The purposeful technique of turning event-goers into active participants to fulfill both organizer and attendee goals is known as audience engagement. Engaging your audience is the best way to build a long term relationship with them. Having a community that knows and cares about each other creates a group of people who have something in common and will support each other. There are many ways you can engage with your audience on social media but according to me, the best way is to provide them value. It is incredibly easy to get started and does not cost as much as other tools.