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Best Marketing Automation Software For Free

Top picks for Marketing Automation Software available for Free

8.6

Spot Score

Maximize your marketing potential with zigihub.

4.4

Very Good

Free Trial available

Freemium

Starts from $225/Month when Billed Yearly

8.6

Spot Score

Empower your marketing with AdRoll's advanced automation.

4.1

Very Good

Free Trial available, Try Now

Freemium

8.5

Spot Score

Streamline your leads with Fortifi.

4.8

Excellent

Free Trial available, Try Now

Freemium not available

Starts from $50/Month

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Top rated

List of the Best Marketing Automation Software For Free as of June 2026

8.6

Spot Score

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

Read more about zigihub
Free Trial·

Starts from $225/Month when Billed Yearly, also offers free forever plan

8.6

Spot Score

AdRoll

AdRoll

Empower your marketing with AdRoll's advanced automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AdRoll?

AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and Facebook Ad creation, you'll have the information you need to always be in front of your most valuable audience.

Read more about AdRoll
Free TrialTry Free →

8.5

Spot Score

Fortifi - Marketing Automation Software

Fortifi

Streamline your leads with Fortifi.

Best for: SMB teams · Mid-market · Enterprise

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What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

Read more about Fortifi
Free TrialTry Free →·

Starts from $50/Month

8.5

Spot Score

RD Station - Marketing Automation Software

RD Station

Power up your marketing efforts effortlessly.

Best for: SMB teams · Mid-market · Enterprise

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What is RD Station?

RD Station is marketing automation software that allows you to build, track, convert and close more leads.It is a simple to use web and desktop software that allows you to attract, convert and close more customers with automated marketing.

Read more about RD Station
Free TrialTry Free →

8.5

Spot Score

LeadFox - Marketing Automation Software

LeadFox

Streamline marketing, convert leads, and boost sales.

Best for: SMB teams · Mid-market

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What is LeadFox?

LeadFox is an affordable marketing automation software for small business owners and freelancer. It allows you to build landing pages, auto-responder sequence, track marketing performance, publish a newsletter, extract leads and send follow up emails.

Read more about LeadFox
Free TrialTry Free →·

Starts from $49.95/Month when Billed Yearly

8.5

Spot Score

Sugar Market - Marketing Automation Software

Sugar Market

Leads to customers, simplified.

Best for: SMB teams · Mid-market · Enterprise

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What is Sugar Market?

Sugar is marketing automation software designed to help businesses move leads from point A to point B and into customers. The platform makes email marketing, lead scoring, nurturing, follow-up, drip campaigns, and reporting seamless.

Read more about Sugar Market
Free Trial·

Starts from $1,000/User/Month

8.5

Spot Score

Jumplead - Marketing Automation Software

Jumplead

Boost leads, convert customers, increase sales.

Best for: SMB teams · Mid-market · Enterprise

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What is Jumplead?

Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...

Read more about Jumplead
Free Trial·

Starts from $24/Month, also offers free forever plan

8.5

Spot Score

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly

8.5

Spot Score

SaleCycle

SaleCycle

Revitalize your marketing with SaleCycle.

Best for: SMB teams · Mid-market · Enterprise

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What is SaleCycle?

SaleCycle is an advanced, cloud-based marketing automation software that integrates with third party applications and offers a wealth of ready-to- use out-of-the-box features, including lead generation, product tours, automations, email marketing, landing page builders and mobile campaigns.

Read more about SaleCycle
Free Trial·

SaleCycle offers custom pricing plan

8.4

Spot Score

Encharge

Encharge

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

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What is Encharge?

Encharge is a marketing automation platform that enables marketers to connect their marketing and sales systems, accelerate lead generation, and optimize customers.This software allows you to easily create personalized communications that help engage customers across channels and devices.

Read more about Encharge
Free TrialTry Free →

8.4

Spot Score

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

Best for: SMB teams · Mid-market · Enterprise

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What is Kizen?

Kizen is a cloud-based marketing automation software solution that replaces your outdated CRM, marketing platform, email marketing and sales funnels. Kizen dramatically simplifies your campaign, removes the tedious tasks of contacting customers and converts more leads into customers.

