Moonfruit vs SITE123 vs Unbounce vs VWO Deploy Comparison

Last updated: May 22, 2026

Moonfruit

1.3(795 reviews)

Starting at $6.99 /Month

Free Trial
Medium Business
Small Business

Moonfruit' s website builder is a screen-based website design application. It's simple to use - no technical knowledge is needed. Designers can drag and drop images, text and other web page elements into the blank "Moonf…

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SITE123

4.5(7 reviews)

Starting at $5.80 /Month

Freelancers / Consultants
Medium Business

SITE123 is a highly rated online software that allows you to build a fully functional website. It includes the ability to upload HTML pages, images, videos, all from your smartphone, tablet or personal computer. SITE123…

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Unbounce

4.0(890 reviews)

Starting at $81 /Month

Free Trial
Freelancers / Consultants
Large Enterprises

Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful drag-and-drop editor means you don't h…

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VWO Deploy

Starting at Contact for pricing

Individuals
Large Enterprises

The VWO Deploy plugin allows you to build and deploy your very own custom Website Builder. This intelligent plugin, gives you the ability to customize website builder elements such as fields, themes, domain mapping, them…

View Pricing Read Reviews

SITE123 leads on user satisfaction with a 4.5-star rating across 7 reviews.

SpotSaaS Analysis

MoonfruitSITE123Unbounce

The core difference between Moonfruit and SITE123 is that SITE123 is specifically designed for small businesses seeking a user-friendly, mobile-compatible website builder with payment integration, while Moonfruit lacks detailed specifications for its target audience and features. Ideal buyers for SITE123 are small businesses with 1-200 employees, while Moonfruit may appeal to a broader range of users without specific needs outlined.

Who should pick which

Price: $6.99
Target Audience: Not specified
Features: Not listed
Best For: Not listed
Payment Options: Not mentioned
Price: $5.80
Target Audience: 1-200 employees
Features: Mobile-friendly website building
Best For: Small businesses
Payment Options: Integrated PayPal and Amazon Payments

Moonfruit vs SITE123 vs Unbounce vs VWO Deploy — at a glance

Feature	Moonfruit	SITE123	Unbounce	VWO Deploy
Rating	1.3 / 5	4.5 / 5	4.0 / 5	—
Reviews	795	7	890	—
Starting price	$6.99 /Month	$5.80 /Month	$81 /Month	Contact for pricing
Free trial	Yes	No	Yes	No
Free version	No	No	No	No
Best for	Medium Business, Small Business	Freelancers / Consultants, Medium Business, Small Business	Freelancers / Consultants, Large Enterprises, Medium Business	Individuals, Large Enterprises, Medium Business
Category	Website Builder Software	Website Builder Software	Landing Page Software	Website Builder Software
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud	SaaS/Web/Cloud	SaaS/Web/Cloud
API	—	Available	Available	—
Support modes	Online	24/7 (Live rep), Online	24/7 (Live rep), Business Hours, Online	Online
Certifications	GDPR	GDPR	SOC 2, GDPR	—
Data residency	US	Global	Global	Global

Key differences between Moonfruit and SITE123

Pricing: Moonfruit starts at $6.99 /Month, while SITE123 starts at $5.80 /Month.
Free trial: Moonfruit offers a free trial; SITE123 does not.
Target audience: Moonfruit is built for Medium Business and Small Business, while SITE123 targets Freelancers / Consultants and Medium Business.
User satisfaction: SITE123 scores higher with a 4.5-star average.
Deployment: Moonfruit supports SaaS/Web/Cloud; SITE123 supports SaaS/Web/Cloud.

Compare Moonfruit vs SITE123 vs Unbounce vs VWO Deploy — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Website Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Moonfruit (132) Talk to an expert Talk to an expert	SITE123 (6) Talk to an expert Talk to an expert

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Moonfruit

Best for

Medium Business, Small Business

SITE123

Best for small businesses needing easy, mobile-friendly website building with payment support.

