Link Retargeting
Link Retargeting is a powerful software feature that allows businesses to reach and convert potential customers who have previously visited their website but did not make a purchase. It works by placing a cookie on the visitor's browser which tracks their browsing history and interests. This information is then used to show targeted ads to the same visitor across various websites they visit. One of the key benefits of Link Retargeting is its ability to keep a brand's products or services top of mind for potential customers. As
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
