Freshmarketer (Zarget) vs CleverTap - Which Marketing Automation Software Platform Is Better in July 2025?

Overview

Key features

Pricing

Other Details

User reviews

Integratons

Media & Screenshots

Alternatives

	Freshmarketer (Zarget) Migrated to Freshmarketer Compare Freshmarketer Compare Freshmarketer	CleverTap (296) Get Quote Get Quote

TL;DR - Quick Comparison Summary
Affiliate Disclosure

Description	Zarget is a marketing automation suite that helps online businesses, ecommerce stores, and startups. It helps create beautiful online marketing funnels like sales pages, lead capture pages, ... Read More	CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More
Entry Level Pricing	Starts from $19 , Billed Yearly	Not Available
Free Trial Availability	No free trial	Get Free Trial
Spotsaas Score	Not Available	9.8/10
User Ratings		4.5 (229)
	Get Quote	Get Quote

Software Demo

Demo

How do Freshmarketer (Zarget) and CleverTap Compare on Features?

Total Features	7 Features	10 Features
Unique Features
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What Do Freshmarketer (Zarget) and CleverTap Cost?

Pricing Option
Starting From	$19 , Billed Yearly	Not Available
Pricing Plans	Free Get Started Contact & Account Management Contact Lifecycle Stages Website Tracking & Built-in Chat Show more + Growth Get Started $19/month, with 2,000 marketing contacts billed annually $23/month, with 2,000 marketing contacts billed monthly Drag-and-drop Journey Builder Show more + Pro Get Started $149/month, with 5,000 marketing contacts billed annually $179/month, with 5,000 marketing contacts billed monthly Advanced Webhooks Show more + Browse all pricing plans	Not Available
Pricing Page
	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Small Business Large Enterprises Medium Business Freelancers Individuals	Small Business Large Enterprises Medium Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available
	Get Quote	Get Quote

Freshmarketer (Zarget) User Reviews & Rating Comparison

User Ratings	No reviews available for the product	4.5 (based on 229 reviews)
Rating Distribution	No reviews available for the product	Excellent 256 Very Good 38 Good 2 Poor 0 Terible 0
Expert's Review generated by AI	No Expert ai Review available for the product	CleverTap has garnered high praise in the past 12 months, with users commending its user-friendly platform and powerful analytics capabilities. One standout feature is the utilization of AI for ...Read more
Pros and Cons	Pros and Cons of Freshmarketer (Zarget)	Pros and Cons of CleverTap User-friendly platform for setting up campaigns, with intuitive analytics and reports. Effective use of AI for personalized and targeted communication, including push notifications and email marketing. Empowering user-centric product management with a comprehensive analytics interface. Easy-to-use interface suitable for beginners and advanced users alike, with timely support and assistance. Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities. The richness of features and customizations can be overwhelming for newcomers without proper support.
Positive Reviews	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product
		Read reviews

Media and Screenshots

Screenshots	4 Screenshots	8 Screenshots
Videos	1 Videos	1 Videos

Top Alternatives to Freshmarketer (Zarget) and CleverTap in 2025

Alternatives	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	WebEngage 4.4 MoEngage 4.3 Mixpanel 4.3

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

CleverTap offers Free Trial, but Freshmarketer (Zarget) does not.

Freshmarketer (Zarget) is designed for Freelancers, Large Enterprises, Medium Business and Small Business.

CleverTap is designed for Large Enterprises, Medium Business and Small Business.

The starting price of Freshmarketer (Zarget) begins at $19/Month when Billed Yearly, while pricing details for CleverTap are unavailable.

Some top alternatives to Freshmarketer (Zarget) includes Outgrow, ActiveCampaign, CleverTap, Moosend, WebEngage, Omnisend, MoEngage, SALESmanago, SharpSpring, Ontraport, Klaviyo, OutboundEngine, Customer.io and Adobe Marketo Engage.

Some top alternatives to CleverTap includes WebEngage, MoEngage, Mixpanel, Adjust, Amplitude, Localytics, AppLink.io, AT Internet, Leanplum and AppsFlyer.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Freshmarketer (Zarget) vs CleverTap - Which Marketing Automation Software Platform Is Better in July 2025?