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Optinly vs Sumo vs Justuno Comparison

Last updated:

Optinly

Starting at Contact for pricing

  • Free Trial
  • Medium Business
  • Small Business

Optinly is a simple, easy to use pop-up software. If user have ever wanted to start using video marketing for effective lead generation, this is a solution. The use of the word "pop-up" in describing the software gives a…

Sumo

Starting at Contact for pricing

  • Individuals
  • Medium Business

Sumo Pop-Up Builder is a revolutionary app that allows anyone to build their own 3D business. With no previous skills in modeling, or design, user can easily create and customize their own 3-dimensional worlds. All it ta…

Justuno

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Justuno is a drag-and-drop website builder that allows to create a fully functional, beautiful web site in minutes. It's easy to use and no longer need special web programming skills to have a great looking, SEO optimize…

Optinly vs Sumo vs Justuno — at a glance

FeatureOptinlySumoJustuno
Rating
Reviews110168
Starting priceContact for pricingContact for pricingContact for pricing
Free trial Yes No Yes
Free version No No No
Best forMedium Business, Small BusinessIndividuals, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryPop-Up Builder SoftwarePop-Up Builder SoftwarePop-Up Builder Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
API
Support modesOnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyUSUSUS

Key differences between Optinly and Sumo

  • Free trial: Optinly offers a free trial; Sumo does not.
  • Target audience: Optinly is built for Medium Business and Small Business, while Sumo targets Individuals and Medium Business.
  • Deployment: Optinly supports SaaS/Web/Cloud; Sumo supports SaaS/Web/Cloud.

Compare Optinly vs Sumo vs Justuno — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Pop-Up Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Optinly
Talk to an expert
Talk to an expert
Sumo
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Optinly

Best for simple, video-focused pop-up lead generation campaigns.

Choose if
  • You want an easy-to-use tool for creating video pop-ups quickly.
  • You need built-in pop-up templates with customization and automation features.
  • You aim to boost lead generation through video marketing pop-ups.
Consider alternatives if
  • You require advanced analytics or detailed user behavior tracking.
  • You need a multi-channel marketing platform beyond pop-ups.

Sumo

Best for creating customizable 3D virtual stores without design skills.

Choose if
  • You want to build a 3D online business environment easily.
  • You lack prior modeling or design experience but want 3D customization.
  • You need step-by-step tutorials to guide building virtual products and shops.
Consider alternatives if
  • You require advanced 3D modeling tools or professional design features.
  • You seek a traditional pop-up builder focused on simple web forms or ads.

Justuno

Best for

Large Enterprises, Medium Business, Small Business

Optinly: Best for simple, video-focused pop-up lead generation campaigns. Sumo: Best for creating customizable 3D virtual stores without design skills.

Description

Optinly is a simple, easy to use pop-up software. If user have ever wanted to start using video marketing for effective lead generation, this is a solution. The use of the word "pop-up" in ... Read More about Optinly

Sumo Pop-Up Builder is a revolutionary app that allows anyone to build their own 3D business. With no previous skills in modeling, or design, user can easily create and customize their own ... Read More about Sumo

Justuno is a drag-and-drop website builder that allows to create a fully functional, beautiful web site in minutes. It's easy to use and no longer need special web programming skills to ... Read More about Justuno

Free Trial Availability

  • No free trial

Best Company Size

1-50 employees51-500 employees
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Other Details

Organization Types supported

  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers

Platforms Supported

  • Browser Based (Cloud)
  • Browser Based (Cloud)
  • Browser Based (Cloud)
  • Browser Based (Cloud)
  • Browser Based (Cloud)
  • Browser Based (Cloud)

Modes of support

  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online

API Support

  • Not Available
  • Not Available
  • Not Available
Get help choosing
Get help choosing

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

HIPAA

✗ No
✗ No

GDPR

✓ Yes

Data Encryption

Data Residency

🇺🇸 US
🇺🇸 US

Optinly vs Sumo User Reviews & Rating Comparison

User Ratings

No reviews available for the product

No reviews available for the product

No reviews available for the product

Rating Distribution

No reviews available for this product

23

23

2

1

2

10

9

0

1

0

Spotsaas Editor’s POV generated by AI

What buyers like

  • Easy to use
  • Automation features
  • Built-in pop-ups

Common complaints

  • Limited design flexibility
  • Basic analytics tools
  • May lack advanced features

What buyers like

  • 3D business creation
  • No design skills needed
  • Step-by-step tutorials

Common complaints

  • Limited to 3D environments
  • May require learning curve
  • Not suitable for traditional e-commerce

Buyer sentiment

User sentiment is unclear due to lack of rating data, but the product emphasizes ease of use and flexibility.

What buyers like

  • Ease of use
  • Flexible template options
  • Quick site setup

Common complaints

  • Pricing transparency
  • Limited advanced features

Pros and Cons

  • Automation features streamline lead generation processes.

  • Built-in pop-ups facilitate quick setup.

  • Integrates easily with third-party tools for enhanced functionality.

  • Limited design options may restrict creativity.

  • Basic analytics may not provide comprehensive insights.

  • Empowers users to create unique 3D shopping experiences.

  • No prior design skills required for setup.

  • Quickly build and customize virtual stores.

  • Not suitable for traditional online retail.

  • Learning curve for 3D modeling concepts.

  • Drag-and-drop interface enabling quick site creation

  • No coding skills required for building and updating sites

  • Unlimited templates and pages with monthly template additions

  • Lack of detailed pricing information may complicate budgeting

  • Limited information on advanced features or integrations

Positive Reviews

No reviews available for the product

No reviews available for the product

No reviews available for the product

Negative Reviews

No reviews available for the product

No reviews available for the product

No reviews available for the product

Media and Screenshots

Screenshots

GlobeIn Exit Popup

1 Screenshots

Forms Dashboard

4 Screenshots

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Frequently asked questions

Which is better, Optinly or Sumo?
Optinly and Sumo are closely matched with equal user ratings of -1.0. The right choice depends on your team size, budget, and specific Pop-Up Builder Software needs.
Do Optinly and Sumo offer a free trial?
Optinly offers a free trial. Sumo does not.
What is the starting price of Optinly vs Sumo?
Optinly starts at Contact for pricing. Sumo starts at Contact for pricing.
What are the top alternatives to Optinly?
Top alternatives to Optinly include Justuno, Salesfire, Convertful, Listagram, Optingun.
What are the top alternatives to Sumo?
Top alternatives to Sumo include Justuno, Poptin, Hello Bar, Optinly, Salesfire.

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