Matomo vs Countly Comparison
Matomo
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best…
Countly
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effec…
Matomo leads on user satisfaction with a 4.2-star rating across 88 reviews.
Matomo vs Countly — at a glance
| Feature | Matomo | Countly |
|---|---|---|
| Rating | 4.2 / 5 | 4.0 / 5 |
| Reviews | 88 | 22 |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Web Analytics Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available |
| Support modes | Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | GDPR | SOC 2, GDPR |
| Data residency | — | Global |
Key differences between Matomo and Countly
- Free trial: Countly offers a free trial; Matomo does not.
- User satisfaction: Matomo scores higher with a 4.2-star average.
- Deployment: Matomo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Countly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Matomo vs Countly — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for organizations needing full control over web analytics data privacy.
- You require self-hosted analytics to maintain complete data ownership and privacy.
- Your team includes digital marketing managers or SEO specialists needing customizable reports.
- You want a flexible, open-source platform with strong consent-based session tracking.
- You lack technical resources to manage and maintain self-hosted software.
- You need extensive third-party integrations beyond Matomo's limited marketplace offerings.
Open-source mobile analytics platform ideal for real-time app insights and customization.
- You need real-time analytics to drive quick data-driven decisions in mobile apps.
- Your team requires deep customization via open-source client and server code access.
- You want an integrated platform combining analytics, operational, reporting, and development tools.
- Your organization relies heavily on Android platform support and extensive documentation.
- You are a small team or startup needing lightweight analytics with low server resource use.
Matomo: Best for organizations needing full control over web analytics data privacy. Countly: Open-source mobile analytics platform ideal for real-time app insights and customization.
Description | Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, ... Read More about Matomo | Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to ... Read More about Countly |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.5/10 | 8.9/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 50-500 employeesMedium Business | 50-500 employeesMedium to Large Enterprises |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Data Ownership: With Matomo, you control your data completely. Unlike other analytics platforms, you can host the software on your own servers, keeping sensitive information secure and private.
- User-Friendly Interface: Managers and team members alike will appreciate Matomo’s intuitive dashboard. It simplifies complex data sets, allowing you to quickly access actionable insights without a steep learning curve.
- Customizable Reporting: You can tailor reports to meet specific business needs. Whether you're tracking website performance or user engagement, Matomo offers flexible reporting options that help you focus on what matters most to your organization.
- Comprehensive Analytics: Countly offers a reliable suite of analytics tools that let managers track user behavior across web and mobile platforms. You'll gain useful insights into customer engagement, allowing you to make data-driven decisions.
- Real-Time Data: With Countly, you can access real-time data that keeps your team informed and responsive. This feature lets administrators respond quickly to trends and issues, improving your ability to optimize user experiences.
- User Segmentation: The platform’s advanced user segmentation capabilities allow you to tailor marketing strategies effectively. By understanding different user groups, you can create personalized campaigns that resonate with your audience, driving higher conversion rates.
Best fit
- 50-500 employees.
- Martech, SaaS, E-commerce, Digital Marketing, Consulting.
- Digital Marketing Managers, Web Analysts, Product Managers, Data Analysts, SEO Specialists.
- 50 to 500 employees
- Martech, SaaS, Fintech, eCommerce, and Mobile App Development
- Product Managers, Data Analysts, Marketing Managers, and Mobile App Developers
Reasons buyers look elsewhere
- Dashboard navigation requires learning curve — teams switching from Google Analytics or Mixpanel often cite simpler interfaces
- Advanced charting limited — organizations needing custom pivot tables or real-time data visualization typically add Tableau or Looker
- Self-hosted deployment requires IT resources — companies preferring managed cloud analytics choose Amplitude or Heap instead
- Users may seek alternatives to Countly due to its pricing structure, especially for small businesses or startups that require cost-effective analytics solutions without compromising on essential features and functionality.
- Some organizations might find Countly's user interface less intuitive, prompting them to explore platforms with a more user-friendly design that enhances the overall analytics experience for team members.
- Data privacy concerns could lead users to consider alternatives that offer enhanced security features or comply more rigorously with specific regulatory standards relevant to their industry or region.
Software Demo
Demo |
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How do Matomo and Countly Compare on Features?
Total Features | 10 Features | 21 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Matomo and Countly on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | — | 🌐 Global |
Matomo User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Matomo's data ownership, privacy features, and user-friendly interface, tempered by concerns over complexity and limited integrations. What buyers like
Common complaints
| Buyer sentiment Users appreciate Countly’s comprehensive real-time analytics and open-source transparency but note limitations in free features and Android support. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  8 Screenshots |  7 Screenshots |
|---|---|---|
Videos |  3 Videos |  4 Videos |
Top Alternatives to Matomo and Countly in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Matomo or Countly?
- Matomo edges out the other on user ratings (4.2 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Matomo and Countly offer a free trial?
- Countly offers a free trial. Matomo does not.
- What is the starting price of Matomo vs Countly?
- Matomo starts at Contact for pricing. Countly starts at Contact for pricing.
- What are the top alternatives to Matomo?
- Top alternatives to Matomo include SimilarWeb Pro, Google Analytics, Mixpanel, Piwik PRO, umami.
- What are the top alternatives to Countly?
- Top alternatives to Countly include PushAlert, Push.World, Adrack Web Push, Notificare, Adrenalead.