Google Asset Tracking Review: Is It The Right Asset Tracking Software For Your Team?
Best for Mid-market · Enterprise
Google Asset Tracking offers custom pricing plan

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Overview
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What is Google Asset Tracking?
Google Asset Tracking helps you locate and monitor your assets no matter where they're located. Track shipments, optimize routes, and stay up-to-date on distance and estimated travel times with advanced mapping features. Enjoy location monitoring capabilities with pin-point accuracy and trace past routes traveled, as well as locate nearest roads around your assets. Keep tabs on your assets from the start of their journey on the assembly line to their final destination with the pay-per-asset option.
Pricing
Google Asset Tracking offers custom pricing plan
Best For
Designed for mid-market and enterprise teams
Security & Compliance
SSO & MFA supported
Data residency:Global
Google Asset Tracking Software Demo
Google Asset Tracking was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Google Asset Tracking
- Use cases
- Logistics and transportation companies, Manufacturing and assembly line monitoring, Supply chain management
- Team types
- Operations managers, Fleet managers
- Company size
- 51-500 employees, 500+ employees
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Google Asset Tracking
Pin-point accuracy in location monitoring
Advanced mapping features including route optimization
Ability to trace past routes and locate nearest roads
Is Google Asset Tracking right for you?
Best for precise, large-scale asset tracking with advanced route optimization.
Choose Google Asset Tracking if
- You manage logistics or supply chains needing pinpoint location accuracy.
- Your operations require detailed route history and nearest road identification.
- You want integration with Google’s mapping technology for enhanced tracking.
Consider alternatives if
- You are a small business with minimal asset tracking needs.
- You need transparent, out-of-the-box pricing and quick setup.
What buyers should know before shortlisting Google Asset Tracking
Google Asset Tracking provides businesses with powerful tools for monitoring and optimizing asset locations through advanced mapping features. Its real-time tracking capabilities make it a valuable solution for logistics and supply chain management.
Google Asset Tracking pros and cons
- Google Asset Tracking pros
Pin-point accuracy in location monitoring
Advanced mapping features including route optimization
Ability to trace past routes and locate nearest roads
- Google Asset Tracking cons
Pricing is quotation based and not publicly available
Limited user reviews and feedback available
Ready to try it?
Get started with Google Asset Tracking
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Google Asset Tracking side-by-side with top Asset Tracking Software alternatives.
What is the pricing of Google Asset Tracking?
Google Asset Tracking uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Google Asset Tracking Pricing Plans
Google Asset Tracking reviews and ratings
Buyer sentiment
Users appreciate the accuracy and advanced mapping capabilities but note the lack of pricing transparency and limited feedback as concerns.
What buyers like
- Accuracy of location tracking
- Route optimization features
- Integration with Google Maps
Common complaints
- Pricing opacity
- Limited user reviews
What users are saying
AA
Ananthakrishna A
04/10/23
"Great Tool to track valuable Assets!!"
What do you like best about Google Asset Tracking? * Easy to track the high-cost technology, which is still in the beta stage. * Easy to manage ...
Read more
AU
Anonymous User
09/20/20
"Experience with Google Asset Tracking"
What do you like best about Google Asset Tracking? User friendly, intuitive and easy to understand how the software works. Wealth of knowledge! What ...
Read more
AU
Anonymous User
10/19/19
"Google Asset Tracking "
What do you like best about Google Asset Tracking? Google asset tracking is an easy to use system with the familiar Google interface. It has an easy ...
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AU
Anonymous User
05/15/19
"I enjoy Google Asset Tracking for the purposes of keeping track of real time assets"
What do you like best about Google Asset Tracking? Set trackers are an often required application for any company that has trucks, buses, or other ...
Read more
AU
Anonymous User
10/29/18
"Effective tool for keeping track of hardware and equipment used by remote employees"
What do you like best about Google Asset Tracking? East to use map with a familiar Google interface. Lets us track phones, laptops, and our company ...
Read more
What are the features of Google Asset Tracking?
Asset tracking is a crucial feature that is commonly found in software designed for businesses and organizations. Simply put, asset tracking…
Custom Geo Location is a powerful feature that allows users to specify a specific location on a digital map for various purposes. This featu…
Geocoding is a powerful software feature that helps users obtain precise location data by converting a physical address into geographic coor…
Monitoring is a crucial feature of software applications that allows users to track and analyze the performance of their systems and applica…
Google Asset Tracking security and data handling
Key compliance certifications and security features for IT and security teams evaluating Google Asset Tracking.
Certifications
Security features
Developer & data
Google Asset Tracking Customers
Google Asset Tracking Support Options
Frequently Asked Questions About Google Asset Tracking
Common questions buyers ask before choosing Google Asset Tracking.
Google Asset Tracking is a Asset Tracking Software. Google Asset Tracking offers Custom Geo Location, Monitoring, Geocoding and many more functionalities.
Google Asset Tracking is a strong fit if: You manage logistics or supply chains needing pinpoint location accuracy.; Your operations require detailed route history and nearest road identification.. Consider alternatives if: You are a small business with minimal asset tracking needs.; You need transparent, out-of-the-box pricing and quick setup..
Buyers commonly note the following limitations of Google Asset Tracking: Pricing is quotation based and not publicly available; Limited user reviews and feedback available; No free trial or free plan offered.
Some top alternatives to Google Asset Tracking includes Rastrac, Razor Tracking, TrackoBit, HyperTrack and Trakopolis.
Google Asset Tracking offers Quotation Based pricing model
The starting price is not disclosed by Google Asset Tracking. You can visit Google Asset Tracking pricing page to get the latest pricing.
Ready to try it?
Get started with Google Asset Tracking
Get connected with the team for a personalised demo.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].










