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LeadSquared Marketing Automation vs LeadSquared CRM vs Bigin by Zoho CRM Comparison

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LeadSquared Marketing Automation

4.7(60 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It combines lead scoring, landing page cr…

View PricingRead Reviews

LeadSquared CRM

4.8(126 reviews)

Starting at $25 /User/Month

  • Free Trial
  • Individuals
  • Large Enterprises

LeadSquared is a CRM built for sales teams at mid-market companies and enterprises in education, healthcare, and financial services that manage high lead volumes. It centralizes lead capture, pipeline tracking, and follo…

View PricingRead Reviews

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View PricingRead Reviews

LeadSquared CRM leads on user satisfaction with a 4.8-star rating across 126 reviews.

LeadSquared Marketing Automation vs LeadSquared CRM vs Bigin by Zoho CRM — at a glance

FeatureLeadSquared Marketing AutomationLeadSquared CRMBigin by Zoho CRM
Rating4.7 / 54.8 / 54.6 / 5
Reviews60126243
Starting priceContact for pricing$25 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Large Enterprises, Medium BusinessSmall Business
CategoryMarketing Automation SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2SOC 2—
Data residencyGlobalUSGlobal

Key differences between LeadSquared Marketing Automation and LeadSquared CRM

  • Pricing: LeadSquared CRM starts at $25 /User/Month. LeadSquared Marketing Automation pricing is not publicly listed.
  • Target audience: LeadSquared Marketing Automation is built for Large Enterprises and Medium Business, while LeadSquared CRM targets Individuals and Large Enterprises.
  • User satisfaction: LeadSquared CRM scores higher with a 4.8-star average.
  • Deployment: LeadSquared Marketing Automation supports SaaS/Web/Cloud; LeadSquared CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare LeadSquared Marketing Automation vs LeadSquared CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

(60)
Talk to an expert
Talk to an expert
LeadSquared CRM - CRM Software

LeadSquared CRM

(138)
Talk to an expert
Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

LeadSquared Marketing Automation

Best for

Large Enterprises, Medium Business, Small Business

LeadSquared CRM

Best for

Individuals, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

LeadSquared Marketing Automation typically suits Large Enterprises and Medium Business. LeadSquared CRM tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It ... Read More about LeadSquared Marketing Automation

LeadSquared is a CRM built for sales teams at mid-market companies and enterprises in education, healthcare, and financial services that manage high lead volumes. It centralizes lead ... Read More about LeadSquared CRM

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Not Available
  • Starts from $25
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available
  • Free Trial available

SpotScore

What's this? ↗

8.4/10

8.4/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.67

(60)

4.77

(126)

4.6

(243)
Get pricing help
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Software Demo

Demo

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How do LeadSquared Marketing Automation, LeadSquared CRM and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

9 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote
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Compare LeadSquared Marketing Automation, LeadSquared CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $25
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available

        • Free

          Get Started

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          Get Started

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          Get Started

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        LeadSquared Marketing Automation pricing
        LeadSquared CRM pricing
        		Bigin by Zoho CRM pricing
        View detailed pricing
        View detailed pricing
        View detailed pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing
        Visit Website

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        Data Residency

        🌐 Global
        🇺🇸 US

        LeadSquared Marketing Automation vs LeadSquared CRM User Reviews & Rating Comparison

        User Ratings

        4.67

        (based on 60 reviews)

        4.77

        (based on 126 reviews)

        4.6

        (based on 243 reviews)

        Rating Distribution

        46

        13

        1

        0

        0

        120

        17

        1

        0

        0

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 60 reviews, with consistently positive feedback.

        What buyers like

        • Interface is accessible for beginners and non-technical users.
        • Lead tracking includes lifecycle segmentation, advanced filtering, and smart views.
        • Integrates with platforms like Zapier and offers customizable lead capture forms.

        Common complaints

        • The system can be overwhelming for new users due to numerous features and functionalities.
        • Reporting and analytics capabilities require improvement; more customization and detailed insights are needed.
        • Occasional delays when updating data in bulk or reflecting lead changes in real-time.

        Buyer sentiment

        Buyer sentiment is very strong across 138 reviews, with consistently positive feedback.

        What buyers like

        • Mobile app provides access to leads and customer data from anywhere.
        • Interface and layout reduce training time and make navigation accessible at all technical levels.
        • Custom filters, tabs, and a dynamic dashboard improve lead tracking and organization.

        Common complaints

        • Broad feature set can overwhelm new users without adequate onboarding or support.
        • Limited customization options may make it difficult to tailor the system to specific organizational needs.
        • Some reported feature redundancy creates inefficiencies in workflows.

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Combines multiple marketing functions into one platform.

        • Strong lead management capabilities enhance sales processes.

        • May require time to fully utilize all features.

        • Pricing can escalate with additional features.

        • LeadSquared's intuitive dashboard makes it easy to navigate and manage leads effectively.

        • The visual reporting tools provide valuable insights into sales performance.

        • Its follow-up automation helps ensure no leads are neglected.

        • Integration options may be limited compared to competitors.

        • Pricing can be a concern for smaller businesses.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Read reviews
        Read reviews
        Read reviews

        Used LeadSquared Marketing Automation, LeadSquared CRM, or Bigin by Zoho CRM? Tell buyers what actually differs.

        Review LeadSquared Marketing AutomationReview LeadSquared CRMReview Bigin by Zoho CRM

        List of Customers

        Customers

        BYJU'S

        BYJU'S

        practo

        practo

        NIIT

        NIIT

        Byjus

        Byjus

        Acko

        Acko

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Email campaign report

        1 Screenshots

        Location History

        4 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        4 Videos

        Alternatives

        Alternatives

        Outgrow
        Outgrow

        4.86

        ActiveCampaign - Marketing Automation Software
        ActiveCampaign

        4.66

        CleverTap - Mobile Analytics Software
        CleverTap

        4.74

        Bigin by Zoho CRM - CRM Software
        Bigin by Zoho CRM

        4.6

        LeadSquared Marketing Automation - Marketing Automation Software
        LeadSquared Marketing Automation

        4.67

        ClickUp - Collaboration Software
        ClickUp

        4.87

        ClickUp - Collaboration Software
        ClickUp

        4.87

        Zoho CRM - CRM Software
        Zoho CRM

        4.14

        Freshsales - CRM Software
        Freshsales

        4.69

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, LeadSquared Marketing Automation or LeadSquared CRM?
        LeadSquared CRM edges out the other on user ratings (4.8 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do LeadSquared Marketing Automation and LeadSquared CRM offer a free trial?
        Yes, both LeadSquared Marketing Automation and LeadSquared CRM offer a free trial.
        What is the starting price of LeadSquared Marketing Automation vs LeadSquared CRM?
        LeadSquared Marketing Automation starts at Contact for pricing. LeadSquared CRM starts at $25 /User/Month.
        What are the top alternatives to LeadSquared Marketing Automation?
        Top alternatives to LeadSquared Marketing Automation include Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead.
        What are the top alternatives to LeadSquared CRM?
        Top alternatives to LeadSquared CRM include Bigin by Zoho CRM, LeadSquared Marketing Automation, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).