Pathmatics vs CB Insights Comparison
Pathmatics
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ad accounts from multiple platfo…
CB Insights
Starting at Contact for pricing
- Large Enterprises
CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and…
CB Insights leads on user satisfaction with a 4.6-star rating across 11 reviews.
Pathmatics vs CB Insights — at a glance
| Feature | Pathmatics | CB Insights |
|---|---|---|
| Rating | 4.3 / 5 | 4.6 / 5 |
| Reviews | 175 | 11 |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises |
| Category | Marketing Analytics Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | — | — |
| Support modes | 24/7 (Live rep), Online | Online |
| Certifications | — | — |
| Data residency | US | Global |
Key differences between Pathmatics and CB Insights
- User satisfaction: CB Insights scores higher with a 4.6-star average.
- Deployment: Pathmatics supports SaaS/Web/Cloud; CB Insights supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Pathmatics vs CB Insights — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Pathmatics vs CB Insights: Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises
Pathmatics typically suits Large Enterprises and Medium Business. CB Insights tends to fit Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ... Read More about Pathmatics | CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, ... Read More about CB Insights |
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Free Trial Availability |
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User RatingsBased on verified Spotsaas reviews | ||
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Pathmatics and CB Insights Compare on Features?
Total Features | 5 Features | 5 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Pathmatics and CB Insights on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |
Pathmatics vs CB Insights: Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Pathmatics vs CB Insights Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
|---|---|---|
Data Residency | 🇺🇸 US | 🌐 Global |
Pathmatics User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 186 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 21 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
Pathmatics and CB Insights Customers
Customers |  Nestle  Mediacom  Mindshare |  CISCO  Salesforce  ADP |
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Media and Screenshots
Screenshots |  2 Screenshots |  2 Screenshots |
|---|---|---|
Videos |  2 Videos |  3 Videos |
Top Alternatives to Pathmatics and CB Insights in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Pathmatics or CB Insights?
- CB Insights edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do Pathmatics and CB Insights offer a free trial?
- Neither Pathmatics nor CB Insights currently lists a free trial.
- What is the starting price of Pathmatics vs CB Insights?
- Pathmatics starts at Contact for pricing. CB Insights starts at Contact for pricing.
- What are the top alternatives to Pathmatics?
- Top alternatives to Pathmatics include Digivizer, TapAnalytics, Improvado, CB Insights, Oviond.
- What are the top alternatives to CB Insights?
- Top alternatives to CB Insights include Pathmatics, Bitclu, Trackier, Funnel.io, Improvado.