Owler Review: Is It The Right Sales Intelligence Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Plan Available
Starts from $99 / Year, also offers free forever plan
Micro Focus
Community Health Network
Houlihan Lokey
Class ValuationTrusted by many companies including Micro Focus
Overview
Pricing
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Owler?
Owler aggregates data from over 100 million company sources and uses an algorithmic approach to analysis. The software is a resource that can be used by all members of userr sales and marketing teams, as well as by individual reps, to help to identify opportunities, make smarter decisions, and increase userr sales.
Pricing
Starts from $99 / Year
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:🇺🇸
Owler Screenshots
Owler was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Owler
- Team types
- Large Enterprises, Medium Business
Why teams choose Owler
Aggregates data from millions of sources.
Supports team collaboration effectively.
Helps identify market opportunities.
Is Owler right for you?
What buyers should know before shortlisting Owler
Owler provides a wealth of company data and insights through algorithmic analysis. It serves as a valuable resource for sales and marketing teams looking to make informed decisions and identify opportunities.
Owler pros and cons
- Owler pros
Aggregates data from millions of sources.
Supports team collaboration effectively.
Helps identify market opportunities.
- Owler cons
Data accuracy may not always be reliable.
Limited customization options available.
Ready to try it?
Get started with Owler
Try the free plan and upgrade when ready.
Still comparing?
See how it stacks up
Compare Owler side-by-side with top Sales Intelligence Software alternatives.
What is the pricing of Owler?
Owler Pricing Plans
Basic
See data on up to 10 companies per month
See 3 competitors, data locked
Daily News tracking for up to 5 companies
3 real-time push news alert types
See 5 advanced search results
Plus
$99
/Year
See data on up to 50 companies per month
See 10 competitors, data unlocked
Daily News tracking for up to 25 companies
16 real-time push news alert types
See 5 advanced search results
Show more +
Pro
$420
/Year
Unlimited access to all company data
See all competitors, data unlocked
Unlimited Daily News tracking
16 real-time push news alert types
Unlimited advanced search results
Show more +
Owler reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 207 reviews, with strong overall satisfaction.
What buyers like
- Extensive company data
- Algorithmic analysis
- User-friendly for teams
Common complaints
- Data accuracy can vary
- Limited customization
- Not focused on individual sales reps
What users are saying
LA
Larry A. S
02/03/24
"Keeping up with tax industry trends"
What do you like best about Owler? Keeps me informed about my company's (H&R Block) initiatives and financials as well as the competition. What do you ...
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TM
Thaiane M
11/23/23
"One source solution for prospecting & market research for business development."
What do you like best about Owler? I will begin by saying that what I like most from Owler is, that it gathers huge amounts of information about ...
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AU
Anonymous User
11/17/23
"Director of Customer Success"
What do you like best about Owler? It's a great tool for prospecting and for tracking sales. What do you dislike about Owler?
DL
David L
11/14/23
"Owler makes me look good and helps me to prepare for client calls..."
What do you like best about Owler? Owler is a great tool for researching clients/prospects and coming to calls prepared. What do you dislike about Owler?
CS
Carlos S
11/14/23
"Integral part of my intelligence gathering"
What do you like best about Owler? It's a concise and easy to consume relevant industry and competitor news What do you dislike about Owler?
AU
Anonymous User
11/14/23
"Owler Gives Insights you Can't Find Anywhere Else... It's a good Crowd Source but not 100% accurate."
What do you like best about Owler? I love how you can see personal insights from people all over our industry from other professionals. It's helpful ...
Read more
Owler security and data handling
Key compliance certifications and security features for IT and security teams evaluating Owler.
Developer & data
Alternatives to Owler
Owler Customers
Micro Focus
Community Health Network
Houlihan Lokey
Class Valuation
Owler Support Options
Frequently Asked Questions About Owler
Common questions buyers ask before choosing Owler.
Buyers commonly note the following limitations of Owler: Data accuracy may not always be reliable.; Limited customization options available.; Not tailored for individual sales reps..
Some top alternatives to Owler includes ZoomInfo SalesOS, ZoomInfo, SalesIntel, InsideView and The Search Monitor.
Owler offers Freemium, Subscription pricing models
The starting price of Owler is $99/Year
Ready to try it?
Get started with Owler
Get started with the free plan — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].