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Yotpo vs Hootsuite vs Zoho Social vs Crowdfire Comparison

Last updated:

Yotpo

3.9(750 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Yotpo is a powerful feedback and rating solution that enables businesses of all sizes to gain valuable customer insights and drive revenue at the same time. The platform's AI-driven tools help brands collect customer rev…

Hootsuite

3.9(2,932 reviews)

Starting at Contact for pricing

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Hootsuite Enterprise integrates social media management into team's workflow. Get a complete picture of everything happening across all the social networks from one dashboard and collaborate with team to manage all the s…

Zoho Social

4.6(5,380 reviews)

Starting at $10 /Month

  • Free Trial
  • Individuals
  • Large Enterprises

Zoho Social is a powerful Social Media Management Software in with a low cost per user model. It includes integrated tools like Campaign Builder, Reporting Dashboard and much more. Zoho Social allows to manage multiple s…

Crowdfire

3.3(151 reviews)

Starting at $7.48 /Month

  • Individuals
  • Freelancers / Consultants

Crowdfire is a Social Media Management tool with Analytics to help user grow their social media presence. The software keeps track of posts and automatically likes, comments and shares them on Facebook & Twitter. Crowdfi…

Yotpo leads on user satisfaction with a 3.9-star rating across 750 reviews.

Yotpo vs Hootsuite vs Zoho Social vs Crowdfire — at a glance

FeatureYotpoHootsuiteZoho SocialCrowdfire
Rating3.9 / 53.9 / 54.6 / 53.3 / 5
Reviews7502,9325,380151
Starting priceContact for pricingContact for pricing$10 /Month$7.48 /Month
Free trial No Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessIndividuals, Large Enterprises, Medium BusinessIndividuals, Freelancers / Consultants, Large Enterprises
CategoryReputation Management SoftwareSocial Media Management SoftwareSocial Media Management SoftwareSocial Media Management Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPRGDPRGDPR
Data residencyUSGlobalGlobalUS

Key differences between Yotpo and Hootsuite

  • Free trial: Hootsuite offers a free trial; Yotpo does not.
  • Target audience: Yotpo is built for Large Enterprises and Medium Business, while Hootsuite targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Yotpo scores higher with a 3.9-star average.
  • Deployment: Yotpo supports SaaS/Web/Cloud; Hootsuite supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Yotpo vs Hootsuite vs Zoho Social vs Crowdfire — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Reputation Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Yotpo - Reputation Management Software
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Talk to an expert
Hootsuite - Social Media Management Software
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

Yotpo

Best for e-commerce brands needing AI-driven customer feedback and loyalty insights.

Choose if
  • You want robust analytics to highlight customer reviews and product features effectively.
  • Your team needs seamless third-party integrations to enhance feedback management workflows.
  • You value AI-powered tools that collect, moderate, and personalize user-generated content.
Consider alternatives if
  • You require extensive custom integrations beyond Yotpo’s existing marketplace offerings.
  • Your team prefers a simpler, less feature-rich platform with minimal complexity.

Hootsuite

Best for collaborative social media management across multiple networks.

Choose if
  • You need a unified dashboard to manage all social media channels in one place.
  • Your team requires built-in collaboration features for streamlined social media workflows.
  • You want integrated publishing, monitoring, and analytics within a single platform.
Consider alternatives if
  • Your company has minimal social media presence and needs a simpler tool.
  • You require highly specialized or niche social media functionalities not offered here.

Zoho Social

Best for affordable, easy multi-account social media management.

Choose if
  • You need to manage multiple social media accounts from one interface.
  • Your team is small to medium-sized and values simple, streamlined workflows.
  • You want integrated campaign building and reporting tools at low cost.
Consider alternatives if
  • Your enterprise requires advanced customization and deep CRM or sales automation integrations.
  • You need highly advanced analytics and extensive third-party business tool integrations.

Crowdfire

Best for small teams automating social engagement on Facebook and Twitter.

Choose if
  • You are a small business or freelancer managing multiple social accounts.
  • You want automated liking, commenting, and sharing to boost engagement.
  • You prefer a simple, easy-to-use tool with a freemium pricing model.
Consider alternatives if
  • You require advanced analytics and detailed social media reporting.
  • You need comprehensive multi-channel campaign management for large teams.

Yotpo: Best for e-commerce brands needing AI-driven customer feedback and loyalty insights. Hootsuite: Best for collaborative social media management across multiple networks.

Description

Yotpo is a powerful feedback and rating solution that enables businesses of all sizes to gain valuable customer insights and drive revenue at the same time. The platform's AI-driven tools ... Read More about Yotpo

Hootsuite Enterprise integrates social media management into team's workflow. Get a complete picture of everything happening across all the social networks from one dashboard and ... Read More about Hootsuite

Zoho Social is a powerful Social Media Management Software in with a low cost per user model. It includes integrated tools like Campaign Builder, Reporting Dashboard and much more. Zoho ... Read More about Zoho Social

Crowdfire is a Social Media Management tool with Analytics to help user grow their social media presence. The software keeps track of posts and automatically likes, comments and shares them ... Read More about Crowdfire

Entry Level Pricing

  • Not Available
  • Not Available
  • Starts from $10 , Billed Yearly
  • Starts from $7.48 , yearly

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.1/10

9.8/10

9.3/10

9.4/10

User Ratings

Based on verified Spotsaas reviews

3.87

(2932)

Best Company Size

Small BusinessMedium Business
Small BusinessLarge Enterprises
1-50 employees51-500 employees
1-50 employees51-500 employees
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Step 1 of 4

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How do Yotpo, Hootsuite, Zoho Social and Crowdfire Compare on Features?

