?

Oppwiser is a sales intelligence platform that monitors online buyer signals and uses AI to automatically identify high-value accounts matching your target customer profile. It compiles prospect data, builds customized customer profiles, and surfaces key decision-makers in a dashboard, reducing ...

Read more about Oppwiser

Starts from $99.00/month when Billed Yearly, also offers free forever plan

KORI

KORI

Transform your sales game with KORI.

Start Free Trial

Add to compare

What is KORI?

Unleash the potential of KORI to supercharge your sales conversations and drive business growth. This innovative tool is a game-changer for sales professionals looking to excel in their roles and enhance their success rates. Picture having a dedicated network of reputable connections at your ...

Read more about KORI
Free Trial
Backtrack

Backtrack

Efficiently track, manage, and optimize your assets.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Backtrack?

Introducing BACKTRACK, a cutting-edge Asset Tracking Software designed to streamline the process of monitoring and managing the whereabouts, usage patterns, and movements of assets, equipment, and inventory. With BACKTRACK, businesses can effortlessly keep track of their valuable resources with ...

Read more about Backtrack

What earned each one a spot

InsideViewBest for teams of all sizes

Full sales suite

Watch for: Can be expensive

ZoomInfoBest for teams of all sizes

Reviewers value the large, accurate database of company and contact information.

ZoomInfo SalesOSBest for mid-size & enterprise teams

Largest B2B database

Watch for: Can be expensive

Oliv AIBest for teams of all sizes
Persuva AIBest for teams of all sizes
HumanlinkerBest for teams of all sizes
V-RetailBest for teams of all sizes
LutraBest for teams of all sizes
MailMentorBest for teams of all sizes
OppwiserBest for teams of all sizes
BacktrackBest for teams of all sizes

Why teams look for a Owler alternative

Most people weighing a Owler alternative are reacting to the same handful of pain points:

  • Data accuracy can vary
  • Limited customization
  • Not focused on individual sales reps

What to look for in a Owler alternative

A quick data read across all 12 sales intelligence software free alternatives: 12 offer a free tier; paid plans run $99, with InsideView the cheapest entry point; and InsideView is the highest rated at 4.5 across 40 reviews.

Behind the ranking.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Owler are InsideView (4.5★), ZoomInfo (4.4★), ZoomInfo SalesOS. Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Owler, prioritize: Competitor Analysis, Monitoring, Real-time Insights, Prospecting Tools, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Owler starts from $99 /Year. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Owler is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Which Owler alternative fits your needs?

  • On a budget / just exploring: start with a free tier — InsideView, ZoomInfo and ZoomInfo SalesOS let you evaluate without paying upfront.
  • If real-user ratings matter most: InsideView has the strongest star rating (4.5★) among the options with verified reviews.
  • Want the safest pick: InsideView has the highest Spotsaas Score (-1) in this list — a strong default if you're unsure.

Leaving Owler behind

Planning your exit from Owler? Pull your data out first and confirm the replacement imports it without loss. Make sure the workflows you depend on are covered, run a short trial before committing, and keep Owler live as a fallback until you're settled. Many tools here offer a free path to test.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].