GetResponse vs MailChimp vs Campaigner vs Moosend Comparison
GetResponse
Starting at $15.58 /Month
- Free Trial
- Large Enterprises
- Medium Business
GetResponse is an online email response software that allows small businesses to create, track and send professional emails within a few clicks. With features like automatic drag-and-drop picture insertion, draft saving,…
MailChimp
Starting at $4.23 /month
- Freelancers / Consultants
- Large Enterprises
MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
GetResponse leads on user satisfaction with a 4.2-star rating across 1,306 reviews.
Spotsaas Analysis
GetResponseMailChimpCampaigner
The core difference between GetResponse and MailChimp lies in GetResponse's comprehensive all-in-one marketing platform, which includes features like webinars and CRM, while MailChimp focuses on providing a user-friendly interface for automated email marketing. GetResponse is ideal for businesses that require advanced marketing automation capabilities, whereas MailChimp is best suited for teams looking for straightforward, accessible email marketing solutions.
- Best for small to medium businesses - Offers an all-in-one platform - Includes email, landing pages, webinars, and CRM - Provides powerful marketing automation - Suitable for various industries including E-commerce and Digital Marketing - Ideal for marketing professionals needing complex workflows
- Best for small to mid-sized teams - Focuses on easy, automated email marketing - User-friendly for non-technical marketers - Robust automation for personalized email sequences - Serves diverse sectors like Nonprofit and Retail - Ideal for marketers seeking straightforward solutions
GetResponse vs MailChimp vs Campaigner vs Moosend — at a glance
| Feature | GetResponse | MailChimp | Campaigner | Moosend |
|---|---|---|---|---|
| Rating | 4.2 / 5 | 3.9 / 5 | 5.0 / 5 | 4.3 / 5 |
| Reviews | 1,306 | 27,427 | 2 | 416 |
| Starting price | $15.58 /Month | $4.23 /month | $14 /month | Contact for pricing |
| Free trial | Yes | No | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Email Marketing Software | Email Marketing Software | Email Marketing Software | Email Marketing Software |
| Integrations | — | — | 7+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | GDPR | SOC 2, GDPR | GDPR | GDPR |
| Data residency | US | Global | US | US |
Key differences between GetResponse and MailChimp
- Pricing: GetResponse starts at $15.58 /Month, while MailChimp starts at $4.23 /month.
- Free trial: GetResponse offers a free trial; MailChimp does not.
- Target audience: GetResponse is built for Large Enterprises and Medium Business, while MailChimp targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: GetResponse scores higher with a 4.2-star average.
- Deployment: GetResponse supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; MailChimp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare GetResponse vs MailChimp vs Campaigner vs Moosend — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for small to medium businesses needing user-friendly email marketing automation.
- You want an all-in-one platform combining email, landing pages, webinars, and CRM.
- You need powerful, flexible marketing automation with complex workflow capabilities.
- You value outstanding customer support with prompt, professional assistance.
- Your campaigns require consistently high email deliverability, especially to Gmail domains.
- You need deep, advanced reporting and analytics for data-driven marketing decisions.
Best for small to mid-sized teams needing easy, automated email marketing.
- You want a user-friendly platform accessible to non-technical marketers.
- You need robust automation for personalized email sequences and customer journeys.
- You prioritize strong inbox deliverability and compliance features.
- Your organization requires advanced BI-level analytics and deep reporting.
- You depend heavily on extensive native third-party app integrations.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
GetResponse: Best for small to medium businesses needing user-friendly email marketing automation. MailChimp: Best for small to mid-sized teams needing easy, automated email marketing.
Description | GetResponse is an online email response software that allows small businesses to create, track and send professional emails within a few clicks. With features like automatic drag-and-drop ... Read More about GetResponse | MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp | Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend |
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SpotScoreWhat's this? ↗ | 9.8/10 | 9.5/10 | 8.8/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-500 employeesMedium Business | 1-50 employees51-500 employees | 50 to 500 employees | 1 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Marketing Automation: GetResponse automates marketing tasks effectively. Managers can set up advanced workflows that nurture leads without constant oversight, allowing the team to focus on strategic initiatives.
- GetResponse combines email marketing, landing pages, webinars, and CRM features in a single platform. You can consolidate your marketing efforts in one place, reducing complexity and costs.
- User-Friendly Interface: Executives appreciate the intuitive design of GetResponse. Even those with minimal technical expertise can use it easily. This straightforward experience improves productivity and helps team members use the software confidently.
- MailChimp's intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. Even those without a marketing background can work through the platform with confidence.
- Automation Capabilities: With reliable automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, improving engagement and conversion rates.
- Complete Analytics: MailChimp provides detailed reporting tools that let you track open rates, click-through rates, and overall campaign performance. By using these insights, you can make data-driven decisions to refine your marketing strategy.
- Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
- Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Consulting
- Marketing Managers, Digital Marketing Specialists, Content Creators, and E-commerce Managers
- 1-500 employees
- Marketing, E-commerce, Nonprofit, SaaS, Retail
- Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Reasons buyers look elsewhere
- Pricing is higher than Mailchimp or ConvertKit for equivalent feature sets under 10,000 contacts
- Interface requires more clicks than Klaviyo or ActiveCampaign to access core automation workflows
- Advanced segmentation and conditional logic are less flexible than HubSpot or Marketo for complex B2B campaigns
- Pricing scales poorly for teams under 50 — startups typically switch to Klaviyo or ConvertKit for lower per-contact costs
- Automation rules lack conditional logic that competitors like ActiveCampaign include by default — manual workarounds required for complex sequences
- API documentation gaps force integration work through Zapier instead of direct connections to Shopify, HubSpot, or custom databases
- Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
- Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
Software Demo
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How do GetResponse, MailChimp, Campaigner and Moosend Compare on Features?
Total Features | 42 Features | 27 Features | 20 Features | 22 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare GetResponse, MailChimp, Campaigner and Moosend on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
GetResponse vs MailChimp vs Campaigner User Reviews & Rating Comparison
User Ratings | 3.9 (based on 27427 reviews) | 4.3 (based on 416 reviews) | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, automation capabilities, and customer support, tempered by concerns over deliverability and account restrictions. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 2 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Carrefour  Zendesk  Stripe | No Customers information available. |  LG  The UPS Store  CLARINS | No Customers information available. |
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Media and Screenshots
Screenshots |  3 Screenshots |  3 Screenshots |
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Videos |  4 Videos |  4 Videos |
Alternatives
Alternatives |
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Related Blogs and Articles for Email Marketing Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, GetResponse or MailChimp?
- GetResponse edges out the other on user ratings (4.2 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do GetResponse and MailChimp offer a free trial?
- GetResponse offers a free trial. MailChimp does not.
- What is the starting price of GetResponse vs MailChimp?
- GetResponse starts at $15.58 /Month. MailChimp starts at $4.23 /month.
- What are the top alternatives to GetResponse?
- Top alternatives to GetResponse include Campaigner, Moosend, SMTP, ActiveCampaign, Omnisend.
- What are the top alternatives to MailChimp?
- Top alternatives to MailChimp include Campaigner, Moosend, SMTP, Zoho Campaigns, SendPulse.