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Best Marketing Automation Software For Free

Top picks for Marketing Automation Software available for Free

8.6

SpotScore

Maximize your marketing potential with zigihub.

4.7

Excellent

Free Trial available

Freemium

Starts from $225/Month when Billed Yearly

8.6

SpotScore

Empower your marketing with AdRoll's advanced automation.

4.5

Excellent

Free Trial available, Try Now

Freemium

8.5

SpotScore

Streamline your leads with Fortifi.

4.6

Excellent

Free Trial available, Try Now

Freemium not available

Starts from $50/Month

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Top rated

List of the Best Marketing Automation Software For Free as of September 2026

8.6

SpotScore

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

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What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

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Free Trial·

Starts from $225/Month when Billed Yearly, also offers free forever plan

8.6

SpotScore

AdRoll

AdRoll

Empower your marketing with AdRoll's advanced automation.

Best for: SMB teams · Mid-market · Enterprise

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What is AdRoll?

AdRoll is a retargeting and multi-channel advertising platform for e-commerce and direct-to-consumer marketing teams that need to re-engage website visitors across display ads, social media, and email. It automates dynamic remarketing campaigns and Facebook ad creation using first-party ...

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Free TrialTry Free →

8.5

SpotScore

Fortifi - Marketing Automation Software

Fortifi

Streamline your leads with Fortifi.

Best for: SMB teams · Mid-market · Enterprise

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What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

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Free TrialTry Free →·

Starts from $50/Month

8.5

SpotScore

SaleCycle

SaleCycle

Revitalize your marketing with SaleCycle.

Best for: SMB teams · Mid-market · Enterprise

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What is SaleCycle?

SaleCycle is an e-commerce remarketing platform for online retailers that lose revenue to cart abandonment and browse abandonment across their digital storefronts. It automatically sends triggered emails, SMS messages, and on-site overlays to shoppers who left without completing a purchase, ...

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Free Trial·

SaleCycle offers custom pricing plan

8.5

SpotScore

RD Station - Marketing Automation Software

RD Station

Power up your marketing efforts effortlessly.

Best for: SMB teams · Mid-market · Enterprise

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What is RD Station?

RD Station is a marketing automation platform for marketing teams in Brazil and LATAM running lead generation, landing page, and email nurture programs. Its automation flows (fluxos) handle customer journey management across the full funnel and integrate with its built-in CRM for end-to-end ...

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Free TrialTry Free →

8.5

SpotScore

LeadFox - Marketing Automation Software

LeadFox

Streamline marketing, convert leads, and boost sales.

Best for: SMB teams · Mid-market

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What is LeadFox?

LeadFox is a landing page and email marketing platform for small business owners, freelancers, and SMB marketers who need to build lead capture pages, autoresponder sequences, and newsletters without technical resources. It covers the core conversion funnel — landing pages, email automation, ...

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Free TrialTry Free →·

Starts from $49.95/Month when Billed Yearly

8.5

SpotScore

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

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What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

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Free TrialTry Free →·

Starts from $23/Month when Billed Yearly

8.5

SpotScore

Sugar Market - Marketing Automation Software

Sugar Market

Leads to customers, simplified.

Best for: SMB teams · Mid-market · Enterprise

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What is Sugar Market?

Sugar Market is a marketing automation platform for small to mid-sized marketing teams that need email campaign management, lead scoring, and drip nurture programs without enterprise-level complexity. It automates personalized campaigns using merge-tag variables and conditional workflow logic, ...

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Free Trial·

Starts from $1,000/User/Month

8.5

SpotScore

Jumplead - Marketing Automation Software

Jumplead

Boost leads, convert customers, increase sales.

Best for: SMB teams · Mid-market · Enterprise

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What is Jumplead?

Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...

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Free Trial·

Starts from $24/Month, also offers free forever plan

8.4

SpotScore

Encharge

Encharge

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

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What is Encharge?

Encharge is a behavior-triggered email automation platform for SaaS companies and digital startups that need to send personalized lifecycle emails based on product usage events rather than just time-based sequences. It integrates with Stripe, HubSpot, and 50+ other tools to trigger emails from ...

