Fathom Analytics vs Countly Comparison
Fathom Analytics
Starting at $14 /Month
- Free Trial
- Large Enterprises
- Medium Business
Fathom Analytics is a web analytics software that enables small businesses to measure and analyze their performance on the Internet. Fathom offers the tools to track, analyze, and understand the website traffic more effe…
Countly
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effec…
Countly leads on user satisfaction with a 4.0-star rating across 22 reviews.
Fathom Analytics vs Countly — at a glance
| Feature | Fathom Analytics | Countly |
|---|---|---|
| Rating | — | 4.0 / 5 |
| Reviews | — | 22 |
| Starting price | $14 /Month | Contact for pricing |
| Free trial | Yes | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Web Analytics Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | — | Available |
| Support modes | Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | GDPR | SOC 2, GDPR |
| Data residency | US | Global |
Key differences between Fathom Analytics and Countly
- Pricing: Fathom Analytics starts at $14 /Month. Countly pricing is not publicly listed.
- Deployment: Fathom Analytics supports SaaS/Web/Cloud; Countly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Fathom Analytics vs Countly — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized businesses needing simple, privacy-focused web analytics.
- You prioritize GDPR-compliant, privacy-first website tracking.
- You want real-time, easy-to-understand analytics dashboards.
- Your team prefers a simple, low-complexity setup and workflow.
- You require highly customizable analytics with advanced integrations.
- You need transparent, publicly available pricing information.
Open-source mobile analytics platform ideal for real-time app insights and customization.
- You need real-time analytics to drive quick data-driven decisions in mobile apps.
- Your team requires deep customization via open-source client and server code access.
- You want an integrated platform combining analytics, operational, reporting, and development tools.
- Your organization relies heavily on Android platform support and extensive documentation.
- You are a small team or startup needing lightweight analytics with low server resource use.
Fathom Analytics: Best for small to mid-sized businesses needing simple, privacy-focused web analytics. Countly: Open-source mobile analytics platform ideal for real-time app insights and customization.
Description | Fathom Analytics is a web analytics software that enables small businesses to measure and analyze their performance on the Internet. Fathom offers the tools to track, analyze, and ... Read More about Fathom Analytics | Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to ... Read More about Countly |
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Entry Level Pricing |
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Free Trial Availability | ||
Spotsaas ScoreWhat's this? ↗ | 8.2/10 | 8.9/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-50 employees51-500 employees | 50-500 employeesMedium to Large Enterprises |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Privacy-First Tracking: Fathom Analytics prioritizes user privacy, keeping your website visitors' data protected without sacrificing useful insights. You can maintain compliance with regulations like GDPR while still gaining essential analytics.
- Real-Time Insights: As a manager, access to real-time data improves your decision-making. Fathom gives you up-to-the-minute statistics, helping you quickly adapt your strategies and seize opportunities as they arise.
- Simplicity and Clarity: Fathom’s intuitive dashboard presents information in a straightforward manner, making it easy for administrators to understand key metrics at a glance. No more sifting through complex reports; you get clear insights without the clutter.
- Comprehensive Analytics: Countly offers a reliable suite of analytics tools that let managers track user behavior across web and mobile platforms. You'll gain useful insights into customer engagement, allowing you to make data-driven decisions.
- Real-Time Data: With Countly, you can access real-time data that keeps your team informed and responsive. This feature lets administrators respond quickly to trends and issues, improving your ability to optimize user experiences.
- User Segmentation: The platform’s advanced user segmentation capabilities allow you to tailor marketing strategies effectively. By understanding different user groups, you can create personalized campaigns that resonate with your audience, driving higher conversion rates.
Best fit
- 1 to 500 employees
- Martech, SaaS, Consulting, E-commerce, and Digital Marketing
- Marketing Managers, Data Analysts, Product Managers, Business Intelligence Analysts, and Digital Marketers
- 50 to 500 employees
- Martech, SaaS, Fintech, eCommerce, and Mobile App Development
- Product Managers, Data Analysts, Marketing Managers, and Mobile App Developers
Reasons buyers look elsewhere
- Users may seek alternatives to Fathom Analytics for enhanced customization options, allowing them to tailor their analytics experience more closely to specific business needs and metrics without being limited by preset configurations.
- Some businesses may require more advanced features such as real-time data tracking or integration with other marketing tools, prompting them to explore alternatives that offer these capabilities for improved decision-making.
- Privacy concerns or the need for compliance with specific regulations may drive users to consider other analytics platforms that provide different data handling practices or more robust privacy features than Fathom.
- Users may seek alternatives to Countly due to its pricing structure, especially for small businesses or startups that require cost-effective analytics solutions without compromising on essential features and functionality.
- Some organizations might find Countly's user interface less intuitive, prompting them to explore platforms with a more user-friendly design that enhances the overall analytics experience for team members.
- Data privacy concerns could lead users to consider alternatives that offer enhanced security features or comply more rigorously with specific regulatory standards relevant to their industry or region.
Software Demo
Demo |
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How do Fathom Analytics and Countly Compare on Features?
Total Features | 6 Features | 21 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Fathom Analytics and Countly on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | ✗ No |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✗ No | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
Fathom Analytics User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |
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Rating Distribution | No reviews available for this product | |
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Fathom Analytics for its privacy-first approach and simplicity but note limitations in advanced features and pricing transparency. What buyers like
Common complaints
| Buyer sentiment Users appreciate Countly’s comprehensive real-time analytics and open-source transparency but note limitations in free features and Android support. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  2 Screenshots |  7 Screenshots |
|---|---|---|
Videos |  2 Videos |  4 Videos |
Top Alternatives to Fathom Analytics and Countly in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Fathom Analytics or Countly?
- Countly edges out the other on user ratings (4.0 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Fathom Analytics and Countly offer a free trial?
- Yes, both Fathom Analytics and Countly offer a free trial.
- What is the starting price of Fathom Analytics vs Countly?
- Fathom Analytics starts at $14 /Month. Countly starts at Contact for pricing.
- What are the top alternatives to Fathom Analytics?
- Top alternatives to Fathom Analytics include SimilarWeb Pro, Google Analytics, Matomo, Visitor Analytics, GoAnalyze.
- What are the top alternatives to Countly?
- Top alternatives to Countly include PushAlert, Push.World, Adrack Web Push, Notificare, Adrenalead.