Choose if

You want a simple, streamlined website builder usable on smartphones and tablets.
You need integrated payment processing via PayPal and Amazon Payments.
You want to monetize your site easily with Google AdSense integration.

Consider alternatives if

You require advanced customization and developer tools for complex website needs.
You need transparent, scalable pricing details before committing.

Unbounce

Best for marketers needing easy, code-free, high-converting landing pages.

Choose if

You want a drag-and-drop editor that non-developers can use easily.
You need built-in A/B testing and conversion analytics to optimize campaigns.
You require seamless integration with popular CRMs like Hubspot and Salesforce.

Consider alternatives if

Your team needs extensive custom development or advanced third-party integrations.
You want access to a large app marketplace for extended functionality.

VWO Deploy

Best for

Individuals, Large Enterprises, Medium Business

Moonfruit typically suits Medium Business and Small Business. SITE123 tends to fit Freelancers / Consultants and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	Moonfruit' s website builder is a screen-based website design application. It's simple to use - no technical knowledge is needed. Designers can drag and drop images, text and other web page ... Read More about Moonfruit	SITE123 is a highly rated online software that allows you to build a fully functional website. It includes the ability to upload HTML pages, images, videos, all from your smartphone, tablet ... Read More about SITE123	Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful ... Read More about Unbounce	The VWO Deploy plugin allows you to build and deploy your very own custom Website Builder. This intelligent plugin, gives you the ability to customize website builder elements such as ... Read More about VWO Deploy
Entry Level Pricing	Starts from $6.99	Starts from $5.80	Starts from $81 , Billed Yearly	Not Available
Free Trial Availability	Free Trial available	No free trial	Get Free Trial	No free trial
Spotsaas Score What's this? ↗	8.9/10	9.0/10	9.8/10	7.6/10
User Ratings Based on verified Spotsaas reviews	1.3 (795)	4.5 (7)	4 (890)
Best Company Size	—	1-50 employees51-200 employees	Small BusinessMedium Business	—
	Get pricing help	Get pricing help	Visit website	Visit website

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Moonfruit, SITE123, Unbounce and VWO Deploy Compare on Features?

Total Features	8 Features	10 Features	13 Features	4 Features
Unique Features	No unique features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website	Visit website

Compare Moonfruit, SITE123, Unbounce and VWO Deploy on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$6.99	$5.80	$81 , Billed Yearly	Not Available
Pricing Plans	Not Available	Not Available	Launch (Smart Builder Plus) Get Started $90USD / mo $81USD / mo Up to 500 Conversions Show more + Optimize (Smart Builder Plus) Get Started $135USD / mo $122USD / mo Up to 1,000 Conversions Show more + ACCELERATE (Smart Builder Plus) Get Started $225USD / mo $203USD / mo Up to 2,500 Conversions Show more + Browse all pricing plans	Not Available
Pricing Page				Pricing information not available
	View detailed pricing	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Freelancers Large Enterprises Medium Business Small Business Individuals	Freelancers Large Enterprises Medium Business Small Business Individuals	Freelancers Large Enterprises Medium Business Small Business Individuals	Freelancers Large Enterprises Medium Business Small Business Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Not Available	Available	Available	Not Available
	Get help choosing	Get help choosing	Visit Website	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	—	—
HIPAA	✗ No	✗ No
GDPR	✓ Yes	✓ Yes
ISO 27001	—	—
Single Sign-On (SSO)	—	—
Multi-Factor Auth (MFA)	—	—
Data Encryption	—	✓ Yes
Data Residency	🇺🇸 US	🌐 Global

