NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

Trackmatic vs ATTI Shadow Tracker vs Fleetio vs Motive Comparison

Last updated:

Trackmatic

2.9(13 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Trackmatic is fleet management software for all company's auto, vehicle and truck needs. Trackmatic puts maintenance schedules and accounts receivable under control with a complete suite of modules. These modules allow t…

ATTI Shadow Tracker

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Atti Shadow, fleet management software, is designed to work with an existing Program Manager database and provides a more accurate and cost effective solution. The software is easy to use with a full application suite. E…

Fleetio

4.6(237 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Fleetio is a cloud-based fleet management system that helps businesses save money and increase efficiency by cutting out paper work and increasing visibility into their business. It was designed for small to medium sized…

Motive

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including construction, agriculture, truck…

Trackmatic leads on user satisfaction with a 2.9-star rating across 13 reviews.

Trackmatic vs ATTI Shadow Tracker vs Fleetio vs Motive — at a glance

FeatureTrackmaticATTI Shadow TrackerFleetioMotive
Rating2.9 / 54.6 / 5
Reviews13237
Starting priceContact for pricingContact for pricingContact for pricingContact for pricing
Free trial Yes Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryFleet Management SoftwareFleet Management SoftwareFleet Management SoftwareFleet Management Software
Integrations6+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - WindowsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness HoursBusiness Hours, OnlineOnline
CertificationsSOC 2, GDPRSOC 2
Data residencyUSUSGlobalUS

Key differences between Trackmatic and ATTI Shadow Tracker

  • Deployment: Trackmatic supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; ATTI Shadow Tracker supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows.

Compare Trackmatic vs ATTI Shadow Tracker vs Fleetio vs Motive — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Fleet Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Trackmatic - Fleet Management Software
Talk to an expert
Talk to an expert
ATTI Shadow Tracker - Fleet Management Software
Talk to an expert
Talk to an expert
Fleetio - Fleet Management Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Trackmatic vs ATTI Shadow Tracker vs Fleetio vs Motive comparison

Get the full side-by-side as a PDF — these picks plus the top Fleet Management Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Biggest differences

Start here before you go deeper into features.

Trackmatic

Best for

Large Enterprises, Medium Business, Small Business

ATTI Shadow Tracker

Best for

Large Enterprises, Medium Business, Small Business

Fleetio

Best for

Large Enterprises, Medium Business, Small Business

Motive

Best for

Large Enterprises, Medium Business, Small Business

Trackmatic typically suits Large Enterprises and Medium Business. ATTI Shadow Tracker tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Trackmatic is fleet management software for all company's auto, vehicle and truck needs. Trackmatic puts maintenance schedules and accounts receivable under control with a complete suite of ... Read More about Trackmatic

Atti Shadow, fleet management software, is designed to work with an existing Program Manager database and provides a more accurate and cost effective solution. The software is easy to use ... Read More about ATTI Shadow Tracker

Fleetio is a cloud-based fleet management system that helps businesses save money and increase efficiency by cutting out paper work and increasing visibility into their business. It was ... Read More about Fleetio

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including ... Read More about Motive

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.6/10

7.9/10

8.6/10

8.1/10

User Ratings

Based on verified Spotsaas reviews

2.9

(13)

Best Company Size

50–1,000+ employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Fleetio

No key benefits available yet.

Motive

  • Evidence-Rich Reporting & Documentation: Safety and compliance are only as good as your documentation. GoMotiv lets users attach photos, notes, checklist histories, and hazard evidence directly to tasks and reports, creating an audit trail that’s easy to export for compliance, insurance, or internal reviews.
  • Customizable Templates & Standardized Workflows: The platform comes with inspection templates and workflow builders that allow organizations to tailor forms, checklists, and procedures to their specific operations. This ensures that work is done correctly every time — whether it’s equipment checks, onboarding tasks, or safety audits.
  • Real-Time Visibility & Actionable Alerts: GoMotiv’s dashboards and alert systems give supervisors and safety leaders immediate visibility into safety performance across locations. Alerts for overdue tasks, unresolved hazards, or missed inspections help teams proactively manage risk instead of reacting after the fact.
Best fit

Best fit

Fleetio

No best-fit guidance available yet.

Motive

  • 50–1,000+ employees
  • Construction, Manufacturing, Transportation & Logistics, Field Services, Utilities, Energy, Warehousing
  • Safety Manager, Operations Manager, Compliance Manager, Fleet Manager, HSE Manager, Site Supervisor, Operations Director
Watchouts

Reasons buyers look elsewhere

Fleetio

No alternatives guidance available yet.

Motive

  • GoMotiv’s native integrations are helpful, but users needing wide connectivity to payroll systems, ERP platforms, CRM, IoT sensors, or IoS/Android fleet data may turn to competitors with larger integration ecosystems or open APIs.
  • Teams that require deeper analytics, custom dashboards, trend forecasting, or integration with business intelligence tools might choose alternatives that offer built-in reporting or stronger data export capabilities.
  • Some users report that GoMotiv’s interface feels less intuitive or dated compared with modern SaaS tools with slicker dashboards and simpler onboarding. Platforms like iAuditor, SafetyCulture, or Rippling Core tend to score higher for ease of adoption.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get shortlist help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Trackmatic, ATTI Shadow Tracker, Fleetio and Motive Compare on Features?

