KeepTruckin vs Uboro vs RTA Fleet Management vs Motive Comparison
KeepTruckin
Starting at Contact for pricing
- Large Enterprises
- Medium Business
KeepTruckin is a web-based fleet management application that helps business owners maximize their transport efficiencies. With KeepTruckin, get the tools and data to streamline operations, accelerate growth and improve p…
Uboro
Starting at $0.10 /Day
- Free Trial
- Freelancers / Consultants
- Medium Business
Uboro is a very simple yet powerful fleet management software. It enables you to track your vehicles and manage drivers with ease. Ubboro can even automatically add stop times to the driver's timesheet based on GPS data.…
RTA Fleet Management
Starting at $144 /Month
- Free Trial
- Large Enterprises
- Medium Business
RTA Fleet Management is an efficient vehicle management software that optimizes business' vehicles. This easy-to-use application will help to increase efficiency, maximise business profits, and reduce the costs of operat…
Motive
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including construction, agriculture, truck…
KeepTruckin leads on user satisfaction with a 4.5-star rating across 854 reviews.
KeepTruckin vs Uboro vs RTA Fleet Management vs Motive — at a glance
| Feature | KeepTruckin | Uboro | RTA Fleet Management | Motive |
|---|---|---|---|---|
| Rating | 4.5 / 5 | — | 3.7 / 5 | — |
| Reviews | 854 | — | 39 | — |
| Starting price | Contact for pricing | $0.10 /Day | $144 /Month | Contact for pricing |
| Free trial | No | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Fleet Management Software | Fleet Management Software | Fleet Management Software | Fleet Management Software |
| Integrations | — | — | — | 6+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Online | 24/7 (Live rep), Online | Business Hours, Online | Online |
| Certifications | SOC 2, GDPR | — | — | SOC 2 |
| Data residency | US | US | US | US |
Key differences between KeepTruckin and Uboro
- Pricing: Uboro starts at $0.10 /Day. KeepTruckin pricing is not publicly listed.
- Free trial: Uboro offers a free trial; KeepTruckin does not.
- Target audience: KeepTruckin is built for Large Enterprises and Medium Business, while Uboro targets Freelancers / Consultants and Medium Business.
- Deployment: KeepTruckin supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Uboro supports SaaS/Web/Cloud, Mobile - Android.
Compare KeepTruckin vs Uboro vs RTA Fleet Management vs Motive — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Fleet Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
KeepTruckinMigrated to Motive Compare Motive Compare Motive | Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for fleet managers needing real-time tracking and AI-driven safety tools.
- You require integrated dispatch, job management, and insurance quote features in one platform.
- Your team values real-time tracking and route optimization to boost operational efficiency.
- You want AI coaching tools to enhance driver safety and compliance monitoring.
- Your drivers need a fully featured, easy-to-navigate mobile app for daily operations.
- Your fleet operates primarily in remote areas with poor or unreliable cellular coverage.
Best for simple, real-time GPS fleet tracking and automated driver timesheets.
- You need easy-to-use, real-time vehicle location tracking accessible anywhere.
- You want automatic driver timesheet updates based on GPS stop times.
- Your team prefers a simple, low-complexity setup with minimal training.
- You require integrated fuel tracking and maintenance scheduling features.
- You need advanced analytics and detailed reporting capabilities.
Best for medium-sized fleets needing cost-focused, easy-to-use vehicle management.
- You manage a government, transit, or waste management fleet with 100-1000 employees.
- You want detailed cost center and progress reporting to optimize operational expenses.
- You need mobile access for real-time fleet tracking and field inspections.
- You operate a large enterprise fleet requiring advanced AI and predictive maintenance.
- You need deep customization and scalability for highly complex fleet operations.
Large Enterprises, Medium Business, Small Business
KeepTruckin: Best for fleet managers needing real-time tracking and AI-driven safety tools. Uboro: Best for simple, real-time GPS fleet tracking and automated driver timesheets.
Description | KeepTruckin is a web-based fleet management application that helps business owners maximize their transport efficiencies. With KeepTruckin, get the tools and data to streamline operations, ... Read More about KeepTruckin | Uboro is a very simple yet powerful fleet management software. It enables you to track your vehicles and manage drivers with ease. Ubboro can even automatically add stop times to the ... Read More about Uboro | RTA Fleet Management is an efficient vehicle management software that optimizes business' vehicles. This easy-to-use application will help to increase efficiency, maximise business profits, ... Read More about RTA Fleet Management | Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including ... Read More about Motive |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 8.8/10 | 8.8/10 | 8.1/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | Small BusinessLarge Enterprises | 10-50 employees51-500 employees | 100-1000 employeesMedium business | 50–1,000+ employees |
Get pricing help | Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
- Real-Time GPS Tracking: Uboro offers real-time vehicle tracking, enabling businesses to monitor locations, routes, and fuel consumption, leading to improved operational efficiency and reduced costs.
- Comprehensive Fleet Management: The platform provides tools for maintenance scheduling, driver behavior monitoring, and compliance management, ensuring smooth fleet operations.
- User-Friendly Interface: Uboro boasts an intuitive interface, making it easy for users to navigate and access essential information quickly, enhancing overall user experience.
- Comprehensive Fleet Management: RTA Fleet360™ offers a robust suite of tools for asset tracking, maintenance scheduling, inventory management, and fuel monitoring, streamlining fleet operations.
