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Mailjet vs Salesforce Email Studio vs Moosend vs SMTP Comparison

Last updated:

Mailjet

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Mailjet is an email marketing and transactional email platform suited for developers and marketing teams that need to send campaigns through their own SMTP infrastructure or via Mailjet's built-in delivery servers. It su…

Salesforce Email Studio

4.2(187 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Salesforce Email Studio makes it easy for you to create, send and measure engagement with personalized, targeted emails. With drag-and-drop design, simple editing commands, and links to your CRM to access lists of contac…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

SMTP

4.3(11 reviews)

Starting at Contact for pricing

  • Individuals
  • Freelancers / Consultants

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…

Salesforce Email Studio leads on user satisfaction with a 4.2-star rating across 187 reviews.

Mailjet vs Salesforce Email Studio vs Moosend vs SMTP — at a glance

FeatureMailjetSalesforce Email StudioMoosendSMTP
Rating—4.2 / 54.3 / 54.3 / 5
Reviews—18741611
Starting priceContact for pricingContact for pricingContact for pricingContact for pricing
Free trial Yes Yes No No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Large Enterprises
CategoryEmail Marketing SoftwareEmail Marketing SoftwareEmail Marketing SoftwareTransactional Email Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001GDPR—
Data residencyGlobalGlobalUSUS

Key differences between Mailjet and Salesforce Email Studio

  • Deployment: Mailjet supports SaaS/Web/Cloud; Salesforce Email Studio supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Mailjet vs Salesforce Email Studio vs Moosend vs SMTP — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Mailjet
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Mailjet, Salesforce Email Studio, Moosend vs SMTP: Biggest differences

Start here before you go deeper into features.

Mailjet

Best for SMBs needing simple, quick email marketing and transactional emails.

Choose if
  • You want an easy-to-use platform for fast email campaign creation.
  • You need to send emails via your own SMTP server or built-in servers.
  • Your team is small and requires straightforward marketing automation without complexity.
Consider alternatives if
  • Your company requires advanced segmentation and deep personalization capabilities.
  • You need detailed pricing transparency and enterprise-level analytics or integrations.

Salesforce Email Studio

Best for enterprise teams needing advanced, CRM-integrated email marketing automation.

Choose if
  • You require deep Salesforce CRM integration for personalized email campaigns.
  • Your team needs sophisticated automation and AI-driven customer journey management.
  • Your organization has 50+ employees and can invest in a high-complexity, high-cost tool.
Consider alternatives if
  • You are a small business with a limited budget and need a cost-effective solution.
  • Your team prefers a simple, intuitive email marketing tool with minimal setup.

Moosend

Best for

Large Enterprises, Medium Business, Small Business

SMTP

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Mailjet: Best for SMBs needing simple, quick email marketing and transactional emails. Salesforce Email Studio: Best for enterprise teams needing advanced, CRM-integrated email marketing automation.

Description

Mailjet is an email marketing and transactional email platform suited for developers and marketing teams that need to send campaigns through their own SMTP infrastructure or via Mailjet's ... Read More about Mailjet

Salesforce Email Studio makes it easy for you to create, send and measure engagement with personalized, targeted emails. With drag-and-drop design, simple editing commands, and links to ... Read More about Salesforce Email Studio

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP

Free Trial Availability

  • Free Trial available
  • No free trial
  • No free trial

SpotScore

What's this? ↗

8.9/10

8.9/10

8.8/10

7.2/10

User Ratings

Based on verified Spotsaas reviews

4.18

(187)

4.32

(11)

Best Company Size

1-50 employees51-500 employees
51-500 employees500+ employees
1 to 500 employees
50 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Moosend

  • Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
  • Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

SMTP

  • Reliable Email Delivery: With SMTP, your emails reach their intended recipients consistently. Businesses benefit from reduced bounce rates and improved communication efficiency.
  • Scalability: Whether you're sending a few emails or millions, SMTP scales easily to meet your growing needs. This flexibility helps companies expand their outreach without hitting technical limits.
  • Security Features: SMTP protocols improve the security of your email communications. Use its built-in encryption methods to protect sensitive information and build stakeholder trust.
Best fit

Best fit

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists

SMTP

  • 50 to 500 employees
  • Martech, Fintech, SaaS, E-commerce, and Digital Marketing
  • Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers
Watchouts

Reasons buyers look elsewhere

Moosend

  • Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
  • Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
  • Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams

SMTP

  • Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
  • Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
  • The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.