Total Features

15 Features

8 Features

10 Features

19 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Trackmatic, ATTI Shadow Tracker, Fleetio and Motive on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Trackmatic pricing
          ATTI Shadow Tracker pricing
          Fleetio pricing
          Motive pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🇺🇸 US
          🇺🇸 US
          🌐 Global

          Trackmatic vs ATTI Shadow Tracker vs Fleetio User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          0

          0

          0

          0

          2

          No reviews available for this product

          50

          7

          0

          0

          1

          186

          60

          14

          0

          15

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is cautious across 2 reviews, with several recurring concerns in feedback.

          What buyers like

          • Trackmatic is designed to enhance fleet efficiency and profitability by providing actionable insights into fleet operations. Its comprehensive features help businesses save time and money while improving overall productivity.
          • The software comes with many built-in reports and graphical displays, making it easier for fleet managers to make data-driven decisions. These features help visualize fleet performance and identify areas for improvement, boosting efficiency and profitability.
          • Trackmatic provides up-to-date information on both drivers and vehicles, giving fleet managers real-time visibility into operations. This helps optimize routes, monitor driver behavior, and improve overall fleet performance.

          Common complaints

          • Trackmatic operates on a subscription model, which may become an ongoing expense for businesses, particularly smaller companies. The cost of the software could add up over time, especially when additional modules or features are required.
          • With its comprehensive suite of reports and tracking features, users might experience an overload of data. Without proper filtering or customization, it could be challenging to focus on the most critical metrics.
          • Trackmatic’s suite of modules can be overwhelming for new users. The setup process may take time to fully implement, particularly for businesses with larger or more complex fleets.

          What buyers like

          • Atti Shadow works seamlessly with an existing Program Manager database, making it easy to integrate without disrupting current systems. This ensures businesses can maintain continuity while upgrading their fleet management processes.
          • Atti Shadow focuses on delivering accurate, real-time data, which helps businesses make informed decisions, streamline operations, and avoid costly mistakes.
          • The software is user-friendly, with a simple interface that allows users to quickly grasp how to navigate and manage their fleet operations effectively. This reduces the learning curve and increases adoption rates.

          Common complaints

          • The software might lack extensive customer support or training resources, which could be a barrier for users who need additional help in optimizing its use.
          • The software’s reliance on an existing Program Manager database might be a limitation for businesses that don't already use such a system or prefer standalone software solutions.

          Buyer sentiment

          Buyer sentiment is very strong across 58 reviews, with consistently positive feedback.

          What buyers like

          • Fleetio offers a budget-friendly solution for smaller businesses that need fleet management tools without the complexity and high cost of enterprise-level software.
          • The software provides greater transparency into vehicle performance, staff productivity, and overall fleet operations, allowing businesses to make data-driven decisions and improve efficiency.
          • Fleetio is designed with small to medium-sized businesses in mind, offering a user-friendly interface that makes it easy for non-technical users to track and manage fleet performance.

          Common complaints

          • While Fleetio is ideal for small to medium-sized businesses, larger fleets may find that it lacks the advanced features required for managing large-scale operations, such as in-depth reporting or highly customizable analytics.
          • Fleetio requires an internet connection to function, meaning users cannot access important data or make updates if they are offline, which may be inconvenient in certain situations, like on the road.
          • Fleetio may not provide the level of customization that some businesses need, especially if they have specialized requirements or a unique operational structure.

          What buyers like

          • Provides actionable insights for business optimization.
          • Helps prevent accidents and ensure compliance.
          • Reduces manual workload and enhances workflows.

          Common complaints

          • Some users might need time to fully utilize advanced features.
          • Pricing may be a consideration for smaller businesses.

          Pros and Cons

          • Comprehensive features cover all fleet needs.

          • Real-time data enhances decision-making.

          • May require training for effective use.

          • Cost may be prohibitive for smaller businesses.

          • Cost-effective for small operations.

          • Easy integration with existing systems.

          • Limited features may not meet all needs.

          • Basic reporting may not suffice for larger fleets.

          • Cloud-based access improves operational flexibility.

          • User-friendly design simplifies management tasks.

          • Limited features may not meet all needs.

          • Basic reporting may not suffice for larger fleets.

          • Provides actionable insights for business optimization.

          • Helps prevent accidents and ensure compliance.

          • Reduces manual workload and enhances workflows.

          • Some users might need time to fully utilize advanced features.

          • Pricing may be a consideration for smaller businesses.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Vodafone

          Vodafone

          Lodge

          Lodge

          AIB

          AIB

          No Customers information available.

          Superior

          Superior

          CARVANA

          CARVANA

          KIRBY

          KIRBY

          KLX

          KLX

          Media and Screenshots

          Screenshots

          No screenshots available.

          screenshots

          5 Screenshots

          Contact profile

          6 Screenshots

          Videos

          video-0

          2 Videos

          video-0

          1 Videos

          video-0

          3 Videos

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Trackmatic or ATTI Shadow Tracker?
          Trackmatic edges out the other on user ratings (2.9 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Trackmatic and ATTI Shadow Tracker offer a free trial?
          Yes, both Trackmatic and ATTI Shadow Tracker offer a free trial.
          What is the starting price of Trackmatic vs ATTI Shadow Tracker?
          Trackmatic starts at Contact for pricing. ATTI Shadow Tracker starts at Contact for pricing.
          What are the top alternatives to Trackmatic?
          Top alternatives to Trackmatic include Motive, Azuga Fleet, Fleet Maintenance Pro, Fleetio, Fleet Complete.
          What are the top alternatives to ATTI Shadow Tracker?
          Top alternatives to ATTI Shadow Tracker include Motive, Azuga Fleet, Titan GPS, Fleet Complete, GPS Insight.

          Grow your pipeline with buyers who are already looking for you

          254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.