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Owler vs The Search Monitor Comparison

Last updated:

Owler

4.1(230 reviews)

Starting at $99 /Year

  • Large Enterprises
  • Medium Business

Owler aggregates data from over 100 million company sources and uses an algorithmic approach to analysis. The software is a resource that can be used by all members of userr sales and marketing teams, as well as by indiv…

The Search Monitor

Starting at $600 /Month

  • Large Enterprises
  • Medium Business

The Search Monitor allows companies to keep an eye on what their competitors are doing online – from ads to outranking them on search engines. With our advanced technology, you can gain real-time insights ensuring that y…

Owler leads on user satisfaction with a 4.1-star rating across 230 reviews.

Owler vs The Search Monitor — at a glance

FeatureOwlerThe Search Monitor
Rating4.1 / 5
Reviews230
Starting price$99 /Year$600 /Month
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategorySales Intelligence SoftwareSEO Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesOnlineOnline
CertificationsSOC 2
Data residencyUSGlobal

Key differences between Owler and The Search Monitor

  • Pricing: Owler starts at $99 /Year, while The Search Monitor starts at $600 /Month.
  • Deployment: Owler supports SaaS/Web/Cloud; The Search Monitor supports SaaS/Web/Cloud.

Owler vs The Search Monitor — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Owler - Sales Intelligence Software
Talk to an expert
Talk to an expert
The Search Monitor - SEO Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Owler

Best for

Large Enterprises, Medium Business, Small Business

The Search Monitor

Best for

Large Enterprises, Medium Business, Small Business

Owler typically suits Large Enterprises and Medium Business. The Search Monitor tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Owler aggregates data from over 100 million company sources and uses an algorithmic approach to analysis. The software is a resource that can be used by all members of userr sales and ... Read More about Owler

The Search Monitor allows companies to keep an eye on what their competitors are doing online – from ads to outranking them on search engines. With our advanced technology, you can gain ... Read More about The Search Monitor

Entry Level Pricing

  • Starts from $99
  • Starts from $600

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

Not Available

7.8/10

User Ratings

Based on verified Spotsaas reviews
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Owler has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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How do Owler and The Search Monitor Compare on Features?

Total Features

0 Features

7 Features

Unique Features

No features

No unique features

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Get Quote

Compare Owler and The Search Monitor on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $99
      • $600

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Owler pricing
      The Search Monitor pricing

      Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No

      Data Residency

      🇺🇸 US
      🌐 Global

      Owler User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      184

      18

      4

      1

      0

      3

      3

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 207 reviews, with strong overall satisfaction.

      What buyers like

      • Extensive company data
      • Algorithmic analysis
      • User-friendly for teams

      Common complaints

      • Data accuracy can vary
      • Limited customization
      • Not focused on individual sales reps

      What buyers like

      • Competitor tracking
      • Real-time insights
      • Ad compliance monitoring

      Common complaints

      • Limited to SEO applications
      • May require training
      • Not suitable for small businesses

      Pros and Cons

      • Aggregates data from millions of sources.

      • Supports team collaboration effectively.

      • Helps identify market opportunities.

      • Data accuracy may not always be reliable.

      • Limited customization options available.

      • Offers real-time competitor tracking and insights.

      • Ensures ad compliance for brand protection.

      • User-friendly dashboard for easy navigation.

      • Limited to SEO and marketing applications.

      • May not cater to small business needs.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Micro Focus

      Micro Focus

      Community Health Network

      Community Health Network

      Houlihan Lokey

      Houlihan Lokey

      No Customers information available.

      Media and Screenshots

      Screenshots

      News Feed

      2 Screenshots

      Lighthouse

      1 Screenshots

      Videos

      No videos available.

      video-0

      2 Videos

      Top Alternatives to Owler and The Search Monitor in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Owler or The Search Monitor?
      Owler edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Owler and The Search Monitor offer a free trial?
      Neither Owler nor The Search Monitor currently lists a free trial.
      What is the starting price of Owler vs The Search Monitor?
      Owler starts at $99 /Year. The Search Monitor starts at $600 /Month.
      What are the top alternatives to Owler?
      Top alternatives to Owler include ZoomInfo SalesOS, ZoomInfo, SalesIntel, InsideView, Intricately.
      What are the top alternatives to The Search Monitor?
      Top alternatives to The Search Monitor include Serpstat, Ahrefs, WooRank, SE Ranking, SerpYou.

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