- Mobile Accessibility: With RTA Mobile and RTA Inspect apps, field technicians and drivers can access real-time data, complete inspections, and manage work orders from their mobile devices.
- Expert Support and Training: RTA provides responsive, North American-based customer support and offers various training options, including on-demand, live virtual, and in-person sessions, ensuring teams are well-equipped to utilize the system effectively.
- Evidence-Rich Reporting & Documentation: Safety and compliance are only as good as your documentation. GoMotiv lets users attach photos, notes, checklist histories, and hazard evidence directly to tasks and reports, creating an audit trail that’s easy to export for compliance, insurance, or internal reviews.
- Customizable Templates & Standardized Workflows: The platform comes with inspection templates and workflow builders that allow organizations to tailor forms, checklists, and procedures to their specific operations. This ensures that work is done correctly every time — whether it’s equipment checks, onboarding tasks, or safety audits.
- Real-Time Visibility & Actionable Alerts: GoMotiv’s dashboards and alert systems give supervisors and safety leaders immediate visibility into safety performance across locations. Alerts for overdue tasks, unresolved hazards, or missed inspections help teams proactively manage risk instead of reacting after the fact.
Best fit
No best-fit guidance available yet.
- 10–500 employees
- Transportation, logistics, field services, construction, utilities, and wholesale.
- Fleet Managers, Operations Coordinators, Logistics Planners, Maintenance Supervisors, and Compliance Officers.
- 100–1000+ employees
- Government, K–12 Education, Higher Education, Passenger Transit, Waste Management, and Food & Beverage.
- Fleet Managers, Maintenance Supervisors, Operations Directors, Procurement Officers, and Compliance Coordinators.
- 50–1,000+ employees
- Construction, Manufacturing, Transportation & Logistics, Field Services, Utilities, Energy, Warehousing
- Safety Manager, Operations Manager, Compliance Manager, Fleet Manager, HSE Manager, Site Supervisor, Operations Director
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Companies requiring advanced route optimization and dispatching features may explore platforms with deeper capabilities.
- Organizations managing international fleets might prefer providers offering global tracking and multi-language support.
- Enterprises with complex reporting needs often turn to alternatives with customizable analytics and dashboard tools.
- Organizations requiring advanced route optimization and dispatching features may explore platforms with deeper capabilities.
- Companies managing international fleets might prefer providers offering global tracking and multi-language support.
- Enterprises with complex reporting needs often turn to alternatives with customizable analytics and dashboard tools.
- GoMotiv’s native integrations are helpful, but users needing wide connectivity to payroll systems, ERP platforms, CRM, IoT sensors, or IoS/Android fleet data may turn to competitors with larger integration ecosystems or open APIs.
- Teams that require deeper analytics, custom dashboards, trend forecasting, or integration with business intelligence tools might choose alternatives that offer built-in reporting or stronger data export capabilities.
- Some users report that GoMotiv’s interface feels less intuitive or dated compared with modern SaaS tools with slicker dashboards and simpler onboarding. Platforms like iAuditor, SafetyCulture, or Rippling Core tend to score higher for ease of adoption.
Software Demo
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How do KeepTruckin, Uboro, RTA Fleet Management and Motive Compare on Features?
Total Features | 11 Features | 11 Features | 12 Features | 19 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare KeepTruckin, Uboro, RTA Fleet Management and Motive on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — | — |
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HIPAA | ✗ No | ✗ No | ✗ No |
GDPR | ✓ Yes | — | — |
Single Sign-On (SSO) | ✓ Yes | — | — |
Multi-Factor Auth (MFA) | ✓ Yes | — | — |
Data Encryption | ✓ Yes | — | — |
Audit Logs | ✓ Yes | — | — |
Data Residency | 🇺🇸 US | 🇺🇸 US | 🇺🇸 US |
KeepTruckin vs Uboro vs RTA Fleet Management User Reviews & Rating Comparison
User Ratings | No reviews available for the product | No reviews available for the product | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights KeepTruckin's real-time tracking, safety features, and customer support, tempered by concerns over mobile app limitations and occasional connectivity issues. What buyers like
Common complaints
| Buyer sentiment Buyers appreciate Uboro’s ease of use and effective real-time tracking but note its limited advanced features and dependency on internet connectivity. What buyers like
Common complaints
| Buyer sentiment Users appreciate the software’s ease of use and robust reporting but note limitations in advanced features and scalability for large fleets. What buyers like
Common complaints
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Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Conner Logistics  REY Logistics  Steel View | No Customers information available. | No Customers information available. |  CARVANA  KIRBY  KLX |
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Media and Screenshots
Screenshots |  5 Screenshots |  11 Screenshots |  2 Screenshots |
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Videos |  2 Videos |  1 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, KeepTruckin or Uboro?
- KeepTruckin edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do KeepTruckin and Uboro offer a free trial?
- Uboro offers a free trial. KeepTruckin does not.
- What is the starting price of KeepTruckin vs Uboro?
- KeepTruckin starts at Contact for pricing. Uboro starts at $0.10 /Day.
- What are the top alternatives to KeepTruckin?
- Top alternatives to KeepTruckin include Motive, Azuga Fleet, Wialon, Fleetio, Fleet Complete.
- What are the top alternatives to Uboro?
- Top alternatives to Uboro include Motive, Azuga Fleet, Fleetio, Rhino Fleet Tracking, Fleet Complete.