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Canva vs UserZoom vs Figma Comparison

Last updated:

Canva

4.4(3,372 reviews)

Starting at $9.99 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

Canva is an AI-powered visual communication and collaboration platform that empowers users to design various visual content, including presentations, infographics, videos, documents, websites, social media graphics, and…

UserZoom

3.3(43 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

UserZoom (now part of UserTesting) is a user research platform used by UX teams and product researchers at mid-to-large organizations to run both moderated and unmoderated remote usability studies with recruited particip…

Figma

4.6(1,047 reviews)

Starting at $12 /User/Month

  • Freelancers / Consultants
  • Large Enterprises

Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating system. It replaces desktop design…

Canva leads on user satisfaction with a 4.4-star rating across 3,372 reviews.

Canva vs UserZoom vs Figma — at a glance

FeatureCanvaUserZoomFigma
Rating4.4 / 53.3 / 54.6 / 5
Reviews3,372431,047
Starting price$9.99 /MonthContact for pricing$12 /User/Month
Free trial Yes No No
Free version No No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryGraphic Design SoftwareUX SoftwareUX Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineOnlineOnline
CertificationsSOC 2, GDPRSOC 2, GDPR, ISO 27001SOC 2, GDPR
Data residencyGlobalGlobal

Key differences between Canva and UserZoom

  • Pricing: Canva starts at $9.99 /Month. UserZoom pricing is not publicly listed.
  • Free trial: Canva offers a free trial; UserZoom does not.
  • Target audience: Canva is built for Individuals and Freelancers / Consultants, while UserZoom targets Large Enterprises and Medium Business.
  • User satisfaction: Canva scores higher with a 4.4-star average.
  • Deployment: Canva supports SaaS/Web/Cloud, Mobile - Android, Installed - Windows, Installed - Mac; UserZoom supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Canva vs UserZoom vs Figma — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Graphic Design Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Canva - Graphic Design Software
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Talk to an expert
UserZoom - UX Software
Talk to an expert
Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Canva

Best for small to mid-sized teams needing easy, AI-assisted visual content creation.

Choose if
  • You want a simple, user-friendly interface for quick design workflows.
  • Your team needs access to a vast library of templates and stock assets.
  • You value strong customer support with prompt issue resolution.
Consider alternatives if
  • Your enterprise requires deep integrations with code editors or e-commerce platforms.
  • You need highly advanced customization and professional-grade image manipulation tools.

UserZoom

Best for affordable, flexible remote UX testing with direct user interaction.

Choose if
  • You need a cost-effective solution for small to medium UX research teams.
  • You want to quickly conduct remote usability tests without complex setup.
  • You require features like keyword tagging and segmentation for deeper analysis.
Consider alternatives if
  • Your organization demands flawless survey execution without glitches or errors.
  • You rely on guaranteed high survey volumes and reliable payment processing.

Figma

Best for UX/UI teams needing real-time remote collaboration and versatile design tools.

Choose if
  • You require seamless real-time collaboration for remote UX/UI design teams.
  • You want an intuitive, beginner-friendly interface with advanced prototyping features.
  • You need a cross-platform tool with strong community support and scalable subscriptions.
Consider alternatives if
  • Your organization demands highly customizable billing and detailed account management.
  • You need extensive enterprise-level support with responsive customer service.

Canva: Best for small to mid-sized teams needing easy, AI-assisted visual content creation. UserZoom: Best for affordable, flexible remote UX testing with direct user interaction.

Description

Canva is an AI-powered visual communication and collaboration platform that empowers users to design various visual content, including presentations, infographics, videos, documents, ... Read More about Canva

UserZoom (now part of UserTesting) is a user research platform used by UX teams and product researchers at mid-to-large organizations to run both moderated and unmoderated remote usability ... Read More about UserZoom

Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating ... Read More about Figma

Entry Level Pricing

  • Starts from $9.99 , Billed Yearly
  • Not Available
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.8/10

9.5/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.39

(3372)

3.3

(43)

Best Company Size

1-50 employees51-500 employees
Small BusinessMedium Business
Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

UserZoom has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

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We tailor recommendations to companies your size.

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How do Canva, UserZoom and Figma Compare on Features?

