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MOGU vs Supermetrics Comparison

Last updated:

MOGU

Starting at $94.80 /Month

  • Large Enterprises
  • Medium Business

MOGU is the perfect tool to streamline any travel business. This versatile platform provides powerful features that will help create compelling commercial proposals. From managing payments to adding unique touches to eac…

Supermetrics

4.1(221 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Supermetrics leads on user satisfaction with a 4.1-star rating across 221 reviews.

MOGU vs Supermetrics — at a glance

FeatureMOGUSupermetrics
Rating4.1 / 5
Reviews221
Starting price$94.80 /Month$69 /User/Month
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryTravel Agency SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailable
Support modesOnlineBusiness Hours, Online
CertificationsSOC 2
Data residencyUSGlobal

Key differences between MOGU and Supermetrics

  • Pricing: MOGU starts at $94.80 /Month, while Supermetrics starts at $69 /User/Month.
  • Free trial: Supermetrics offers a free trial; MOGU does not.
  • Deployment: MOGU supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

MOGU vs Supermetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Travel Agency Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

MOGU - Travel Agency Software
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Supermetrics - New SaaS Software
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Talk to an expert

Free PDF comparison

Download this MOGU vs Supermetrics comparison

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  • Side-by-side on pricing, features & ratings
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Biggest differences

Start here before you go deeper into features.

MOGU

Best for

Large Enterprises, Medium Business, Small Business

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

MOGU typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

MOGU is the perfect tool to streamline any travel business. This versatile platform provides powerful features that will help create compelling commercial proposals. From managing payments ... Read More about MOGU

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Entry Level Pricing

  • Starts from $94.80
  • Starts from $69 , Billed Yearly

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

MOGU has not given any software demo yet

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do MOGU and Supermetrics Compare on Features?

Total Features

3 Features

4 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare MOGU and Supermetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $94.80
      • $69 , Billed Yearly

      Pricing Plans

      • Not Available
      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      MOGU pricing
      Supermetrics pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🇺🇸 US
      🌐 Global

      MOGU User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      1

      0

      0

      0

      0

      460

      211

      21

      6

      13

      Spotsaas Editor’s POV generated by AI

      What buyers like

      • Streamlines travel business operations
      • User-friendly interface
      • Compelling proposal creation

      Common complaints

      • Limited to travel businesses
      • May lack advanced reporting
      • Requires internet access

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Pros and Cons

      • Offers a comprehensive suite of travel management tools.

      • User-friendly design enhances usability for all levels.

      • Focuses primarily on travel businesses.

      • May not integrate with all existing systems.

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used MOGU or Supermetrics? Tell buyers what actually differs.

      List of Customers

      Customers

      CSD

      CSD

      NAU-MAI

      NAU-MAI

      Delfos

      Delfos

      No Customers information available.

      Media and Screenshots

      Screenshots

      No screenshots available.

      Supermetrics API screenshot

      8 Screenshots

      Videos

      No videos available.

      video-0

      5 Videos

      Top Alternatives to MOGU and Supermetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, MOGU or Supermetrics?
      Supermetrics edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do MOGU and Supermetrics offer a free trial?
      Supermetrics offers a free trial. MOGU does not.
      What is the starting price of MOGU vs Supermetrics?
      MOGU starts at $94.80 /Month. Supermetrics starts at $69 /User/Month.
      What are the top alternatives to MOGU?
      Top alternatives to MOGU include TraviYo, AgencyAuto, ClientBase, WeTravel, TravelWorks.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.