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Supermetrics vs Small Improvements Comparison

Last updated:

Supermetrics

4.4(642 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Small Improvements

4.2(22 reviews)

Starting at $5 /User/Month

  • Free Trial
  • Individuals
  • Small Business

The Small Improvements Performance Management System (PMS) is a toolbox that helps managers to improve small things, big time. Small Improvements allows user to keep track of their staff projects and tasks more easily. I…

Supermetrics leads on user satisfaction with a 4.4-star rating across 642 reviews.

Supermetrics vs Small Improvements — at a glance

FeatureSupermetricsSmall Improvements
Rating4.4 / 54.2 / 5
Reviews64222
Starting price$69 /User/Month$5 /User/Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Small Business
CategoryMarketing Analytics SoftwarePerformance Management System
PlatformsSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/Cloud
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2GDPR
Data residencyGlobalUS

Key differences between Supermetrics and Small Improvements

  • Pricing: Supermetrics starts at $69 /User/Month, while Small Improvements starts at $5 /User/Month.
  • Target audience: Supermetrics is built for Large Enterprises and Medium Business, while Small Improvements targets Individuals and Small Business.
  • User satisfaction: Supermetrics scores higher with a 4.4-star average.
  • Deployment: Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac; Small Improvements supports SaaS/Web/Cloud.

Supermetrics vs Small Improvements — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Supermetrics - New SaaS Software
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Small Improvements - Performance Management System
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Supermetrics vs Small Improvements: Biggest differences

Start here before you go deeper into features.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Small Improvements

Best for small to mid-sized teams seeking simple, continuous performance management.

Choose if
  • You need an easy-to-use tool for tracking goals and employee feedback.
  • Your team values streamlined 1-on-1 meetings and transparent performance conversations.
  • You want to centralize 360 reviews, performance evaluations, and recognition in one system.
Consider alternatives if
  • Your organization requires mobile app support for remote or offsite employee tracking.
  • You need a highly customizable platform with advanced integrations for large enterprises.

Supermetrics typically suits Large Enterprises and Medium Business. Small Improvements tends to fit Individuals and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

The Small Improvements Performance Management System (PMS) is a toolbox that helps managers to improve small things, big time. Small Improvements allows user to keep track of their staff ... Read More about Small Improvements

Entry Level Pricing

  • Starts from $69 , Billed Yearly
  • Starts from $5

Free Trial Availability

SpotScore

What's this? ↗

Not Available

9.2/10

User Ratings

Based on verified Spotsaas reviews

4.41

(642)

4.16

(22)

Best Company Size

1-50 employees51-200 employees
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Software Demo

Demo

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How do Supermetrics and Small Improvements Compare on Features?

Total Features

4 Features

26 Features

Unique Features

No unique features

No unique features

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Compare Supermetrics and Small Improvements on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $69 , Billed Yearly
      • $5

      Pricing Plans

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      Supermetrics pricing
      Small Improvements pricing

      Supermetrics vs Small Improvements: Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Supermetrics vs Small Improvements Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      Supermetrics User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      460

      211

      21

      6

      13

      12

      8

      2

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Buyer sentiment

      Users generally appreciate the platform's simplicity and effectiveness in managing goals and feedback but note limitations in mobile accessibility and interface design.

      What buyers like

      • Ease of use
      • Goal tracking and reporting
      • Enhanced communication through 1-on-1 meetings

      Common complaints

      • Lack of mobile app
      • Complex and dated user interface

      Pros and Cons

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      • Simplifies sharing feedback and tracking goals, promoting transparency and accountability

      • Easy-to-use interface for managing individual and team objectives with reporting capabilities

      • Streamlines 1-on-1 conversations between employees and managers

      • No mobile app limits accessibility during offsite or remote meetings

      • User interface can be complex and not intuitive for some users

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Supermetrics or Small Improvements? Tell buyers what actually differs.

      Supermetrics and Small Improvements Customers

      Customers

      No Customers information available.

      TINT

      TINT

      STRAVA

      STRAVA

      Media and Screenshots

      Screenshots

      Supermetrics API screenshot

      8 Screenshots

      How It Is Work

      2 Screenshots

      Videos

      video-0

      5 Videos

      video-0

      3 Videos

      Top Alternatives to Supermetrics and Small Improvements in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Supermetrics or Small Improvements?
      Supermetrics edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Supermetrics and Small Improvements offer a free trial?
      Yes, both Supermetrics and Small Improvements offer a free trial.
      What is the starting price of Supermetrics vs Small Improvements?
      Supermetrics starts at $69 /User/Month. Small Improvements starts at $5 /User/Month.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.
      What are the top alternatives to Small Improvements?
      Top alternatives to Small Improvements include Lattice, Synergita, PerformYard, PeopleGoal, Performance Culture.