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Listrak vs CleverTap Comparison

Last updated:

Listrak

4.4(223 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Listrak is marketing automation software offering email, newsletter, social media and direct mail capabilities for mid-market companies. The system allows companies to target market segments by geography, product or serv…

CleverTap

4.5(229 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…

CleverTap leads on user satisfaction with a 4.5-star rating across 229 reviews.

Listrak vs CleverTap — at a glance

FeatureListrakCleverTap
Rating4.4 / 54.5 / 5
Reviews223229
Starting priceContact for pricingContact for pricing
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareMobile Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modes24/7 (Live rep)24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPR
Data residencyUS

Key differences between Listrak and CleverTap

  • Free trial: CleverTap offers a free trial; Listrak does not.
  • User satisfaction: CleverTap scores higher with a 4.5-star average.
  • Deployment: Listrak supports SaaS/Web/Cloud; CleverTap supports SaaS/Web/Cloud.

Listrak vs CleverTap — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Listrak - Marketing Automation Software
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Talk to an expert
CleverTap - Mobile Analytics Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Listrak

Best for mid-market ecommerce teams needing advanced email and multi-channel automation.

Choose if
  • You require powerful segmentation and personalization for targeted email campaigns.
  • Your team values hands-on, strategic customer support and onboarding assistance.
  • You want an intuitive drag-and-drop campaign builder without coding skills.
Consider alternatives if
  • You need advanced SMS marketing features and granular SMS segmentation.
  • Your marketing team demands highly customizable, export-friendly reporting and data visualization.

CleverTap

Best for

Large Enterprises, Medium Business, Small Business

Listrak typically suits Large Enterprises and Medium Business. CleverTap tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Listrak is marketing automation software offering email, newsletter, social media and direct mail capabilities for mid-market companies. The system allows companies to target market ... Read More about Listrak

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.9/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

51-500 employees501-2000 employees
100 to 1,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Listrak

No key benefits available yet.

CleverTap

  • Personalized Customer Engagement: CleverTap empowers your marketing team to create tailored experiences for each user, ensuring that communication feels relevant and timely, which drives higher engagement and loyalty.
  • Robust Analytics and Insights: With its advanced analytics capabilities, CleverTap provides actionable insights into user behavior, enabling you to make data-driven decisions that enhance your strategies and improve overall performance.
  • Seamless Integration: I’ve seen how effortlessly CleverTap integrates with various platforms you may already be using. This means you can quickly unify your marketing efforts without the hassle of overhauling existing systems.
Best fit

Best fit

Listrak

No best-fit guidance available yet.

CleverTap

  • 100 to 1,000 employees
  • Martech, Fintech, eCommerce, SaaS, and Retail
  • often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts
Watchouts

Reasons buyers look elsewhere

Listrak

No alternatives guidance available yet.

CleverTap

  • Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
  • Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
  • Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.

Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Listrak and CleverTap Compare on Features?

Total Features

9 Features

10 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Listrak and CleverTap on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Pricing information not available

      CleverTap pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No

      GDPR

      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US

      Listrak User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      189

      57

      2

      2

      0

      256

      38

      2

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyers generally appreciate Listrak's powerful automation and excellent customer support but note challenges with the UI and SMS limitations.

      What buyers like

      • Customer support
      • Ease of use
      • Automation and personalization

      Common complaints

      • User interface complexity
      • Limited SMS features

      Buyer sentiment

      Buyer sentiment is very strong across 296 reviews, with consistently positive feedback.

      What buyers like

      • User-friendly platform for setting up campaigns, with intuitive analytics and reports.
      • Effective use of AI for personalized and targeted communication, including push notifications and email marketing.
      • Empowering user-centric product management with a comprehensive analytics interface.

      Common complaints

      • Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.
      • The richness of features and customizations can be overwhelming for newcomers without proper support.

      Pros and Cons

      • Exceptional customer support with strategic, hands-on account management

      • Intuitive drag-and-drop campaign composer requiring no coding expertise

      • Advanced automation, segmentation, and personalization capabilities

      • User interface can be unintuitive with a steep learning curve for new users

      • Limited SMS marketing functionality compared to email tools

      • User-friendly platform for setting up campaigns, with intuitive analytics and reports.

      • Effective use of AI for personalized and targeted communication, including push notifications and email marketing.

      • Empowering user-centric product management with a comprehensive analytics interface.

      • Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

      • The richness of features and customizations can be overwhelming for newcomers without proper support.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Rawlings

      Rawlings

      Elemis

      Elemis

      Ooscar

      Ooscar

      No Customers information available.

      Media and Screenshots

      Screenshots

      No screenshots available.

      screenshots

      8 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      1 Videos

      Top Alternatives to Listrak and CleverTap in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Listrak or CleverTap?
      CleverTap edges out the other on user ratings (4.5 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Listrak and CleverTap offer a free trial?
      CleverTap offers a free trial. Listrak does not.
      What is the starting price of Listrak vs CleverTap?
      Listrak starts at Contact for pricing. CleverTap starts at Contact for pricing.
      What are the top alternatives to Listrak?
      Top alternatives to Listrak include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
      What are the top alternatives to CleverTap?
      Top alternatives to CleverTap include WebEngage, MoEngage, Mixpanel, Adjust, Amplitude.

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