Mixpanel vs CleverTap Comparison
Mixpanel
Starting at $25 /Month
- Freelancers
- Large Enterprises
Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering…
CleverTap
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…
CleverTap leads on user satisfaction with a 4.7-star rating across 260 reviews.
Mixpanel vs CleverTap — at a glance
| Feature | Mixpanel | CleverTap |
|---|---|---|
| Rating | 4.6 / 5 | 4.7 / 5 |
| Reviews | 1,052 | 260 |
| Starting price | $25 /Month | Contact for pricing |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Freelancers, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Web Analytics Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | — | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
Key differences between Mixpanel and CleverTap
- Pricing: Mixpanel starts at $25 /Month. CleverTap pricing is not publicly listed.
- Free trial: CleverTap offers a free trial; Mixpanel does not.
- Target audience: Mixpanel is built for Freelancers and Large Enterprises, while CleverTap targets Large Enterprises and Medium Business.
- User satisfaction: CleverTap scores higher with a 4.7-star average.
- Deployment: Mixpanel supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; CleverTap supports SaaS/Web/Cloud.
Mixpanel vs CleverTap — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Freelancers, Large Enterprises, Medium Business
Large Enterprises, Medium Business, Small Business
Mixpanel typically suits Freelancers and Large Enterprises. CleverTap tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the ... Read More about Mixpanel | CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.2/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 50 to 5,000 employees | 100 to 1,000 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Data-Driven Decision Making: With Mixpanel, your team can make informed decisions based on real-time data. You'll gain insights into user behavior that drive actionable strategies.
- Improved User Engagement: Mixpanel analyzes how users interact with your product to identify trends and optimize features. This increases user satisfaction and retention—goals every manager pursues.
- Audience Segmentation: Not all users are the same. Mixpanel lets you segment your audience, creating personalized experiences for different groups and improving engagement.
- Personalized Customer Engagement: CleverTap lets your marketing team create experiences designed for each user, so communication feels relevant and timely, which drives higher engagement and loyalty.
- Analytics and Insights: CleverTap's advanced analytics capabilities provide actionable insights into user behavior, letting you make data-driven decisions that improve your strategies and overall performance.
- Easy Integration: CleverTap integrates smoothly with platforms you already use. You can unify your marketing efforts quickly without disrupting existing systems.
Best fit
- 50 to 5,000 employees
- Martech, SaaS, Fintech, E-commerce, and Product Management
- Product Managers, Data Analysts, Marketing Managers, and Growth Hackers
- 100 to 1,000 employees
- Martech, Fintech, eCommerce, SaaS, and Retail
- often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts
Reasons buyers look elsewhere
- Users may seek alternatives to Mixpanel due to budget constraints, as some businesses find the pricing structure to be higher than their analytics needs require, prompting a search for more cost-effective solutions.
- The complexity of Mixpanel's interface can be overwhelming for smaller teams or startups, leading them to consider simpler, more user-friendly analytics platforms that offer essential features without the steep learning curve.
- Some organizations might require specific integrations that Mixpanel does not support, making it necessary to explore alternatives that better fit their existing tech stack and operational workflows.
- Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
- Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
- Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.
Software Demo
Demo |  Mixpanel has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Mixpanel and CleverTap Compare on Features?
Total Features | 9 Features | 10 Features |
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Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Mixpanel and CleverTap on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Get help choosing | Get help choosing |
Mixpanel User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 1134 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 296 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  13 Screenshots |  8 Screenshots |
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Videos | No videos available. |  1 Videos |
Top Alternatives to Mixpanel and CleverTap in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Mixpanel or CleverTap?
- CleverTap edges out the other on user ratings (4.7 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Mixpanel and CleverTap offer a free trial?
- CleverTap offers a free trial. Mixpanel does not.
- What is the starting price of Mixpanel vs CleverTap?
- Mixpanel starts at $25 /Month. CleverTap starts at Contact for pricing.
- What are the top alternatives to Mixpanel?
- Top alternatives to Mixpanel include SimilarWeb Pro, MoEngage, Google Analytics, CustomerEngagePro, Visitor Analytics.
- What are the top alternatives to CleverTap?
- Top alternatives to CleverTap include WebEngage, MoEngage, Mixpanel, Adjust, Amplitude.