Google My Business vs RAY Comparison
Google My Business
Starting at Contact for pricing
- Large Enterprises
- Small Business
Google My Business lets businesses create a free Google Business Profile that appears in Google Search and Maps. It displays contact details, business hours, photos, and customer reviews so local customers can find and r…
RAY
Starting at Contact for pricing
- Large Enterprises
- Small Business
RAY helps businesses collect and manage customer reviews across multiple locations to improve local search rankings. It automates review generation across platforms and provides tools to respond to reviews, monitor compe…
Google My Business leads on user satisfaction with a 4.6-star rating across 236 reviews.
Google My Business vs RAY — at a glance
| Feature | Google My Business | RAY |
|---|---|---|
| Rating | 4.6 / 5 | — |
| Reviews | 236 | — |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Small Business, Medium Business | Large Enterprises, Small Business, Medium Business |
| Category | Local SEO Software | Local SEO Software |
| Platforms | Browser Based (Cloud) | Browser Based (Cloud) |
| API | — | — |
| Support modes | Online | Online |
| Certifications | SOC 2, GDPR, ISO 27001 | — |
| Data residency | Global | US |
Key differences between Google My Business and RAY
- Deployment: Google My Business supports Browser Based (Cloud); RAY supports Browser Based (Cloud).
Google My Business vs RAY — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Local SEO Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best free tool for managing local business presence on Google Search and Maps.
- You run a local retail, restaurant, or service business with a physical location.
- You want a simple, no-cost way to create and manage your Google Business Profile.
- You need direct visibility on Google Search and Maps without complex setup.
- Your business lacks a physical location to list on Google Maps.
- You require advanced local SEO analytics, customization, or multi-location management.
Best for businesses seeking to boost local reviews and improve search rankings.
- You operate multiple physical locations needing consistent customer reviews
- Your goal is to enhance local SEO through improved star ratings
- You want a streamlined tool focused specifically on reputation management
- Your business lacks physical locations or local search focus
- You require transparent pricing and detailed analytics upfront
Google My Business: Best free tool for managing local business presence on Google Search and Maps. RAY: Best for businesses seeking to boost local reviews and improve search rankings.
Description | Google My Business lets businesses create a free Google Business Profile that appears in Google Search and Maps. It displays contact details, business hours, photos, and customer reviews so ... Read More about Google My Business | RAY helps businesses collect and manage customer reviews across multiple locations to improve local search rankings. It automates review generation across platforms and provides tools to ... Read More about RAY |
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Free Trial Availability |
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User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-50 employees51-500 employees | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo | RAY has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Google My Business and RAY Compare on Features?
Total Features | 3 Features | 2 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Google My Business and RAY on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✗ No | — |
GDPR | ✓ Yes | — |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
Google My Business User Reviews & Rating Comparison
User Ratings | 4.6 (based on 236 reviews) | No reviews available for the product |
|---|---|---|
Rating Distribution | No reviews available for this product | |
Media and Screenshots
Screenshots | ![]() 1 Screenshots | No screenshots available. |
|---|---|---|
Videos | ![]() 2 Videos | No videos available. |
Top Alternatives to Google My Business and RAY in 2026
Alternatives |
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Related Blogs and Articles for Local Seo Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Google My Business or RAY?
- Google My Business edges out the other on user ratings (4.6 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Google My Business and RAY offer a free trial?
- Neither Google My Business nor RAY currently lists a free trial.
- What is the starting price of Google My Business vs RAY?
- Google My Business starts at Contact for pricing. RAY starts at Contact for pricing.
- What are the top alternatives to Google My Business?
- Top alternatives to Google My Business include Localiza.me, RocketData, Uberall, Whitespark Local Rank Tracker, Local Ranking.
- What are the top alternatives to RAY?
- Top alternatives to RAY include RocketData, Uberall, Localiza.me, Google My Business, Whitespark Local Rank Tracker.














