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Smartlook vs Localytics Comparison

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Smartlook

4.5(1,988 reviews)

Starting at $39 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, track…

Localytics

3.7(27 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Localytics provides mobile analytics software so user can connect with their customers wherever they are. Localytics was designed from the ground up to specialize in mobile marketing and app analytics. It allows to compr…

Smartlook leads on user satisfaction with a 4.5-star rating across 1,988 reviews.

Smartlook vs Localytics — at a glance

FeatureSmartlookLocalytics
Rating4.5 / 53.7 / 5
Reviews1,98827
Starting price$39 /MonthContact for pricing
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryHeat Map SoftwareMobile Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPRSOC 2, GDPR
Data residencyGlobalGlobal

Key differences between Smartlook and Localytics

  • Pricing: Smartlook starts at $39 /Month. Localytics pricing is not publicly listed.
  • Free trial: Smartlook offers a free trial; Localytics does not.
  • User satisfaction: Smartlook scores higher with a 4.5-star average.
  • Deployment: Smartlook supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Localytics supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows.

Smartlook vs Localytics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Smartlook - Heat Map Software
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Localytics - Mobile Analytics Software
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Biggest differences

Start here before you go deeper into features.

Smartlook

Best for medium businesses needing easy heatmaps with real-time user insights.

Choose if
  • You want quick setup with minimal installation effort.
  • Your team needs detailed session recordings to understand user behavior.
  • You require real-time monitoring to detect issues immediately.
Consider alternatives if
  • Your organization depends on extensive third-party app integrations.
  • You need advanced features fully utilized across all users.

Localytics

Best for mobile app marketing with integrated analytics and messaging.

Choose if
  • You need specialized mobile app marketing and user engagement analysis.
  • Your team requires comprehensive campaign performance tracking across acquisition sources.
  • You want fast insights with strong visualization accessible to non-technical users.
Consider alternatives if
  • You require seamless multi-platform data integration without manual effort.
  • Your organization needs advanced user and permission management for marketing security.

Smartlook: Best for medium businesses needing easy heatmaps with real-time user insights. Localytics: Best for mobile app marketing with integrated analytics and messaging.

Description

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. ... Read More about Smartlook

Localytics provides mobile analytics software so user can connect with their customers wherever they are. Localytics was designed from the ground up to specialize in mobile marketing and ... Read More about Localytics

Entry Level Pricing

  • Starts from $39
  • Not Available

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.8/10

8.4/10

User Ratings

Based on verified Spotsaas reviews

3.7

(27)

Best Company Size

50 to 500 employeesMedium Business
Medium BusinessLarge Enterprises
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Smartlook

  • User Insights: With Smartlook, managers can analyze user behavior in detail, understanding how customers interact with their applications. This helps teams make data-driven decisions that match user needs.
  • Session Replay Feature: Executives will appreciate the session replay capability that allows teams to watch real-time recordings of user sessions. This feature helps identify pain points and improve overall user experience, leading to higher customer satisfaction.
  • Conversion Rate Optimization: Using Smartlook's detailed funnels and heatmaps, administrators can pinpoint exactly where users drop off in the conversion process. This information lets them implement targeted strategies for boosting conversion rates effectively.
Best fit

Best fit

Smartlook

  • 50 to 500 employees
  • Martech, Fintech, SaaS, and Consulting
  • Product Managers, UX Designers, Marketing Analysts, and Customer Experience Specialists
Watchouts

Reasons buyers look elsewhere

Smartlook

  • Users may seek alternatives to Smartlook if they require more extensive customization options to tailor analytics and tracking features specific to their unique business needs and user behaviors.
  • Some businesses might explore other solutions due to pricing concerns, particularly if they find that the cost of Smartlook exceeds their budget or does not align with their expected return on investment.
  • Organizations looking for more robust customer support or onboarding assistance might consider alternatives, especially if they feel that Smartlook's resources and responsiveness do not meet their expectations.

Software Demo

Demo

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Step 1 of 4

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How do Smartlook and Localytics Compare on Features?

Total Features

19 Features

5 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Smartlook and Localytics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $39
      • Not Available

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Smartlook pricing
      Localytics pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Smartlook User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      247

      29

      2

      1

      1

      4

      14

      0

      1

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights ease of use, valuable user behavior insights, and effective real-time monitoring, with some concerns about limited marketplace options and feature utilization.

      What buyers like

      • Ease of use
      • User behavior insights
      • Real-time monitoring

      Common complaints

      • Limited marketplace integrations
      • Underutilization of advanced features

      Buyer sentiment

      Users generally find Localytics valuable for mobile marketing analytics and engagement despite some integration and pricing limitations.

      What buyers like

      • Ease of use
      • Integrated messaging and analytics
      • Data visualization

      Common complaints

      • Integration challenges
      • Feature access limitations

      Pros and Cons

      • Easy installation and quick setup

      • Detailed visitor session recordings for user behavior insights

      • Real-time monitoring for immediate issue detection

      • Limited marketplace options for additional apps and connectors

      • Advanced features may be underutilized by some users

      • Integrated system combining app analytics, in-app messaging, and push notifications

      • Fast task execution with filters and data-splitting for quick insights

      • Strong visualization capabilities accessible to non-technical users

      • Integration difficulties with other tools and platforms

      • Advanced features and data capabilities locked behind paywalls

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used Smartlook or Localytics? Tell buyers what actually differs.

      List of Customers

      Customers

      O2

      O2

      Miele

      Miele

      Conrad

      Conrad

      No Customers information available.

      Media and Screenshots

      Screenshots

      Platform type

      8 Screenshots

      Localytics Demo - Localytics

      7 Screenshots

      Videos

      video-0

      3 Videos

      video-0

      1 Videos

      Top Alternatives to Smartlook and Localytics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Smartlook or Localytics?
      Smartlook edges out the other on user ratings (4.5 vs 3.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Smartlook and Localytics offer a free trial?
      Smartlook offers a free trial. Localytics does not.
      What is the starting price of Smartlook vs Localytics?
      Smartlook starts at $39 /Month. Localytics starts at Contact for pricing.
      What are the top alternatives to Smartlook?
      Top alternatives to Smartlook include VWO Insights, VWO FullStack, Hotjar, FullStory, UXCam.
      What are the top alternatives to Localytics?
      Top alternatives to Localytics include Mixpanel, Adjust, Amplitude, AppLink.io, AT Internet.