Sprout Social vs Metricool Comparison
Sprout Social
Starting at $199 per seat/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by progressive companies to drive incr…
Metricool
Starting at $12 /Month
- Individuals
- Freelancers / Consultants
The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summari…
Metricool leads on user satisfaction with a 4.6-star rating across 5 reviews.
Sprout Social vs Metricool — at a glance
| Feature | Sprout Social | Metricool |
|---|---|---|
| Rating | 3.8 / 5 | 4.6 / 5 |
| Reviews | 2,376 | 5 |
| Starting price | $199 per seat/month | $12 /Month |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Individuals, Freelancers / Consultants, Medium Business |
| Category | Social Media Management Software | Social Media Analytics Tools |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | GDPR |
| Data residency | US | Global |
Key differences between Sprout Social and Metricool
- Pricing: Sprout Social starts at $199 per seat/month, while Metricool starts at $12 /Month.
- Free trial: Sprout Social offers a free trial; Metricool does not.
- Target audience: Sprout Social is built for Freelancers / Consultants and Large Enterprises, while Metricool targets Individuals and Freelancers / Consultants.
- User satisfaction: Metricool scores higher with a 4.6-star average.
- Deployment: Sprout Social supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Metricool supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Sprout Social vs Metricool — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Social Media Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for managing and tracking multi-network social media to drive sales.
- You need to manage multiple social media networks from one platform efficiently.
- Your marketing team wants to generate leads and drive incremental sales via social media.
- You require integrated tools for social media planning, tracking, and brand management.
- You are a freelancer or very small team looking for low-cost, minimal-feature solutions.
- You need highly customizable or niche social media tools beyond standard management features.
Best for real-time social media tracking with simple, visual performance summaries.
- You need live monitoring of social media activity while managing posts.
- You want an easy-to-use tool combining competitor comparison and performance metrics.
- Your team is small to mid-sized and prefers a streamlined setup with low complexity.
- You require advanced, enterprise-grade analytics beyond basic summaries.
- Your company needs deep integrations with multiple complex enterprise systems.
Sprout Social: Best for managing and tracking multi-network social media to drive sales. Metricool: Best for real-time social media tracking with simple, visual performance summaries.
Description | Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by ... Read More about Sprout Social | The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides ... Read More about Metricool |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.2/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Small BusinessMedium Business | 1-50 employees51-500 employees |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Sprout Social and Metricool Compare on Features?
Total Features | 9 Features | 0 Features |
|---|---|---|
Unique Features | No unique features | No features |
Get Quote | Get Quote |
Compare Sprout Social and Metricool on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🌐 Global |
Sprout Social User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate the platform's multi-network management and lead generation capabilities but express concerns about pricing transparency and feature depth. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Coldwell Banker  Lowes  Edelman |  Nike  Canon  Adidas |
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Media and Screenshots
Screenshots |  5 Screenshots |  3 Screenshots |
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Videos |  2 Videos |  3 Videos |
Top Alternatives to Sprout Social and Metricool in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Sprout Social or Metricool?
- Metricool edges out the other on user ratings (4.6 vs 3.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Sprout Social and Metricool offer a free trial?
- Sprout Social offers a free trial. Metricool does not.
- What is the starting price of Sprout Social vs Metricool?
- Sprout Social starts at $199 per seat/month. Metricool starts at $12 /Month.
- What are the top alternatives to Sprout Social?
- Top alternatives to Sprout Social include Zoho Social, Crowdfire, SocialBee, Buffer, Sprinklr.
- What are the top alternatives to Metricool?
- Top alternatives to Metricool include Social Opinion, TrueSocialMetrics, Sprout Social, AgoraPulse, SocialPilot.