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Cognito vs Salesforce Identity Comparison

Last updated:

Cognito

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Cognito is an Identity and Access Management (IAM) Software as a service platform that act as the core of a Security Operation Centre (SOC) to respond to security incidents, help reduce compliance costs, protect business…

Salesforce Identity

4.0(13 reviews)

Starting at $25 /User/Month

  • Large Enterprises
  • Medium Business

With Salesforce Identity, user can accurately attribute users and assign permission roles in online applications. Access to the information user needs from anywhere is important, so the solution is designed to simplify t…

Salesforce Identity leads on user satisfaction with a 4.0-star rating across 13 reviews.

Cognito vs Salesforce Identity — at a glance

FeatureCognitoSalesforce Identity
Rating4.0 / 5
Reviews13
Starting priceContact for pricing$25 /User/Month
Free trial No No
Free version No No
Best forLarge Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategoryIdentity and Access Management (IAM) SoftwareIdentity and Access Management (IAM) Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesOnlineOnline
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalGlobal

Key differences between Cognito and Salesforce Identity

  • Pricing: Salesforce Identity starts at $25 /User/Month. Cognito pricing is not publicly listed.
  • Deployment: Cognito supports SaaS/Web/Cloud; Salesforce Identity supports SaaS/Web/Cloud.

Cognito vs Salesforce Identity — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Identity and Access Management (IAM) Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Cognito
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Salesforce Identity - Identity and Access Management (IAM) Software
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Cognito vs Salesforce Identity: Biggest differences

Start here before you go deeper into features.

Cognito

Best for medium businesses needing SOC-centered IAM with compliance focus.

Choose if
  • You require IAM integrated as the core of a Security Operation Centre (SOC).
  • Your organization needs to reduce compliance costs through access management.
  • You manage a medium-sized company (50-500 employees) with growing user bases.
Consider alternatives if
  • You are a small business with fewer than 50 employees seeking simple IAM.
  • You need transparent, out-of-the-box pricing and straightforward setup.

Salesforce Identity

Best for

Large Enterprises, Medium Business, Small Business

Cognito typically suits Large Enterprises and Medium Business. Salesforce Identity tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Cognito is an Identity and Access Management (IAM) Software as a service platform that act as the core of a Security Operation Centre (SOC) to respond to security incidents, help reduce ... Read More about Cognito

With Salesforce Identity, user can accurately attribute users and assign permission roles in online applications. Access to the information user needs from anywhere is important, so the ... Read More about Salesforce Identity

Entry Level Pricing

  • Not Available
  • Starts from $25

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

8.4/10

8.1/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50 to 500 employeesMedium Business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Cognito

  • Enhanced Security: With Cognito, you can protect sensitive data easily. It uses strong encryption and authentication protocols to keep your organization's information safe from unauthorized access.
  • Simplified User Management: Administrators and managers can use Cognito to quickly create, manage, and monitor user profiles with just a few clicks, speeding up user onboarding and account management across teams.
  • Scalability at Its Best: As your organization grows, so do your needs. Cognito scales smoothly, handling an increasing number of users without sacrificing performance or efficiency.
Best fit

Best fit

Cognito

  • 50 to 500 employees
  • Martech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Cognito

  • Pricing scales with user volume — teams managing 10,000+ monthly active users report 40–60% cost increases, driving evaluation of fixed-tier competitors like Auth0 or Okta
  • Integration requires custom code for most enterprise systems — no pre-built connectors for Salesforce, Zendesk, or Slack slow deployment timelines by 2–4 weeks
  • Missing advanced analytics dashboard — companies needing user behavior segmentation or custom reporting typically layer in Mixpanel or Amplitude

Software Demo

Demo

No software demo available

Cognito has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

How big is your team?

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How do Cognito and Salesforce Identity Compare on Features?

Total Features

11 Features

9 Features

Unique Features

No unique features

No unique features

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Compare Cognito and Salesforce Identity on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $25

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Pricing information not available

      Salesforce Identity pricing

      Cognito vs Salesforce Identity: Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Cognito vs Salesforce Identity Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✓ Yes
      ✓ Yes

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✓ Yes
      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Cognito User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      4

      (based on 13 reviews)

      Rating Distribution

      No reviews available for this product

      0

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      No user reviews or ratings are available to gauge buyer sentiment.

      What buyers like

      • SOC integration
      • Cost-effective compliance
      • Data protection features

      Common complaints

      • Limited advanced features
      • May lack scalability
      • Requires internet connectivity

      Buyer sentiment

      Buyer sentiment is positive across 13 reviews, with strong overall satisfaction.

      What buyers like

      • Simplifies user management
      • Easy integration with Salesforce
      • On-demand access

      Common complaints

      • Salesforce dependency
      • Limited features outside Salesforce
      • May require additional training

      Pros and Cons

      • Robust encryption and authentication protocols enhancing security

      • Simplified user onboarding and management for administrators and managers

      • Seamless scalability to accommodate growing user bases

      • Lack of publicly available pricing information

      • No user ratings or reviews available to assess performance

      • Seamless integration with Salesforce enhances usability.

      • Simplifies user management across cloud applications.

      • Boosts productivity with on-demand access features.

      • Limited functionality for non-Salesforce users.

      • Dependency on Salesforce ecosystem may restrict flexibility.

      Used Cognito or Salesforce Identity? Tell buyers what actually differs.

      Media and Screenshots

      Videos

      No videos available.

      video-0

      1 Videos

      Top Alternatives to Cognito and Salesforce Identity in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Cognito or Salesforce Identity?
      Salesforce Identity edges out the other on user ratings (4.0 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Cognito and Salesforce Identity offer a free trial?
      Neither Cognito nor Salesforce Identity currently lists a free trial.
      What is the starting price of Cognito vs Salesforce Identity?
      Cognito starts at Contact for pricing. Salesforce Identity starts at $25 /User/Month.
      What are the top alternatives to Cognito?
      Top alternatives to Cognito include JumpCloud, Ping Identity, Microsoft Azure AD, RSA SecurID, Oracle Identity Management.
      What are the top alternatives to Salesforce Identity?
      Top alternatives to Salesforce Identity include Oracle Identity Management, Okta, AWS IAM, Keycloak, Practice Protect.