HubSpot CRM vs Instapage vs Pagewiz vs Unbounce Comparison

Last updated: May 19, 2026

HubSpot CRM

4.3(3,493 reviews)

Starting at $45 /Month

Free Trial
Individuals
Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

View Pricing Read Reviews

Instapage

4.2(1,191 reviews)

Starting at $199 /Month

Free Trial
Freelancers / Consultants
Large Enterprises

Instapage is the fastest and easiest way to create professional landing pages that turbocharge your website and grow your business. Proven by over a million professionals worldwide, Instapage makes it easy for you to con…

View Pricing Read Reviews

Pagewiz

4.6(20 reviews)

Starting at $25 /Month

Free Trial
Large Enterprises
Medium Business

The Pagewiz Editor is a visual page editor that allows users to add and arrange content from multiple pages into a single master page and control their display order.Easy to create high converting, eye-catching landing p…

View Pricing Read Reviews

Unbounce

4.0(890 reviews)

Starting at $81 /Month

Free Trial
Freelancers / Consultants
Large Enterprises

Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful drag-and-drop editor means you don't h…

View Pricing Read Reviews

HubSpot CRM leads on user satisfaction with a 4.3-star rating across 3,493 reviews.

HubSpot CRM vs Instapage vs Pagewiz vs Unbounce — at a glance

Feature	HubSpot CRM	Instapage	Pagewiz	Unbounce
Rating	4.3 / 5	4.2 / 5	4.6 / 5	4.0 / 5
Reviews	3,493	1,191	20	890
Starting price	$45 /Month	$199 /Month	$25 /Month	$81 /Month
Free trial	Yes	Yes	Yes	Yes
Free version	No	No	No	No
Best for	Individuals, Freelancers / Consultants, Large Enterprises	Freelancers / Consultants, Large Enterprises, Medium Business	Large Enterprises, Medium Business, Small Business	Freelancers / Consultants, Large Enterprises, Medium Business
Category	CRM Software	Landing Page Software	Landing Page Software	Landing Page Software
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac	SaaS/Web/Cloud	SaaS/Web/Cloud	SaaS/Web/Cloud
API	Available	Available	—	Available
Support modes	24/7 (Live rep), Business Hours, Online	24/7 (Live rep), Business Hours, Online	Business Hours, Online	24/7 (Live rep), Business Hours, Online
Certifications	SOC 2, HIPAA, GDPR, ISO 27001	SOC 2, GDPR	GDPR	SOC 2, GDPR
Data residency	US	Global	Global	Global

Key differences between HubSpot CRM and Instapage

Pricing: HubSpot CRM starts at $45 /Month, while Instapage starts at $199 /Month.
Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Instapage targets Freelancers / Consultants and Large Enterprises.
User satisfaction: HubSpot CRM scores higher with a 4.3-star average.
Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Instapage supports SaaS/Web/Cloud.

Compare HubSpot CRM vs Instapage vs Pagewiz vs Unbounce — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	HubSpot CRM (3144) Talk to an expert Talk to an expert	Instapage (889) Talk to an expert Talk to an expert	Pagewiz (6) Talk to an expert Talk to an expert

Free PDF comparison

Download this HubSpot CRM vs Instapage vs Pagewiz vs Unbounce comparison

Get the full side-by-side as a PDF — these picks plus the top CRM Software tools, with verified ratings, pricing and features.

Side-by-side on pricing, features & ratings
Plus the category top 10, scored & ranked
Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Instapage

Best for marketing teams needing powerful, customizable landing pages with strong integrations.

Choose if

You want an intuitive drag-and-drop builder for fast, code-free landing page creation.
You require seamless integration with email marketing and CRM platforms to streamline campaigns.
You value extensive on-demand tutorials and responsive customer support for smooth onboarding.

Consider alternatives if

You need extensive third-party app integrations beyond Instapage’s limited marketplace offerings.
You prefer a minimalistic, simple tool without a steep learning curve or feature overload.

Pagewiz

Best for small to medium businesses needing easy, mobile-responsive landing pages.

Choose if

You want a simple drag-and-drop editor for quick landing page creation.
You need mobile-responsive pages manageable in real-time from any device.
You run digital marketing campaigns or event promotions with straightforward needs.

Consider alternatives if

Your company requires extensive backend integrations or automation workflows.
You need complex multi-channel campaign management for enterprise-scale marketing.

