Which is better, Hubspot Marketing Hub or Kajabi?

Hubspot Marketing Hub edges out Kajabi based on user ratings across 1,746 reviews. That said, the best pick depends on your workflow — Kajabi may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Hubspot Marketing Hub and Kajabi?

Key differences between Hubspot Marketing Hub and Kajabi include pricing (Hubspot Marketing Hub starts at $18 vs Kajabi at $119); target audience (Hubspot Marketing Hub targets Large Enterprises while Kajabi serves Medium Business). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Hubspot Marketing Hub and Kajabi offer a Free trial?

Yes, both Hubspot Marketing Hub and Kajabi offer a Free Trial.

Who are the typical users of Hubspot Marketing Hub?

Hubspot Marketing Hub is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Kajabi?

Kajabi is designed for Medium Business, Small Business.

What is the starting price of Hubspot Marketing Hub and Kajabi?

Pricing for Hubspot Marketing Hub starts at $18/Month, whereas Kajabi starts at $119/Month.

What are the best alternatives to Hubspot Marketing Hub?

Some top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.

What are the best alternatives to Kajabi?

Some top alternatives to Kajabi include Story Chief, WordPress, Squarespace, ClickFunnels, FlyerFunnel.

Hubspot Marketing Hub vs Kajabi vs Story Chief Comparison

Last updated: May 20, 2026

Hubspot Marketing Hub

4.9(1,746 reviews)

Starting at $18 /Month

Free Trial
Large Enterprises
Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

View Pricing Read Reviews

Kajabi

4.6(1,613 reviews)

Starting at $119 /Month

Free Trial
Medium Business
Small Business

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content inc…

View Pricing Read Reviews

Story Chief

4.5(20 reviews)

Starting at $12 /Month

Free Trial
Large Enterprises
Medium Business

StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing teams within an organization. Stor…

View Pricing Read Reviews

Hubspot Marketing Hub leads on user satisfaction with a 4.9-star rating across 1,746 reviews.

Hubspot Marketing Hub vs Kajabi vs Story Chief — at a glance

Feature	Hubspot Marketing Hub	Kajabi	Story Chief
Rating	4.9 / 5	4.6 / 5	4.5 / 5
Reviews	1,746	1,613	20
Starting price	$18 /Month	$119 /Month	$12 /Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Medium Business, Small Business	Large Enterprises, Medium Business, Small Business
Category	Marketing Automation Software	Content Management Software	Content Management Software
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud
API	Available	—	—
Support modes	Business Hours, Online	Business Hours, Online	Business Hours, Online
Certifications	SOC 2, HIPAA, GDPR, ISO 27001	SOC 2, GDPR	GDPR
Data residency	Global	US	Global

Key differences between Hubspot Marketing Hub and Kajabi

Pricing: Hubspot Marketing Hub starts at $18 /Month, while Kajabi starts at $119 /Month.
Target audience: Hubspot Marketing Hub is built for Large Enterprises and Medium Business, while Kajabi targets Medium Business and Small Business.
User satisfaction: Hubspot Marketing Hub scores higher with a 4.9-star average.
Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Kajabi supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Hubspot Marketing Hub vs Kajabi vs Story Chief — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Hubspot Marketing Hub (1736) Talk to an expert Talk to an expert	Kajabi (1321) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if

You require a unified platform combining marketing, sales, and CRM tools seamlessly.
Your team values an intuitive interface that supports both beginners and advanced users.
You need robust automation workflows with dynamic personalization for inbound and content marketing.

Consider alternatives if

You are a small business with a very limited marketing budget.
You need highly customizable design templates without relying on developer support.

Kajabi

Best all-in-one platform for small businesses selling online courses and memberships.

Choose if

You want a simple, streamlined system to manage websites, courses, and sales funnels in one place.
You are a small to mid-sized business owner or content creator needing easy setup and use.
You value responsive, around-the-clock customer support and comprehensive tutorials for non-technical users.

Consider alternatives if

Your business requires extensive third-party app integrations or advanced customization options.
You need transparent pricing upfront to facilitate straightforward budgeting decisions.

Story Chief

Best for streamlined multi-channel content creation and SEO guidance.

Choose if

You need simple, intuitive content editing with built-in SEO tips.
Your team requires easy distribution across multiple social and publishing channels.
You are a small to medium business focused on content or digital marketing.

Consider alternatives if

Your organization demands extensive template design customization.
You require real-time simultaneous collaboration on content creation.

Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. Kajabi: Best all-in-one platform for small businesses selling online courses and memberships.

Description	The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub	Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales ... Read More about Kajabi	StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing ... Read More about Story Chief
Entry Level Pricing	Starts from $18 , Billed Yearly	Starts from $119 , Billed Yearly	Starts from $12 , Billed Yearly
Free Trial Availability	Get Free Trial	Get Free Trial	Get Free Trial
SpotScore What's this? ↗	8.9/10	9.6/10	9.1/10
User Ratings Based on verified Spotsaas reviews	4.86 (1746)	4.6 (1613)	4.5 (20)
Best Company Size	51-500 employees500+ employees	1-50 employees51-500 employees	Small BusinessMedium Business
	Get pricing help	Get pricing help	Visit website

Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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We tailor recommendations to companies your size.

