Google Remarketing Ads
Google remarketing, often known as retargeting, is a technique that allows Google Ads to track potential consumers as they navigate the internet. A little snippet of code (remarketing code) on a website adds users to a remarketing list when they visit. They will then be given your ad when they visit another website that uses the Google Ad network. You can choose who sees your remarketed advertising on Google. You can, for example, give new or returning consumers the priority. Compared to traditionally paid adverts, Google remarketing ads with retargeting campaigns are substantially less expensive to reach the same demographic and save online businesses money.
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