Software Demo

Demo

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

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How do Mailjet, Salesforce Email Studio, Moosend and SMTP Compare on Features?

Total Features

23 Features

22 Features

22 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Mailjet, Salesforce Email Studio, Moosend and SMTP on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Mailjet pricing

          Pricing information not available

          Moosend pricingSMTP pricing

          Mailjet, Salesforce Email Studio, Moosend vs SMTP: Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Mailjet, Salesforce Email Studio, Moosend vs SMTP Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✓ Yes

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes
          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global

          Mailjet vs Salesforce Email Studio vs Moosend User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          4.3

          (based on 416 reviews)

          Rating Distribution

          No reviews available for this product

          94

          83

          17

          8

          8

          0

          0

          0

          0

          0

          7

          3

          0

          0

          1

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Users appreciate Mailjet's ease of use and flexibility but note limitations in advanced features and pricing clarity.

          What buyers like

          • Ease of use
          • Flexibility in email sending options
          • Quick campaign setup

          Common complaints

          • Limited advanced features
          • Pricing transparency

          Buyer sentiment

          Overall positive sentiment highlights powerful automation and integration, tempered by concerns over cost, complexity, and occasional performance issues.

          What buyers like

          • Automation capabilities
          • Personalization and AI features
          • Integration with Salesforce ecosystem

          Common complaints

          • High pricing
          • Steep learning curve and UI complexity

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Strong feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Buyer sentiment

          Buyer sentiment is positive across 11 reviews, with strong overall satisfaction.

          What buyers like

          • Reliable service with good deliverability and tracking, ensuring email marketing success.
          • Fast and helpful customer service that resolves issues and improves results promptly.
          • Easy to use and set up, providing analytics for list management.

          Common complaints

          • Long wait times for overseas customer support.
          • Pricing may be less competitive compared to other options in the market.
          • Some challenges with integration and setup for newcomers.

          Pros and Cons

          • Easy to use interface suitable for all user levels

          • Ability to send emails via any SMTP server or built-in servers

          • Quick creation of smart mailings with minimal clicks

          • Limited advanced features for complex marketing needs

          • Lack of detailed pricing information upfront

          • Extensive automation capabilities for email and marketing campaigns

          • Advanced personalization features including Journey Builder and AI-powered analytics

          • Seamless integration with Salesforce ecosystem and third-party systems

          • High pricing making it less accessible for small and mid-sized businesses

          • Steep learning curve and overwhelming interface for beginners

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          • Reliable service with good deliverability and tracking, ensuring email marketing success.

          • Fast and helpful customer service that resolves issues and improves results promptly.

          • Easy to use and set up, providing analytics for list management.

          • Long wait times for overseas customer support.

          • Pricing may be less competitive compared to other options in the market.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Mailjet, Salesforce Email Studio, Moosend, or SMTP? Tell buyers what actually differs.

          Media and Screenshots

          Screenshots

          Mailjet : screenshot

          6 Screenshots

          No screenshots available.

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

          Alternatives to Mailjet, Salesforce Email Studio, Moosend, SMTP

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          Related Blogs and Articles for Email Marketing Software

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Mailjet or Salesforce Email Studio?
          Salesforce Email Studio edges out the other on user ratings (4.2 vs -1.0). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
          Do Mailjet and Salesforce Email Studio offer a free trial?
          Yes, both Mailjet and Salesforce Email Studio offer a free trial.
          What is the starting price of Mailjet vs Salesforce Email Studio?
          Mailjet starts at Contact for pricing. Salesforce Email Studio starts at Contact for pricing.
          What are the top alternatives to Mailjet?
          Top alternatives to Mailjet include Moosend, SMTP, EmailOctopus, Pinpointe, Mailigen.
          What are the top alternatives to Salesforce Email Studio?
          Top alternatives to Salesforce Email Studio include Moosend, SMTP, EmailOctopus, Vero, Mailify.