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9.1

Spot Score

Yotpo - Reputation Management Software

Yotpo Review: Is It The Right Reputation Management Software For Your Team?

Best for SMB teams · Mid-market · Enterprise

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SpotSaaS Analysis for Yotpo

Yotpo is a reputation management software widely used by customer experience managers and marketing teams in small to medium businesses. With a rating of 3.9/5 from 750 reviews, it is broadly validated, indicating general satisfaction among users with some room for improvement.

Yotpo excels in providing insightful analytics that effectively showcase customer reviews, helping businesses highlight popular features and better target their audience. Users also commend the dedicated support team, which is instrumental in smooth implementation and ongoing assistance. However, some users find the extensive customization options overwhelming without sufficient guidance, which can be a hurdle for those not familiar with the platform.

Quick facts about Yotpo

Rating3.9/5 (750 reviews) | SpotScore: 9.1/10Best forCustomer experience managers, Marketing teamsPricingFreemium and subscription optionsDeploymentBrowser BasedTop strengthExcellent analytics for showcasing reviewsWatch-outOverwhelming customizations without guidance

What is Yotpo?

Yotpo is a powerful feedback and rating solution that enables businesses of all sizes to gain valuable customer insights and drive revenue at the same time. The platform's AI-driven tools help brands collect customer reviews, ratings and Q&A, and allows for personalized displays. Brands can control and moderate their UGC content while tracking metrics to measure their performance with the platform's analytics dashboard. It is compliant with GDPR and approved by SOC2 & Privacy Shield to keep customer data safe and secure.

Best For

Suited for solo users, small teams, SMBs, and enterprise

Security & Compliance

SOC 2
GDPR
  • SSO & MFA supported

  • Data residency:🇺🇸

Yotpo Software Demo

Yotpo was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider Yotpo

Use cases
E-commerce brands seeking customer reviews, Retail businesses focused on customer loyalty, Companies needing AI-driven feedback analytics
Team types
Customer experience managers, Marketing teams
Company size
Small Business, Medium Business
Workflow style
Flexible and configurable
Setup complexity
Medium

Why teams choose Yotpo

  • Robust analytics that effectively showcase customer reviews and highlight popular features

  • Dedicated and helpful support team facilitating successful implementation

  • Seamless third-party integrations enhancing platform functionality

Is Yotpo right for you?

Best for e-commerce brands needing AI-driven customer feedback and loyalty insights.

Choose Yotpo if

  • You want robust analytics to highlight customer reviews and product features effectively.
  • Your team needs seamless third-party integrations to enhance feedback management workflows.
  • You value AI-powered tools that collect, moderate, and personalize user-generated content.

Consider alternatives if

  • You require extensive custom integrations beyond Yotpo’s existing marketplace offerings.
  • Your team prefers a simpler, less feature-rich platform with minimal complexity.

What buyers should know before shortlisting Yotpo

Yotpo is a standout review platform that truly excels in showcasing customer feedback effectively. Users appreciate the insightful analytics that highlight key features and aid in better targeting customers.

Additionally, the seamless third-party integration feature is a significant advantage, simplifying the process for users. The loyalty rewards program stands out as a unique strength, enabling businesses to gather genuine feedback and enhance customer satisfaction.

Moreover, Yotpo's user-friendly interface and comprehensive features consolidate its position as a top choice for enhancing customer service. While some users have noted a few minor drawbacks, such as feature richness and cost-effectiveness in comparison to other platforms, the overwhelming positive feedback surrounding Yotpo's excellent customer support staff like Nicole, James, and others reflects the company's commitment to ensuring a smooth user experience.

Overall, Yotpo emerges as a powerful tool for businesses looking to harness the potential of customer reviews and drive growth effectively.

Pros and cons

Yotpo pros and cons

  • Yotpo pros
  • Robust analytics that effectively showcase customer reviews and highlight popular features

  • Dedicated and helpful support team facilitating successful implementation

  • Seamless third-party integrations enhancing platform functionality

  • Yotpo cons
  • Feature richness and customization options can be overwhelming without proper guidance

  • Limited selection of additional apps and connectors in the marketplace

3.9/5 rating
336 verified reviews
Free plan available

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See how it stacks up

Compare Yotpo side-by-side with top Reputation Management Software alternatives.

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Yotpo reviews and ratings

Buyer sentiment

Overall, users appreciate Yotpo's powerful analytics, integration capabilities, and loyalty features, though some find the platform complex and limited in marketplace extensions.