Total Features

7 Features

24 Features

9 Features

9 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Yotpo, Hootsuite, Zoho Social and Crowdfire on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • Not Available
          • $10 , Billed Yearly
          • $7.48 , yearly

          Pricing Plans

          • Not Available
          • Not Available
          • Free Edition

            • 1 Team Member

            • 1 Brand

            • zShare Browser Extension

            Show more +

          • Standard (For Business)

            • 1 Brand (7 Channels)

            • 1 Team Member

            • Facebook Pages, Facebook Groups, Twitter Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, & Google My Business listings.

            Show more +

          • Professional (For Business)

            • 1 Brand (8 Channels)

            • Includes features of Standard plan, plus

            • Livestream

            Show more +

          • Browse all pricing plans
          • Free

            Free

            • Number of accounts linked: 3

            • Supported social networks: Twitter, Facebook, Linkedln, Instagram

            • Scheduled posts per account: 10

            Show more +

          • Plus

            $9.99

            /month

            • Number of accounts linked: 5

            • Supported social networks: Twitter, Facebook, Linkedln, Pinterest, Instagram

            • Scheduled posts per account: 100

            Show more +

          • Premium

            $49.99

            /month

            • Number of accounts linked: 10

            • Supported social networks: Twitter, Facebook, Linkedln, Pinterest, Instagram

            • Scheduled posts per account: 100

            Show more +

          • Browse all pricing plans

          Pricing Page

          Yotpo pricing
          Hootsuite pricing
          Zoho Social pricingCrowdfire pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Mobile - Windows
          • Mobile - BlackBerry
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Mobile - Windows
          • Mobile - BlackBerry
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Mobile - Windows
          • Mobile - BlackBerry
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Mobile - Windows
          • Mobile - BlackBerry
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Not Available
          • Not Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🌐 Global

          Yotpo vs Hootsuite vs Zoho Social User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          297

          14

          10

          3

          12

          1473

          808

          219

          83

          349

          300

          0

          0

          0

          2

          60

          30

          6

          2

          30

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall, users appreciate Yotpo's powerful analytics, integration capabilities, and loyalty features, though some find the platform complex and limited in marketplace extensions.

          What buyers like

          • Analytics effectiveness
          • Customer support quality
          • Integration capabilities

          Common complaints

          • Complexity of features
          • Limited marketplace apps

          Buyer sentiment

          Buyers appreciate Hootsuite's comprehensive social media management capabilities but note some usability and pricing transparency challenges.

          What buyers like

          • Ease of use
          • Team collaboration
          • Multi-network management

          Common complaints

          • Pricing transparency
          • Performance with large data volumes

          Buyer sentiment

          Users generally praise Zoho Social for its ease of use and affordability, though some desire more advanced features and integrations.

          What buyers like

          • Ease of use
          • Multi-account management
          • Value for money

          Common complaints

          • Limited advanced features
          • Lack of deep integrations

          Buyer sentiment

          Users appreciate Crowdfire's ease of use and automation features but express concerns about limited analytics and inconsistent performance.

          What buyers like

          • Ease of use
          • Automation of social interactions
          • Free plan availability

          Common complaints

          • Limited analytics
          • Mixed user satisfaction

          Pros and Cons

          • Robust analytics that effectively showcase customer reviews and highlight popular features

          • Dedicated and helpful support team facilitating successful implementation

          • Seamless third-party integrations enhancing platform functionality

          • Feature richness and customization options can be overwhelming without proper guidance

          • Limited selection of additional apps and connectors in the marketplace

          • Unified dashboard for managing multiple social networks

          • Collaboration features for team-based social media management

          • Comprehensive publishing, monitoring, and analytics in one platform

          • Pricing details are not fully transparent and may require sales contact

          • Some users report a learning curve for advanced features

          • Ability to manage multiple social accounts from a single interface

          • Integrated campaign builder and reporting dashboard

          • Low cost per user pricing model

          • Limited advanced customization options

          • May lack deep CRM or sales automation integrations

          • Automated liking, commenting, and sharing on Facebook and Twitter

          • Easy to use interface for managing social media presence

          • Freemium pricing model allowing initial free use

          • Limited advanced analytics and reporting capabilities

          • Lower overall user rating indicating mixed satisfaction

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Yotpo, Hootsuite, Zoho Social, or Crowdfire? Tell buyers what actually differs.

          List of Customers

          Customers

          GoPro

          GoPro

          esurance

          esurance

          Steve Maden

          Steve Maden

          Marketo

          Marketo

          Nokia

          Nokia

          The British Museum

          The British Museum

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          Yotpo screenshot

          1 Screenshots

          Hootsuite Timeline

          5 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          2 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Yotpo or Hootsuite?
          Yotpo edges out the other on user ratings (3.9 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Yotpo and Hootsuite offer a free trial?
          Hootsuite offers a free trial. Yotpo does not.
          What is the starting price of Yotpo vs Hootsuite?
          Yotpo starts at Contact for pricing. Hootsuite starts at Contact for pricing.
          What are the top alternatives to Yotpo?
          Top alternatives to Yotpo include ReviewBuzz, ReviewInc, Reputation.com, Trustpilot, Review Showcase.
          What are the top alternatives to Hootsuite?
          Top alternatives to Hootsuite include Zoho Social, Crowdfire, SocialBee, Hubspot Marketing Hub, Zoho Connect.