MyRouteOnline vs Google Asset Tracking Comparison
MyRouteOnline
Starting at $29.95
- Freelancers / Consultants
- Large Enterprises
MyRouteOnline is an excellent web-based fleet tracking solution which provides you with detailed, easy-to-follow routes to reach your destination quickly and reliably. It optimizes your route utilizing an Excel spreadshe…
Google Asset Tracking
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Google Asset Tracking helps you locate and monitor your assets no matter where they're located. Track shipments, optimize routes, and stay up-to-date on distance and estimated travel times with advanced mapping features.…
MyRouteOnline leads on user satisfaction with a 4.4-star rating across 115 reviews.
MyRouteOnline vs Google Asset Tracking — at a glance
| Feature | MyRouteOnline | Google Asset Tracking |
|---|---|---|
| Rating | 4.4 / 5 | 4.2 / 5 |
| Reviews | 115 | 10 |
| Starting price | $29.95 | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business |
| Category | Route Planning Software | Asset Tracking Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Mobile - Windows | SaaS/Web/Cloud |
| API | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Online |
| Certifications | — | GDPR, ISO 27001 |
| Data residency | Global | Global |
Key differences between MyRouteOnline and Google Asset Tracking
- Pricing: MyRouteOnline starts at $29.95. Google Asset Tracking pricing is not publicly listed.
- Target audience: MyRouteOnline is built for Freelancers / Consultants and Large Enterprises, while Google Asset Tracking targets Large Enterprises and Medium Business.
- User satisfaction: MyRouteOnline scores higher with a 4.4-star average.
- Deployment: MyRouteOnline supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Mobile - Windows; Google Asset Tracking supports SaaS/Web/Cloud.
MyRouteOnline vs Google Asset Tracking — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Route Planning Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for streamlined route optimization with easy bulk data import.
- You need efficient route and stop optimization for logistics or delivery.
- You want simple, web-based route planning using Excel spreadsheet integration.
- You value responsive customer support and reliable real-time traffic updates.
- Your company requires extensive app integrations or marketplace connectors.
- You need highly customizable or complex enterprise workflows without support.
Best for precise, large-scale asset tracking with advanced route optimization.
- You manage logistics or supply chains needing pinpoint location accuracy.
- Your operations require detailed route history and nearest road identification.
- You want integration with Google’s mapping technology for enhanced tracking.
- You are a small business with minimal asset tracking needs.
- You need transparent, out-of-the-box pricing and quick setup.
MyRouteOnline: Best for streamlined route optimization with easy bulk data import. Google Asset Tracking: Best for precise, large-scale asset tracking with advanced route optimization.
Description | MyRouteOnline is an excellent web-based fleet tracking solution which provides you with detailed, easy-to-follow routes to reach your destination quickly and reliably. It optimizes your ... Read More about MyRouteOnline | Google Asset Tracking helps you locate and monitor your assets no matter where they're located. Track shipments, optimize routes, and stay up-to-date on distance and estimated travel times ... Read More about Google Asset Tracking |
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Entry Level Pricing |
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Free Trial Availability |
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User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 50-500 employeesLarge Enterprises | 51-500 employees500+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Route Planning: MyRouteOnline allows managers to effortlessly optimize routes for multiple stops, saving time and reducing fuel costs. Imagine cutting down on your drivers' hours while maximizing their efficiency—it's a win-win!
- User-Friendly Interface: With its intuitive design, both administrators and team members can easily navigate the platform, ensuring that everyone—from fleet managers to drivers—can utilize the software without extensive training.
- Real-Time Updates: The system offers real-time traffic data integration, enabling users to adjust routes on-the-fly. This means fewer delays and happier customers as deliveries are made on time, every time.
No key benefits available yet.
Best fit
- 50 to 500 employees
- Logistics, Transportation, Delivery Services, Field Service Management, and E-commerce
- Route Planners, Logistics Coordinators, Fleet Managers, Delivery Drivers, and Operations Managers
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives to MyRouteOnline for enhanced routing capabilities, especially if they require more advanced features such as real-time traffic updates or multi-stop optimization that better fit their specific needs.
- Some may find MyRouteOnline's user interface less intuitive, prompting them to explore other platforms that offer a more user-friendly experience and quicker learning curve for new users.
- Businesses with larger fleets might look for alternatives that provide comprehensive fleet management tools, such as vehicle tracking and maintenance scheduling, which are not fully addressed by MyRouteOnline.
No alternatives guidance available yet.
Software Demo
Demo |
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How do MyRouteOnline and Google Asset Tracking Compare on Features?
Total Features | 9 Features | 4 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare MyRouteOnline and Google Asset Tracking on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | — |
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GDPR | — | ✓ Yes |
ISO 27001 | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
MyRouteOnline User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise MyRouteOnline for its ease of use, efficient route optimization, and strong customer support, though some find the feature set overwhelming initially and desire more integrations. What buyers like
Common complaints
| Buyer sentiment Users appreciate the accuracy and advanced mapping capabilities but note the lack of pricing transparency and limited feedback as concerns. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Fleetminder  Abax  TeletracNavman |
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Media and Screenshots
Videos |  2 Videos |  1 Videos |
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Top Alternatives to MyRouteOnline and Google Asset Tracking in 2026
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, MyRouteOnline or Google Asset Tracking?
- MyRouteOnline edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do MyRouteOnline and Google Asset Tracking offer a free trial?
- Neither MyRouteOnline nor Google Asset Tracking currently lists a free trial.
- What is the starting price of MyRouteOnline vs Google Asset Tracking?
- MyRouteOnline starts at $29.95. Google Asset Tracking starts at Contact for pricing.
- What are the top alternatives to MyRouteOnline?
- Top alternatives to MyRouteOnline include Uber for Business, Route4Me, Google Routes, WorkWave Route Manager, OptimoRoute.
- What are the top alternatives to Google Asset Tracking?
- Top alternatives to Google Asset Tracking include Rastrac, Razor Tracking, TrackoBit, HyperTrack, Qualified.