Unbounce

Best for marketers needing easy, code-free, high-converting landing pages.

Choose if

You want a drag-and-drop editor that non-developers can use easily.
You need built-in A/B testing and conversion analytics to optimize campaigns.
You require seamless integration with popular CRMs like Hubspot and Salesforce.

Consider alternatives if

Your team needs extensive custom development or advanced third-party integrations.
You want access to a large app marketplace for extended functionality.

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Instapage tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM	Instapage is the fastest and easiest way to create professional landing pages that turbocharge your website and grow your business. Proven by over a million professionals worldwide, ... Read More about Instapage	The Pagewiz Editor is a visual page editor that allows users to add and arrange content from multiple pages into a single master page and control their display order.Easy to create high ... Read More about Pagewiz	Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful ... Read More about Unbounce
Entry Level Pricing	Starts from $45 , Billed Yearly	Starts from $199 , Billed Yearly	Starts from $25 , Billed Yearly	Starts from $81 , Billed Yearly
Free Trial Availability	Get Free Trial	Get Free Trial	Get Free Trial	Get Free Trial
Spotsaas Score What's this? ↗	9.1/10	9.5/10	9.1/10	9.8/10
User Ratings Based on verified Spotsaas reviews	4.35 (3493)	4.2 (1191)	4.6 (20)	4 (890)
Best Company Size	1-1,000 employees	Small BusinessMedium Business	Small BusinessMedium Business	Small BusinessMedium Business
	Get pricing help	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.

Instapage

No key benefits available yet.

Pagewiz

No key benefits available yet.

Unbounce

No key benefits available yet.

Best fit

HubSpot CRM

1-1,000 employees
Martech, SaaS, Consulting, Sales Automation, Revtech
Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Instapage

No best-fit guidance available yet.

Pagewiz

No best-fit guidance available yet.

Unbounce

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

HubSpot CRM

Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Instapage

No alternatives guidance available yet.

Pagewiz

No alternatives guidance available yet.

Unbounce

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Get shortlist help from a software advisor

Independent advice — matched to your business
Understand the tradeoffs before you talk to vendors
Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do HubSpot CRM, Instapage, Pagewiz and Unbounce Compare on Features?

Total Features	38 Features	14 Features	12 Features	13 Features
Unique Features	No unique features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Get Quote	Visit website

Compare HubSpot CRM, Instapage, Pagewiz and Unbounce on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$45 , Billed Yearly	$199 , Billed Yearly	$25 , Billed Yearly	$81 , Billed Yearly
Pricing Plans	Free Tools Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Marketing Hub Starter Includes 1,000 marketing contacts Sales Hub Starter Includes 2 paid users Show more + Professional Get Started Includes features of Starter plan, plus Marketing Hub Professional Includes 2,000 marketing contacts Show more + Browse all pricing plans	Building Get Started $199 Annual pricing $299 Monthly pricing No Conversion Limites Show more + Converting Get Started Custom Unique based on your needs No Conversion Limits Show more +	Basic Get Started Unlimited Landing Pages Unlimited A/B Testing Email Marketing Integration Show more + Standard Get Started Unlimited Landing Pages Unlimited A/B Testing Email Marketing Integration Show more + Plus Get Started Unlimited Landing Pages Unlimited A/B Testing Email Marketing Integration Show more + Browse all pricing plans	Launch (Smart Builder Plus) Get Started $90USD / mo $81USD / mo Up to 500 Conversions Show more + Optimize (Smart Builder Plus) Get Started $135USD / mo $122USD / mo Up to 1,000 Conversions Show more + ACCELERATE (Smart Builder Plus) Get Started $225USD / mo $203USD / mo Up to 2,500 Conversions Show more + Browse all pricing plans
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Freelancers Large Enterprises Medium Business Small Business Individuals	Freelancers Large Enterprises Medium Business Small Business Individuals	Freelancers Large Enterprises Medium Business Small Business Individuals	Freelancers Large Enterprises Medium Business Small Business Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Not Available	Available
	Get help choosing	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes	—
HIPAA	✓ Yes	✗ No	✗ No
GDPR	✓ Yes	✓ Yes	✓ Yes
ISO 27001	✓ Yes	✗ No	—
Single Sign-On (SSO)	✓ Yes	✓ Yes	—
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes	—
Data Encryption	✓ Yes	✓ Yes	✓ Yes
Audit Logs	✓ Yes	—	—
Data Residency	🇺🇸 US	🌐 Global	🌐 Global