What buyers like

  • Analytics effectiveness
  • Customer support quality
  • Integration capabilities

Common complaints

  • Complexity of features
  • Limited marketplace apps

3.9

Very Good

Based on 750 ratings & 336 reviews

Rating Distribution

Excellent

(297)

Very Good

(14)

Good

(10)

Poor

(3)

Poor

(12)

What users are saying

DJ

Danielle J

01/08/24

5 out of 5

"Excellent Review Platform"

What do you like best about Yotpo? Excellent review platform that is optimised to best showcase your reviews to your customers. I love the analytics ...

Read more

AD

Amy D

12/01/23

5 out of 5

"The Yotpo Team is very helpful and dedicated to customer's success."

What do you like best about Yotpo? What is most helpful about Yotpo is their Support Team. From weekly status calls to 24/7 availability, the support ...

Read more

MH

Muhammad H

08/27/23

5 out of 5

"Yotpo is an excellent feature for reviews and rating, it also provide third party feature."

What do you like best about Yotpo? I like best it in that it provide third party integration feature to integrate with other platforms, we only ...

Read more

LP

Laura P

08/17/23

5 out of 5

"Best Loyalty Program"

What do you like best about Yotpo? Yotpo helps us to collect reviews using loyalty rewards. Thanks to it we're able to obtain honest feedback from our ...

Read more

MH

michael h

06/22/23

5 out of 5

"Yotpo is my go to marketing & social proof Shopify app'"

What do you like best about Yotpo? I love the convenience of yotpo! It's got everything you need for capturing valuable social proof from your ...

Read more

KV

Kyra V

06/22/23

5 out of 5

"Yotpo has everything I need in one place"

What do you like best about Yotpo? I love that it has so many features in one app. It helps me level up my customer service. What do you dislike about ...

Read more

What are the features of Yotpo?

26%

Feature coverage

7 of 27 tracked features

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…

Customers can give feedback about items or services on review platforms for others to read. Customercentro is a review platform for customer…

Organizations use social media to communicate their stories, engage with audiences, and grow their influence. Successful social media respon…

Consumers can use social media reviews to determine if a product or service is right for them. However, reading reviews can help shoppers ha…

A social media sentiment analysis tells how people on social media feel about your company. Sentiment analysis considers feelings and opinio…

The use of data to assess the influence of social media activity on a company's income is known as social media metrics. Marketers frequentl…

Social media monitoring means listening to millions of conversations on the web to assess what is being said about a particular brand, topic…

Security & Compliance

Yotpo security and data handling

Key compliance certifications and security features for IT and security teams evaluating Yotpo.

Certifications

SOC 2✓ Certified
GDPR✓ Certified
HIPAA✗ Not certified

Security features

Single Sign-On (SSO)✓ Yes
Multi-Factor Authentication✓ Yes
Data Encryption✓ Yes
Audit Logs✓ Yes

Developer & data

Data residency
🇺🇸

Alternatives to Yotpo

Take control of your online reputation.

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8.7

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9.8

Very Good

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7.6

Compare Yotpo vs Review Showcase

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7.6

Excellent

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7.4

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Boost your brand's reputation with ...

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Empower your brand with ...

Very Good

Compare Yotpo vs Bazaarvoice

Yotpo Customers

GoPro-logo

GoPro

esurance-logo

esurance

Steve Maden-logo

Steve Maden

UnTUCkit-logo

UnTUCkit

brooklinen-logo

brooklinen

puravida bracelets-logo

puravida bracelets

Help & Contact

Yotpo Support Options

Customer Service24/7 (Live rep)Business HoursOnline
LocationNew York City, NY

Frequently Asked Questions About Yotpo

Common questions buyers ask before choosing Yotpo.

Yotpo is a Reputation Management Software. Yotpo offers Social Media Metrics, Review Monitoring, Response Management, Customer Review Platform, Campaign Management and many more functionalities.

Yotpo is a strong fit if: You want robust analytics to highlight customer reviews and product features effectively.; Your team needs seamless third-party integrations to enhance feedback management workflows.. Consider alternatives if: You require extensive custom integrations beyond Yotpo’s existing marketplace offerings.; Your team prefers a simpler, less feature-rich platform with minimal complexity..

Buyers commonly note the following limitations of Yotpo: Feature richness and customization options can be overwhelming without proper guidance; Limited selection of additional apps and connectors in the marketplace; Some users may find the platform complex to navigate initially.

Some top alternatives to Yotpo includes ReviewBuzz, ReviewInc, Reputation.com, Trustpilot and Bazaarvoice.

Yotpo offers Freemium, Subscription pricing models

We don't have information regarding integrations of the Yotpo as of now.

The starting price is not disclosed by Yotpo. You can visit Yotpo pricing page to get the latest pricing.

Ready to try it?

Get started with Yotpo

Get started with the free plan — no credit card required.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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