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SubHub vs Wild Apricot Comparison

Last updated:

SubHub

3.5(6,081 reviews)

Starting at $40 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

SubHub is association management software that makes it easy for boards, staff and members to connect, collaborate, and manage member experiences. SubHub has been used by many types of associations including homeowner, c…

Wild Apricot

4.2(726 reviews)

Starting at $53.55 /month

  • Free Trial
  • Individuals
  • Large Enterprises

WildApricot is an all-in-one membership management software designed for nonprofits, clubs, associations, and other member-based organizations looking to streamline operations and engage their communities. The platform h…

Wild Apricot leads on user satisfaction with a 4.2-star rating across 726 reviews.

SubHub vs Wild Apricot — at a glance

FeatureSubHubWild Apricot
Rating3.5 / 54.2 / 5
Reviews6,081726
Starting price$40 /month$53.55 /month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Large Enterprises, Medium Business
CategoryAssociation Management SoftwareAssociation Management Software
Integrations1+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPR
Data residencyUSUS

Key differences between SubHub and Wild Apricot

  • Pricing: SubHub starts at $40 /month, while Wild Apricot starts at $53.55 /month.
  • Target audience: SubHub is built for Large Enterprises and Medium Business, while Wild Apricot targets Individuals and Large Enterprises.
  • User satisfaction: Wild Apricot scores higher with a 4.2-star average.
  • Deployment: SubHub supports SaaS/Web/Cloud; Wild Apricot supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

SubHub vs Wild Apricot — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Association Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

SubHub - Association Management Software
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Wild Apricot - Association Management Software
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Biggest differences

Start here before you go deeper into features.

SubHub

Best for managing memberships and dues in homeowner and condo associations.

Choose if
  • You need software tailored specifically for association membership management.
  • Your team includes board members and staff requiring collaboration tools.
  • You operate a small to medium-sized homeowner or condominium association.
Consider alternatives if
  • You require advanced customization or complex CRM integrations.
  • Transparent pricing and highly polished user experience are critical.

Wild Apricot

Best for small to mid-sized nonprofits needing all-in-one membership management.

Choose if
  • You want an integrated platform combining membership, events, website, email, and payments.
  • Your team prefers a user-friendly, drag-and-drop interface with low setup complexity.
  • You operate a small to medium organization seeking cost-effective membership management.
Consider alternatives if
  • You require advanced customization or enterprise-grade scalability for a large organization.
  • You need highly customizable e-commerce or online store features beyond basic functionality.

SubHub: Best for managing memberships and dues in homeowner and condo associations. Wild Apricot: Best for small to mid-sized nonprofits needing all-in-one membership management.

Description

SubHub is association management software that makes it easy for boards, staff and members to connect, collaborate, and manage member experiences. SubHub has been used by many types of ... Read More about SubHub

WildApricot is an all-in-one membership management software designed for nonprofits, clubs, associations, and other member-based organizations looking to streamline operations and engage ... Read More about Wild Apricot

Entry Level Pricing

  • Starts from $40 , yearly
  • Starts from $53.55 , yearly

Free Trial Availability

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small businessesMedium businesses
1-50 employees51-200 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

SubHub

No key benefits available yet.

Wild Apricot

  • All-in-One Membership Management: Combines website hosting, member database, events, emails, payments, and mobile apps in a single platform
  • Ease-of-Use for Non-Tech Users: Designed for non-technical users, with intuitive dashboards and drag-and-drop tools for website and email
  • Cost-Effective with No Setup Fees: Offers robust features at lower cost with no setup fees, especially beneficial for small to medium organizations
Best fit

Best fit

SubHub

No best-fit guidance available yet.

Wild Apricot

  • 1–200 employees
  • Nonprofits, associations, clubs, educational groups, civic and social organizations
  • Membership Coordinator, Executive Director, Communication Lead, Event Manager, Volunteer Coordinator, Community Manager
Watchouts

Reasons buyers look elsewhere

SubHub

No alternatives guidance available yet.

Wild Apricot

  • Lacks social/community tools such as discussion boards, member messaging, or activity feeds that platforms like Mighty Networks offer
  • Reporting is functional but lacks depth and detailed analytics, possibly inadequate for organizations needing advanced insights
  • Occasional reliability issues have been reported, such as slow performance or intermittent errors

Software Demo

Demo

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How do SubHub and Wild Apricot Compare on Features?

Total Features

0 Features

6 Features

Unique Features

No features

No unique features

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Compare SubHub and Wild Apricot on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $40 , yearly
      • $53.55 , yearly

      Pricing Plans

      • Starter

        $47

        /month

        • 500 members

        • 5 GB storage

        • 5 landing pages

        Show more +

      • Pro

        $97

        /month

        • 2000 members

        • 50 GB storage

        • 15 landing pages

        Show more +

      • Premium

        $147

        /month

        • Unlimited members

        • 50 GB storage

        • 15 landing pages

        Show more +

      • 100 Contacts

        $63

        /month

        • Event Management

        • Create detailed event listings – with images

        • Build customizable registration forms

        Show more +

      Pricing Page

      SubHub pricing
      Wild Apricot pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers

      Platforms Supported

      • Installed - Windows
      • Mobile - Android
      • Browser Based (Cloud)
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Mobile - Android
      • Browser Based (Cloud)
      • Mobile - iOS
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      SubHub User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      3

      1

      1

      0

      1

      127

      31

      6

      3

      7

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      User sentiment is mixed with appreciation for association-specific features but concerns about usability and pricing transparency.

      What buyers like

      • Association-specific functionality
      • Membership management
      • Collaboration tools

      Common complaints

      • Lack of pricing transparency
      • Average user experience

      Buyer sentiment

      Overall positive sentiment highlighting ease of use and comprehensive features, tempered by concerns about occasional glitches and support responsiveness.

      What buyers like

      • Ease of use
      • All-in-one membership and event management
      • Cost-effectiveness

      Common complaints

      • Limited customization
      • Support response time

      Pros and Cons

      • Ease of managing memberships and dues

      • Facilitates collaboration between boards, staff, and members

      • Specifically tailored for association management

      • Limited information on advanced customization options

      • No publicly available pricing details

      • All-in-one platform combining membership, events, website, email, and payments

      • User-friendly interface designed for non-technical users with drag-and-drop tools

      • Cost-effective pricing with no setup fees, suitable for small to medium organizations

      • Limited customization and functionality in the online store feature

      • Occasional glitches and performance lags impacting usability

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Integrations

      Integration with other apps

      No Integration information available.

      Media and Screenshots

      Screenshots

      No screenshots available.

      Wild Apricot

      3 Screenshots

      Videos

      video-0

      3 Videos

      video-0

      4 Videos

      Top Alternatives to SubHub and Wild Apricot in 2026

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      Related Blogs and Articles for Association Management Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, SubHub or Wild Apricot?
      Wild Apricot edges out the other on user ratings (4.2 vs 3.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do SubHub and Wild Apricot offer a free trial?
      Yes, both SubHub and Wild Apricot offer a free trial.
      What is the starting price of SubHub vs Wild Apricot?
      SubHub starts at $40 /month. Wild Apricot starts at $53.55 /month.
      What are the top alternatives to SubHub?
      Top alternatives to SubHub include MemberLeap, MemberSuite, Nimble AMS, Wild Apricot, YourMembership.
      What are the top alternatives to Wild Apricot?
      Top alternatives to Wild Apricot include ClubExpress, MemberLeap, SilkStart, Nimble AMS, MemberClicks.

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