HubSpot CRM vs Instapage vs Pagewiz User Reviews & Rating Comparison

User Ratings	4.35 (based on 3493 reviews)	4.2 (based on 1191 reviews)	4.6 (based on 20 reviews)	4 (based on 890 reviews)
Rating Distribution	2108 679 84 40 233	678 112 23 15 61	6 0 0 0 0	253 62 11 6 12
Spotsaas Editor’s POV generated by AI	Buyer sentiment Buyer sentiment is positive across 3144 reviews, with strong overall satisfaction. What buyers like Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking. Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge. Common complaints Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction. Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.	Buyer sentiment Overall positive sentiment highlights ease of use, integration capabilities, and customer support, tempered by concerns over complexity for new users and limited marketplace options. What buyers like Ease of use Customer support Integration capabilities Common complaints Complexity for beginners Limited marketplace apps	Buyer sentiment Users generally appreciate the ease of use and mobile responsiveness but note limited advanced features. What buyers like Ease of use Mobile responsiveness Real-time editing Common complaints Pricing clarity Feature limitations	Buyer sentiment Users generally praise Unbounce for its ease of use, powerful integrations, and effective A/B testing, though some find the feature set complex and the app marketplace limited. What buyers like Ease of use Integration capabilities A/B testing and analytics Common complaints Complexity for new users Limited app marketplace
Pros and Cons	Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking. Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge. Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.	Intuitive drag-and-drop interface enabling quick landing page creation without coding Seamless integrations with email marketing and CRM systems for streamlined workflows Excellent customer support with fast and knowledgeable responses Platform can feel overwhelming for newcomers due to feature richness and customization options Limited marketplace app and connector selection restricting advanced functionality	Visual drag-and-drop editor for easy page creation Mobile responsive landing pages Real-time management from any browser or mobile device Limited information on pricing transparency Lack of advanced customization options	Intuitive drag-and-drop WYSIWYG editor enabling non-developers to build landing pages easily Seamless integrations with popular CRM and marketing tools like Hubspot, Salesforce, and Marketo Robust A/B testing and analytics features for optimizing landing page performance Feature richness can be overwhelming for newcomers without sufficient onboarding support Limited app marketplace restricts advanced functionality and integration options
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Classpass Avison Young Crunch Fitness	Instapage_customers_0 Instapage_customers_1 Instapage_customers_2	No Customers information available.	Unbounce_customers_0 Unbounce_customers_1 Unbounce_customers_2

Media and Screenshots

Screenshots	13 Screenshots	11 Screenshots	3 Screenshots
Videos	2 Videos	5 Videos	3 Videos

Alternatives

Alternatives	Bigin by Zoho CRM 4.57 Hubspot Marketing Hub 4.86 ClickUp 4.4	Unbounce 4 Lander 3.2 Leadpages 4.72	Unbounce 4 PageCloud 4.8 Elementor 4.7	Instapage 4.2 Lander 3.2 Leadpages 4.72

Frequently asked questions

Which is better, HubSpot CRM or Instapage?: HubSpot CRM edges out the other on user ratings (4.3 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do HubSpot CRM and Instapage offer a free trial?: Yes, both HubSpot CRM and Instapage offer a free trial.
What is the starting price of HubSpot CRM vs Instapage?: HubSpot CRM starts at $45 /Month. Instapage starts at $199 /Month.
What are the top alternatives to HubSpot CRM?: Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
What are the top alternatives to Instapage?: Top alternatives to Instapage include Unbounce, Lander, Leadpages, Landingi, LadiPage.

HubSpot CRM vs Instapage vs Pagewiz vs Unbounce Comparison

HubSpot CRM

Instapage

Pagewiz

Unbounce

HubSpot CRM vs Instapage vs Pagewiz vs Unbounce — at a glance

Key differences between HubSpot CRM and Instapage

Compare HubSpot CRM vs Instapage vs Pagewiz vs Unbounce — and walk away knowing which one fits.

HubSpot CRM

Instapage

Pagewiz

Download this HubSpot CRM vs Instapage vs Pagewiz vs Unbounce comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do HubSpot CRM, Instapage, Pagewiz and Unbounce Compare on Features?

Compare HubSpot CRM, Instapage, Pagewiz and Unbounce on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

HubSpot CRM vs Instapage vs Pagewiz User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Landing Page Software

Frequently asked questions