CleverTap vs ActiveCampaign vs Outgrow vs Moosend Comparison
CleverTap
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
CleverTap vs ActiveCampaign vs Outgrow vs Moosend — at a glance
| Feature | CleverTap | ActiveCampaign | Outgrow | Moosend |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.5 / 5 | 4.7 / 5 | 4.3 / 5 |
| Reviews | 229 | 12,031 | 567 | 416 |
| Starting price | Contact for pricing | $29 /User/Month | Contact for pricing | Contact for pricing |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Mobile Analytics Software | Marketing Automation Software | Marketing Automation Software | Email Marketing Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | — | SOC 2, HIPAA, GDPR | GDPR | GDPR |
| Data residency | — | Global | Global | US |
Key differences between CleverTap and ActiveCampaign
- Pricing: ActiveCampaign starts at $29 /User/Month. CleverTap pricing is not publicly listed.
- Target audience: CleverTap is built for Large Enterprises and Medium Business, while ActiveCampaign targets Freelancers / Consultants and Large Enterprises.
- Deployment: CleverTap supports SaaS/Web/Cloud; ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare CleverTap vs ActiveCampaign vs Outgrow vs Moosend — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Mobile Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Large Enterprises, Medium Business, Small Business
CleverTap typically suits Large Enterprises and Medium Business. ActiveCampaign tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.8/10 | 9.0/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 100 to 1,000 employees | 10-500 employeesSmall to medium businesses | Small BusinessMedium Business | 1 to 500 employees |
Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Personalized Customer Engagement: CleverTap empowers your marketing team to create tailored experiences for each user, ensuring that communication feels relevant and timely, which drives higher engagement and loyalty.
- Robust Analytics and Insights: With its advanced analytics capabilities, CleverTap provides actionable insights into user behavior, enabling you to make data-driven decisions that enhance your strategies and improve overall performance.
- Seamless Integration: I’ve seen how effortlessly CleverTap integrates with various platforms you may already be using. This means you can quickly unify your marketing efforts without the hassle of overhauling existing systems.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
No key benefits available yet.
- Streamlined Email Marketing: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.
- Advanced Automation Features: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit
- 100 to 1,000 employees
- Martech, Fintech, eCommerce, SaaS, and Retail
- often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
No best-fit guidance available yet.
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Reasons buyers look elsewhere
- Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
- Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
- Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
No alternatives guidance available yet.
- Users may seek alternatives to Moosend if they require more advanced automation features, as other platforms might offer superior workflow capabilities and customization options that better suit their marketing strategies.
- Businesses with specific budget constraints might explore alternatives that provide similar functionalities at a lower cost, ensuring they stay within budget while still achieving effective email marketing results.
- Users looking for enhanced customer support and training resources may consider other platforms that offer more comprehensive onboarding and responsive assistance, ensuring they maximize their use of the software.
Software Demo
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How do CleverTap, ActiveCampaign, Outgrow and Moosend Compare on Features?
Total Features | 10 Features | 30 Features | 19 Features | 22 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote |
Compare CleverTap, ActiveCampaign, Outgrow and Moosend on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✓ Yes |
GDPR | — | ✓ Yes |
ISO 27001 | — | ✗ No |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | — | 🌐 Global |
CleverTap vs ActiveCampaign vs Outgrow User Reviews & Rating Comparison
User Ratings | 4.3 (based on 416 reviews) | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 296 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Platinum Skin Care  MOM  Heather Read Photography |  Github  Codepen  VOD | No Customers information available. |
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Media and Screenshots
Screenshots |  8 Screenshots |  7 Screenshots |
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Videos |  1 Videos |  2 Videos |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, CleverTap or ActiveCampaign?
- CleverTap and ActiveCampaign are closely matched with equal user ratings of 4.5. The right choice depends on your team size, budget, and specific Marketing Automation Software needs.
- Do CleverTap and ActiveCampaign offer a free trial?
- Yes, both CleverTap and ActiveCampaign offer a free trial.
- What is the starting price of CleverTap vs ActiveCampaign?
- CleverTap starts at Contact for pricing. ActiveCampaign starts at $29 /User/Month.
- What are the top alternatives to CleverTap?
- Top alternatives to CleverTap include WebEngage, MoEngage, Mixpanel, Adjust, Amplitude.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.