Supply Side Platform (SSP) Software Glossary: Key Terms & Concepts
List of Supply Side Platform (SSP) Software features
Analytics (Social Media)
The strategy of collecting data from social media sites and blogs and assessing that data to make business decisions is referred to as social media analytics (SMA). This technique goes bey...read more
Video
Video is a multimedia format that combines visual images, audio, and sometimes animation to convey information or tell a story in a dynamic way. It is a popular feature used in various sof...read more
Audit Trail
An audit trail is a step-by-step sequential record that offers evidence of a financial transaction's documented history back to its source. With the use of the audit trail, an auditor can ...read more
3D Imagery
3D imagery is a visual representation of objects or scenes in three-dimensional space. It is a computer-generated image that creates the illusion of depth, giving viewers a more realistic ...read more
Monitoring
Monitoring is a crucial feature of software applications that allows users to track and analyze the performance of their systems and applications. It involves the continuous collection and...read more
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].