On a landing page, a countdown timer is a virtual clock that counts down from a specific number or date to signal the start or end of an event or offer. Because "time is running out," this page element helps to create urgency and generate more conversions. Countdown timers are also be used to count down to a specified day and time when an offer becomes available. According to a study, adding a countdown timer to a website increased income by 9% on average. It might not seem like a significant gain to some, but when you consider the number of people who visit your site, you'll see how much of a difference nine percent can make.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
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