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Free TrialTry Free →

8.4

SpotScore

LeadBI - Marketing Automation Software

LeadBI

Unlock your sales potential with LeadBI.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is LeadBI?

LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...

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8.4

SpotScore

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

Unleash the full potential of your marketing.

Best for: SMB teams · Mid-market · Enterprise

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What is LeadSquared Marketing Automation?

LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It combines lead scoring, landing page creation, email campaigns, and Zapier integrations so teams can manage the ...

Read more about LeadSquared Marketing Automation
Free Trial·

LeadSquared Marketing Automation offers custom pricing plan

8.4

SpotScore

Zymplify - Marketing Automation Software

Zymplify

Streamline your marketing efforts and boost sales.

Best for: SMB teams · Mid-market · Enterprise

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What is Zymplify?

Zymplify is a marketing and sales automation platform for small-to-mid-sized B2B companies that want to combine lead generation, email marketing, and pipeline tracking without stitching together multiple point solutions. Its Buyer Intent Engine identifies in-market prospects and feeds them into ...

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Free TrialTry Free →·

Starts from $136/User/Month

8.4

SpotScore

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

Best for: SMB teams · Mid-market · Enterprise

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What is Kizen?

Kizen is a CRM and marketing automation platform for mid-sized businesses looking to consolidate separate CRM, email marketing, and sales funnel tools into a single system. It centralizes customer data and automates lead nurturing and campaign workflows, reducing the tool sprawl that slows down ...

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Free TrialTry Free →·

Starts from $20/Month

8.4

SpotScore

Plumb5 - Marketing Automation Software

Plumb5

Unleash data to build lasting customer connections.

Best for: SMB teams · Mid-market · Enterprise

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What is Plumb5?

Plumb5 is a marketing automation platform for B2B and B2C marketing teams that need to unify customer data from multiple sources and track real-time website visitor behavior to convert anonymous traffic into leads. It links campaign activity to ROI metrics and supports personalization across ...

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Free Trial·

Plumb5 offers custom pricing plan

8.3

SpotScore

Retargeting.biz - Marketing Automation Software

Retargeting.biz

Maximize conversions with automated emails.

Best for: SMB teams · Mid-market · Enterprise

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What is Retargeting.biz?

Retargeting.biz offers marketing automation software to help you make the most of your offline marketing. Through a simple drag and drop interface, set up automated email campaigns with your customers's previous purchase history or product reviews to send them discount codes and product ...

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Free TrialTry Free →·

Starts from $85/Month

8.3

SpotScore

PromoNavi - Marketing Automation Software

PromoNavi

Transforming form submissions into valuable leads.

Best for: SMB teams · Mid-market · Enterprise

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What is PromoNavi?

PromoNavi is a Google Ads management platform for PPC specialists and e-commerce businesses that need to automate campaign creation, keyword research, and competitive analysis. It reduces manual ad ops work through AI-powered automation for keyword discovery, missed keyword alerts, and merchant ...

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Free TrialTry Free →·

Starts from $40.83/Month when Billed Yearly

8.3

SpotScore

LinkedCamp - Marketing Automation Software

LinkedCamp

Streamline your outreach, revolutionize your sales.

Best for: SMB teams · Mid-market · Enterprise

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What is LinkedCamp?

Introducing LinkedCamp - the ultimate solution to streamline your outreach efforts. With our cutting-edge technology, you can personalize your outreach process and save valuable time by eliminating manual work. LinkedCamp takes care of prospecting professionally and efficiently, so you can ...

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Free TrialTry Free →·

Starts from $69/Month

8.3

SpotScore

Eggflow - Marketing Automation Software

Eggflow

Automate your marketing, win more customers.

Best for: SMB teams · Mid-market · Enterprise

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What is Eggflow?

Eggflow is a marketing automation software designed to help businesses generate leads and convert them into customers. The software allows users to send automated drip emails, posts, and landing pages. It is a simple to setup, easy to use marketing automation application. It allows you to ...

Read more about Eggflow
Free Trial·

Eggflow offers custom pricing plan

8.3

SpotScore

cmercury - Marketing Automation Software

cmercury

Streamline your marketing efforts with cMercury.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is cmercury?

cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...

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Starts from $74.25/Month when Billed Yearly, also offers free forever plan

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].