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How do Hubspot Marketing Hub, Kajabi and Story Chief Compare on Features?

Total Features	9 Features	22 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Hubspot Marketing Hub, Kajabi and Story Chief on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$18 , Billed Yearly	$119 , Billed Yearly	$12 , Billed Yearly
Pricing Plans	Free Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Starts at 1,000 contacts Includes features of Free plan, plus Remove Hubspot Branding from Live chat Forms Email marketing Landing pages Show more + Professional Get Started 2,000 Marketing Contacts Includes features of Starter plan, plus Custom reporting Show more + Browse all pricing plans	Basic Get Started 3 Products 3 Pipelines Unlimited Landing Pages Show more + Growth Get Started 15 Products 15 Pipelines Unlimited Landing Pages Show more + Pro Get Started 100 Products 100 Pipelines Unlimited Landing Pages Show more +	Free Get Started World-class online editor Invite team members & guest writers Get approval from stakeholders Show more + Essential Get Started Unlimited Stories & Social Updates Measure Article Performance Removed StoryChief Branding Show more + Pro Get Started Includes featurtes of Essential plan, plus Smart Content Calendar Editorial Briefing Show more + Browse all pricing plans
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Medium Business Large Enterprises Small Business Freelancers Individuals	Medium Business Large Enterprises Small Business Freelancers Individuals	Medium Business Large Enterprises Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Installed - Windows Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)	Browser Based (Cloud) Installed - Windows Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)	Browser Based (Cloud) Installed - Windows Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Not Available	Not Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✓ Yes	✗ No
GDPR	✓ Yes	✓ Yes
ISO 27001	✓ Yes	✗ No
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	✓ Yes	—
Data Residency	🌐 Global	🇺🇸 US

Hubspot Marketing Hub vs Kajabi User Reviews & Rating Comparison

User Ratings	4.86 (based on 1746 reviews)	4.6 (based on 1613 reviews)	4.5 (based on 20 reviews)
Rating Distribution	1604 118 11 0 3	1110 123 50 22 16	20 1 1 0 0
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like Ease of use All-in-one platform Marketing automation capabilities Common complaints Complexity for new users Cost of advanced features	Buyer sentiment Users generally express high satisfaction with Kajabi’s all-in-one capabilities, ease of use, and customer support, though some desire more advanced features and integrations. What buyers like All-in-one platform Customer support Ease of use Common complaints Limited integrations Feature improvements needed	Buyer sentiment Users generally express high satisfaction with StoryChief’s ease of use, SEO features, and multi-channel distribution, though some desire more customization and collaboration capabilities. What buyers like Ease of use SEO guidance Multi-channel publishing Common complaints Limited template customization Lack of simultaneous collaboration
Pros and Cons	Comprehensive all-in-one platform integrating marketing, sales, and CRM tools Intuitive and user-friendly interface suitable for beginners and advanced users Robust marketing automation features including workflows and dynamic personalization Advanced features may require technical expertise or developer support Platform can feel overwhelming due to the breadth of tools and functionalities	All-in-one platform combining websites, courses, mailing lists, funnels, and coaching tools Excellent and responsive customer support available even at odd hours User-friendly interface with comprehensive tutorials suitable for non-technical users Limited marketplace for additional apps and connectors restricting advanced functionality Certain features need improvement for a smoother user experience	Intuitive editor with collaboration tools SEO guidance and readability analysis Seamless multi-channel content distribution Limited customization options in design and templates Restricted native posting channels (e.g., no Vkontakte or Telegram)
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Trello Reddit SoundCloud	No Customers information available.	No Customers information available.

Media and Screenshots

Screenshots	6 Screenshots	No screenshots available.
Videos	2 Videos	5 Videos

Alternatives

Alternatives	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	Story Chief 4.5 WordPress 4.1 Squarespace 4.5	TalentLMS 4.1 Posted 4.1 Drupal 4

Frequently asked questions

Which is better, Hubspot Marketing Hub or Kajabi?: Hubspot Marketing Hub edges out the other on user ratings (4.9 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Hubspot Marketing Hub and Kajabi offer a free trial?: Yes, both Hubspot Marketing Hub and Kajabi offer a free trial.
What is the starting price of Hubspot Marketing Hub vs Kajabi?: Hubspot Marketing Hub starts at $18 /Month. Kajabi starts at $119 /Month.
What are the top alternatives to Hubspot Marketing Hub?: Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
What are the top alternatives to Kajabi?: Top alternatives to Kajabi include Story Chief, WordPress, Squarespace, ClickFunnels, FlyerFunnel.

Hubspot Marketing Hub vs Kajabi vs Story Chief Comparison

Hubspot Marketing Hub

Kajabi

Story Chief

Hubspot Marketing Hub vs Kajabi vs Story Chief — at a glance

Key differences between Hubspot Marketing Hub and Kajabi

Compare Hubspot Marketing Hub vs Kajabi vs Story Chief — and walk away knowing which one fits.

Hubspot Marketing Hub

Kajabi

Download this Hubspot Marketing Hub vs Kajabi vs Story Chief comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Hubspot Marketing Hub, Kajabi and Story Chief Compare on Features?

Compare Hubspot Marketing Hub, Kajabi and Story Chief on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Hubspot Marketing Hub vs Kajabi User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Content Management Software

Frequently asked questions