Vtiger vs Hubspot Marketing Hub vs Outgrow vs ActiveCampaign Comparison
Vtiger
Starting at $12 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Vtiger CRM has been evaluated as one of the world's best new CRM products in CRM Magazine JUNO Awards 2006. Vtiger lets you centrally store your customer information, share it with your team, and collaborate efficiently…
Hubspot Marketing Hub
Starting at $3,600
- Free Trial
- Large Enterprises
- Medium Business
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Hubspot Marketing Hub leads on user satisfaction with a 4.5-star rating across 21,142 reviews.
Vtiger vs Hubspot Marketing Hub vs Outgrow vs ActiveCampaign — at a glance
| Feature | Vtiger | Hubspot Marketing Hub | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.3 / 5 | 4.5 / 5 | 4.7 / 5 | 4.5 / 5 |
| Reviews | 705 | 21,142 | 567 | 12,031 |
| Starting price | $12 /user/month | $3,600 | Contact for pricing | $29 /User/Month |
| Free trial | Yes | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | CRM Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | GDPR | SOC 2, HIPAA, GDPR, ISO 27001 | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between Vtiger and Hubspot Marketing Hub
- Pricing: Vtiger starts at $12 /user/month, while Hubspot Marketing Hub starts at $3,600.
- Target audience: Vtiger is built for Freelancers / Consultants and Large Enterprises, while Hubspot Marketing Hub targets Large Enterprises and Medium Business.
- User satisfaction: Hubspot Marketing Hub scores higher with a 4.5-star average.
- Deployment: Vtiger supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Hubspot Marketing Hub supports SaaS/Web/Cloud.
Compare Vtiger vs Hubspot Marketing Hub vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for medium businesses needing highly customizable, all-in-one CRM functionality.
- You require extensive no-code customization of modules, workflows, and reports.
- Your team needs a centralized customer database with real-time updates.
- You want a single platform covering sales, marketing, support, and project management.
- You prioritize a modern, visually appealing user interface and design.
- Your enterprise demands advanced API integrations and high-volume data operations.
Best for mid-to-large B2B teams needing integrated marketing and CRM automation.
- You require a unified platform combining marketing, sales, and CRM tools seamlessly.
- Your team values an intuitive interface that supports both beginners and advanced users.
- You need robust automation workflows with dynamic personalization for inbound and content marketing.
- You are a small business with a very limited marketing budget.
- You need highly customizable design templates without relying on developer support.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Vtiger: Best for medium businesses needing highly customizable, all-in-one CRM functionality. Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation.
Description | Vtiger CRM has been evaluated as one of the world's best new CRM products in CRM Magazine JUNO Awards 2006. Vtiger lets you centrally store your customer information, share it with your ... Read More about Vtiger | The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
|---|---|---|---|---|
Entry Level Pricing |
|
|
|
|
Free Trial Availability |
| |||
Spotsaas ScoreWhat's this? ↗ | 9.3/10 | 8.9/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 50-500 employeesMedium Business | 51-500 employees500+ employees | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Customer Relationship Management: Vtiger simplifies the way you manage customer interactions, making it easier for your team to track communications, sales, and support inquiries all in one place. As a manager, you’ll appreciate the clarity it brings to your team's workflow.
- Customizable Solutions: Whether you’re an administrator looking to tailor features to fit your unique business needs or an executive wanting to align CRM processes with corporate strategy, Vtiger offers a highly customizable platform that adapts seamlessly to your requirements.
- Enhanced Collaboration: With Vtiger, your team can collaborate effectively across departments. Features like shared calendars and task management ensure that everyone stays informed and engaged, leading to improved productivity and a more cohesive work environment.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
- 50-500 employees.
- Industries include Martech, Revtech, SaaS, Consulting, and Sales Automation.
- Typical users are Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Users may seek alternatives to Vtiger due to its steep learning curve, especially for teams new to CRM systems, making it challenging to onboard new users efficiently.
- Some businesses might find Vtiger’s pricing structure less competitive compared to other CRM solutions, prompting them to explore more cost-effective options that provide similar or enhanced features.
- The need for advanced customization and integration capabilities can drive users away from Vtiger, as they may require solutions that better align with their unique workflows and third-party applications.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
How do Vtiger, Hubspot Marketing Hub, Outgrow and ActiveCampaign Compare on Features?
Total Features | 9 Features | 9 Features | 19 Features | 30 Features |
|---|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Vtiger, Hubspot Marketing Hub, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||||
|---|---|---|---|---|
Starting From |
|
|
|
|
Pricing Plans |
|
|
|
|
Pricing Page |  |  |  |  |
Other Details
Organization Types supported |
|
|
|
|
|---|---|---|---|---|
Platforms Supported |
|
|
|
|
Modes of support |
|
|
|
|
API Support |
|
|
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
|---|---|---|
HIPAA | — | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
Vtiger vs Hubspot Marketing Hub vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
|---|---|---|---|---|
Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate Vtiger's customization and comprehensive features but note usability and performance issues. What buyers like
Common complaints
| Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
|
Pros and Cons |
|
|
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Lenovo  Breezway  Lenskart |  Trello   SoundCloud |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
|---|
Media and Screenshots
Screenshots |  7 Screenshots |  6 Screenshots |
|---|---|---|
Videos |  2 Videos |  2 Videos |
Alternatives
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Vtiger or Hubspot Marketing Hub?
- Hubspot Marketing Hub edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Vtiger and Hubspot Marketing Hub offer a free trial?
- Yes, both Vtiger and Hubspot Marketing Hub offer a free trial.
- What is the starting price of Vtiger vs Hubspot Marketing Hub?
- Vtiger starts at $12 /user/month. Hubspot Marketing Hub starts at $3,600.
- What are the top alternatives to Vtiger?
- Top alternatives to Vtiger include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to Hubspot Marketing Hub?
- Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.