Read more about Kizen
Free TrialTry Free →·

Starts from $20/Month

8.4

Spot Score

LeadBI - Marketing Automation Software

LeadBI

Unlock your sales potential with LeadBI.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is LeadBI?

LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...

Read more about LeadBI

8.4

Spot Score

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

Unleash the full potential of your marketing.

Best for: SMB teams · Mid-market · Enterprise

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What is LeadSquared Marketing Automation?

LeadSquared is a powerful all-in-one software platform designed to streamline your marketing efforts. It combines CRM, marketing automation, email marketing, and lead generation into one easy-to-use application.

Read more about LeadSquared Marketing Automation
Free Trial·

LeadSquared Marketing Automation offers custom pricing plan

8.4

Spot Score

Zymplify - Marketing Automation Software

Zymplify

Streamline your marketing efforts and boost sales.

Best for: SMB teams · Mid-market · Enterprise

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What is Zymplify?

ZYMPLIFY is a collaboration and marketing automation software that seamlessly integrates with your website, email, CRM, phone system or any custom application. It then automates social media marketing, email marketing, sales enablement and lead management in one easy-to-use interface.

Read more about Zymplify
Free TrialTry Free →·

Starts from $136/User/Month

8.4

Spot Score

Plumb5 - Marketing Automation Software

Plumb5

Unleash data to build lasting customer connections.

Best for: SMB teams · Mid-market · Enterprise

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What is Plumb5?

Plumb5, marketing automation software that helps businesses create profitable customer relationships. It is built on a powerful, open and flexible technology platform that enables users to use their own data and content to design automated marketing programs.

Read more about Plumb5
Free Trial·

Plumb5 offers custom pricing plan

8.3

Spot Score

DirectLync - Marketing Automation Software

DirectLync

Connect, communicate, and conquer with DirectLync.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

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What is DirectLync?

DirectLync is a web-based marketing automation platform. It enables marketers to deliver outstanding personalized communications at scale by quickly and easily creating and executing multi-channel marketing campaigns. This cloud based software provides global reach, real-time data, and ...

Read more about DirectLync
Free TrialTry Free →·

Starts from $20/Month

8.3

Spot Score

Retargeting.biz - Marketing Automation Software

Retargeting.biz

Maximize conversions with automated emails.

Best for: SMB teams · Mid-market · Enterprise

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What is Retargeting.biz?

Retargeting.biz offers marketing automation software to help you make the most of your offline marketing. Through a simple drag and drop interface, set up automated email campaigns with your customers's previous purchase history or product reviews to send them discount codes and product ...

Read more about Retargeting.biz
Free TrialTry Free →·

Starts from $85/Month

8.3

Spot Score

LinkedCamp - Marketing Automation Software

LinkedCamp

Streamline your outreach, revolutionize your sales.

Best for: SMB teams · Mid-market · Enterprise

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What is LinkedCamp?

Introducing LinkedCamp - the ultimate solution to streamline your outreach efforts. With our cutting-edge technology, you can personalize your outreach process and save valuable time by eliminating manual work. LinkedCamp takes care of prospecting professionally and efficiently, so you can ...

Read more about LinkedCamp
Free TrialTry Free →·

Starts from $69/Month

8.3

Spot Score

PromoNavi - Marketing Automation Software

PromoNavi

Transforming form submissions into valuable leads.

Best for: SMB teams · Mid-market · Enterprise

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What is PromoNavi?

PromoNavi is a new workflow marketing automation platform that harnesses the power of browser based form submissions to create actionable leads. It's server-based, hosted in Amazon EC2, and can be deployed within minutes.

Read more about PromoNavi
Free TrialTry Free →·

Starts from $40.83/Month when Billed Yearly

8.3

Spot Score

cmercury - Marketing Automation Software

cmercury

Streamline your marketing efforts with cMercury.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is cmercury?

cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...

Read more about cmercury

Starts from $74.25/Month when Billed Yearly, also offers free forever plan

Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:

The top rated Marketing Automation Software based on verified user reviews and SpotScore are Magic Pixel, Growmatik, TagCommander. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.

Start by listing your must-have features — commonly Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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