Moonfruit vs SITE123 vs Unbounce User Reviews & Rating Comparison

User Ratings	1.3 (based on 795 reviews)	4.5 (based on 7 reviews)	4 (based on 890 reviews)	No reviews available for the product
Rating Distribution	3 3 7 11 108	3 3 0 0 0	253 62 11 6 12	No reviews available for this product
Spotsaas Editor’s POV generated by AI	Buyer sentiment Buyer sentiment is cautious across 132 reviews, with several recurring concerns in feedback. What buyers like Long-term customers appreciated the platform's ease of use and affordability in its earlier years. Some users found the "Flash fix" effective after proper installation, restoring editing functions. Common complaints Outdated platform with poor adaptability to modern technologies; reliance on Flash caused a major service disruption. Extremely delayed response to Flash's end-of-life transition, leaving users unable to edit their websites for months. Atrocious customer service, characterized as unresponsive, unhelpful, and inconsistent in communication.	Buyer sentiment Users generally appreciate SITE123 for its ease of use and mobile accessibility but note limitations in advanced features and pricing clarity. What buyers like Ease of use Mobile compatibility Payment integration Common complaints Limited customization Pricing transparency	Buyer sentiment Users generally praise Unbounce for its ease of use, powerful integrations, and effective A/B testing, though some find the feature set complex and the app marketplace limited. What buyers like Ease of use Integration capabilities A/B testing and analytics Common complaints Complexity for new users Limited app marketplace	What buyers like Highly customizable Supports domain mapping Branding options available Common complaints Requires plugin installation May need technical knowledge Limited support resources
Pros and Cons	Intuitive interface allows for quick setup. Perfect for users with no coding experience. Responsive designs ensure websites look good on all devices. Limited customization may not suit advanced users. Basic templates might not appeal to all.	Easy to use across multiple devices including smartphones and tablets Supports integration with Google AdSense for monetization Allows payment processing via PayPal and Amazon Payments Limited advanced customization options for developers Pricing details are not publicly disclosed	Intuitive drag-and-drop WYSIWYG editor enabling non-developers to build landing pages easily Seamless integrations with popular CRM and marketing tools like Hubspot, Salesforce, and Marketo Robust A/B testing and analytics features for optimizing landing page performance Feature richness can be overwhelming for newcomers without sufficient onboarding support Limited app marketplace restricts advanced functionality and integration options	Extensive customization capabilities Flexible branding options Supports various website elements Complex setup process May require technical expertise
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	No Customers information available.	No Customers information available.	Unbounce_customers_0 Unbounce_customers_1 Unbounce_customers_2	No Customers information available.

Media and Screenshots

Screenshots	No screenshots available.	No screenshots available.
Videos	2 Videos	3 Videos

Alternatives

Alternatives	Unbounce 4 VWO Deploy WordPress 4.1	Unbounce 4 VWO Deploy WordPress 4.1	Instapage 4.2 Lander 3.2 Leadpages 4.3	Unbounce 4 WordPress 4.1 Wix 3.2

Frequently asked questions

Which is better, Moonfruit or SITE123?: SITE123 edges out the other on user ratings (4.5 vs 1.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Moonfruit and SITE123 offer a free trial?: Moonfruit offers a free trial. SITE123 does not.
What is the starting price of Moonfruit vs SITE123?: Moonfruit starts at $6.99 /Month. SITE123 starts at $5.80 /Month.
What are the top alternatives to Moonfruit?: Top alternatives to Moonfruit include Unbounce, VWO Deploy, WordPress, Wix, Weebly.
What are the top alternatives to SITE123?: Top alternatives to SITE123 include Unbounce, VWO Deploy, WordPress, Wix, Squarespace.

Moonfruit vs SITE123 vs Unbounce vs VWO Deploy Comparison

Moonfruit

SITE123

Unbounce

VWO Deploy

Moonfruit vs SITE123 vs Unbounce vs VWO Deploy — at a glance

Key differences between Moonfruit and SITE123

Compare Moonfruit vs SITE123 vs Unbounce vs VWO Deploy — and walk away knowing which one fits.

Moonfruit

SITE123

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Software Demo

Demo

Get shortlist help from a software advisor

How do Moonfruit, SITE123, Unbounce and VWO Deploy Compare on Features?

Compare Moonfruit, SITE123, Unbounce and VWO Deploy on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Moonfruit vs SITE123 vs Unbounce User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Website Builder Software

Frequently asked questions