Total Features

10 Features

9 Features

8 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Canva, UserZoom and Figma on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $9.99 , Billed Yearly
        • Not Available
        • $12 , Billed Yearly

        Pricing Plans

        • Free

          • 250,000+ free templates

          • 100+ design types (social media posts, presentations, letters, and more)

          • Hundreds of thousands of free photos and graphics

          Show more +

        • Pro

          • Includes features of Free plan, plus

          • 75+ million premium stock photos, videos, audio and graphics

          • 420,000+ free templates with new designs daily

          Show more +

        • Enterprise

          • Includes features of Pro plan, plus

          • Establish your brand’s visual identity with logos, colors and fonts across multiple Brand Kits

          • Control your team’s access to apps, graphics, colors, logos and fonts with brand controls

          Show more +

        • Browse all pricing plans
        • Not Available
        • Figma Starter

          • 3 Figma and 3 FigJam files

          • Unlimited personal files

          • Unlimited collaborators

          Show more +

        • Figma Professional

          • Unlimited files and projects

          • Unlimited version history

          • Sharing permissions

          Show more +

        • Figma Organization

          • Everything in Professional, plus

          • Org-wide libraries

          • Design system analytics

          Show more +

        • Browse all pricing plans

        Pricing Page

        Pricing information not available

        Pricing information not available

        Figma pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Data Residency

        🌐 Global
        🌐 Global

        Canva vs UserZoom User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        2801

        325

        43

        44

        334

        22

        14

        6

        0

        12

        923

        169

        6

        0

        35

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights Canva's ease of use, extensive features, and excellent customer support, tempered by concerns over premium feature restrictions and limited integrations.

        What buyers like

        • Ease of use
        • Customer service
        • Feature richness

        Common complaints

        • Premium feature limitations
        • Limited integrations

        Buyer sentiment

        Users appreciate UserZoom's affordability and ease of use but express concerns about payment reliability and survey glitches.

        What buyers like

        • Ease of use
        • Affordability
        • Direct user interaction

        Common complaints

        • Payment issues
        • Survey glitches

        Buyer sentiment

        Overall positive sentiment highlights Figma's ease of use, collaboration strengths, and versatile design features, tempered by concerns over billing and customer support.

        What buyers like

        • Ease of use
        • Collaboration features
        • Feature versatility

        Common complaints

        • Billing issues
        • Customer support challenges

        Pros and Cons

        • User-friendly interface suitable for beginners and professionals

        • Extensive library of free and paid templates and assets

        • Excellent customer service with prompt issue resolution

        • Premium features can be restrictive and lead to unexpected costs

        • Limited integrations with other platforms, affecting workflow efficiency

        • Facilitates direct interaction with users for better UX understanding

        • Affordable pricing suitable for cost-conscious users

        • Features like keyword tagging and segmentation ease analysis of research interviews

        • Reports of missed payments and cancellations after completing surveys

        • Survey glitches and specific surveys not meeting quality standards

        • Real-time collaboration features that enhance remote team communication

        • User-friendly interface suitable for both beginners and experienced designers

        • Wide range of design functionalities including wireframing, prototyping, and asset creation

        • Billing issues including hidden fees and difficulties canceling subscriptions

        • Customer service challenges, especially around refunds and support responsiveness

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Canva, UserZoom, or Figma? Tell buyers what actually differs.

        List of Customers

        Customers

        Hubspot

        Hubspot

        Zoom

        Zoom

        Reddit

        Reddit

        Adobe

        Adobe

        Lenovo

        Lenovo

        Ryanair

        Ryanair

        Uber

        Uber

        Zoom

        Zoom

        Buffer

        Buffer

        Media and Screenshots

        Screenshots

        Canva design

        2 Screenshots

        Account Name

        1 Screenshots

        Videos

        video-0

        4 Videos

        No videos available.

        Alternatives

        Alternatives

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Compare similar software options

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Canva or UserZoom?
        Canva edges out the other on user ratings (4.4 vs 3.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Canva and UserZoom offer a free trial?
        Canva offers a free trial. UserZoom does not.
        What is the starting price of Canva vs UserZoom?
        Canva starts at $9.99 /Month. UserZoom starts at Contact for pricing.
        What are the top alternatives to Canva?
        Top alternatives to Canva include Looka, Adobe XD, Figma, Adobe Photoshop, Adobe Photoshop Express.
        What are the top alternatives to UserZoom?
        Top alternatives to UserZoom include Figma, UserX, UXtweak, User Insights, UserTesting.