Metricool vs Iconosquare vs TrueSocialMetrics Comparison
Metricool
Starting at $12 /Month
- Individuals
- Freelancers / Consultants
The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summari…
Iconosquare
Starting at $49 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
The Iconosquare software allows you to easily and effectively manage your social media accounts as well as your client websites. The software was designed to help you increase engagement, manage both personal and busines…
TrueSocialMetrics
Starting at $90 /Month
- Free Trial
- Large Enterprises
- Medium Business
TrueSocialMetrics allows you to measure the social media impact of your marketing campaigns easily and accurately. Using the free TIWID Analytics Plugin for Google Analytics and SOCIALTRACKER this plugin creates a powerf…
Metricool leads on user satisfaction with a 4.6-star rating across 5 reviews.
Metricool vs Iconosquare vs TrueSocialMetrics — at a glance
| Feature | Metricool | Iconosquare | TrueSocialMetrics |
|---|---|---|---|
| Rating | 4.6 / 5 | 4.5 / 5 | 3.0 / 5 |
| Reviews | 5 | 151 | 2 |
| Starting price | $12 /Month | $49 /Month | $90 /Month |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Medium Business | Individuals, Freelancers / Consultants, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Social Media Analytics Tools | Social Media Analytics Tools | Social Media Analytics Tools |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | Available | — | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Online |
| Certifications | GDPR | GDPR | — |
| Data residency | Global | Global | US |
Key differences between Metricool and Iconosquare
- Pricing: Metricool starts at $12 /Month, while Iconosquare starts at $49 /Month.
- Free trial: Iconosquare offers a free trial; Metricool does not.
- User satisfaction: Metricool scores higher with a 4.6-star average.
- Deployment: Metricool supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Iconosquare supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Metricool vs Iconosquare vs TrueSocialMetrics — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Social Media Analytics Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for real-time social media tracking with simple, visual performance summaries.
- You need live monitoring of social media activity while managing posts.
- You want an easy-to-use tool combining competitor comparison and performance metrics.
- Your team is small to mid-sized and prefers a streamlined setup with low complexity.
- You require advanced, enterprise-grade analytics beyond basic summaries.
- Your company needs deep integrations with multiple complex enterprise systems.
Best for small to medium businesses managing social media and client websites efficiently.
- You need simple, streamlined management of multiple social media accounts.
- You want effective post scheduling to boost social media engagement.
- You are a freelancer or small team managing both personal and business media.
- You require advanced multi-channel marketing automation and enterprise-grade integrations.
- You need deep, advanced analytics and customizable reporting features.
Best for measuring social media ROI through Google Analytics integration.
- You need to analyze marketing campaign performance with simple setup.
- Your team prioritizes tracking social media impact over time.
- You want a focused tool for social media ROI measurement, not full management.
- You require a comprehensive all-in-one social media management platform.
- Your company lacks active social media marketing campaigns.
Metricool: Best for real-time social media tracking with simple, visual performance summaries. Iconosquare: Best for small to medium businesses managing social media and client websites efficiently.
Description | The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides ... Read More about Metricool | The Iconosquare software allows you to easily and effectively manage your social media accounts as well as your client websites. The software was designed to help you increase engagement, ... Read More about Iconosquare | TrueSocialMetrics allows you to measure the social media impact of your marketing campaigns easily and accurately. Using the free TIWID Analytics Plugin for Google Analytics and ... Read More about TrueSocialMetrics |
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Best Company Size | 1-50 employees51-500 employees | 1-50 employees51-500 employees | Small BusinessMedium Business |
Get pricing help | Get pricing help | Get pricing help |
Software Demo
Demo |
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Compare Metricool, Iconosquare and TrueSocialMetrics on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No | ✗ No |
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GDPR | ✓ Yes | ✓ Yes | — |
Data Encryption | — | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global | 🇺🇸 US |
Metricool vs Iconosquare User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity. What buyers like
Common complaints
| Buyer sentiment Users generally express positive sentiment about Iconosquare's ease of use and scheduling features, with some concerns about pricing clarity and advanced functionality. What buyers like
Common complaints
| Buyer sentiment Limited user feedback with mixed ratings, indicating moderate satisfaction but insufficient data for strong conclusions. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Nike  Canon  Adidas | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  3 Screenshots |  7 Screenshots | No screenshots available. |
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Videos |  3 Videos |  3 Videos |  2 Videos |
Alternatives
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Related Blogs and Articles for Social Media Analytics Tools
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Metricool or Iconosquare?
- Metricool edges out the other on user ratings (4.6 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Metricool and Iconosquare offer a free trial?
- Iconosquare offers a free trial. Metricool does not.
- What is the starting price of Metricool vs Iconosquare?
- Metricool starts at $12 /Month. Iconosquare starts at $49 /Month.
- What are the top alternatives to Metricool?
- Top alternatives to Metricool include Social Opinion, TrueSocialMetrics, Sprout Social, AgoraPulse, SocialPilot.
- What are the top alternatives to Iconosquare?
- Top alternatives to Iconosquare include Social Opinion, SMhack, Sprout Social, Planable, SocialStats.