Campaign Monitor vs Smartarget Comparison
Campaign Monitor
Starting at $10.80 /month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build data…
Smartarget
Starting at $4.16 /Month
- Large Enterprises
- Medium Business
Smartarget is an advanced tool that boosts user engagement and boosts sales without the need for coding. It seamlessly integrates with popular content management platforms like Cloudfare, Shopify, and WordPress, making i…
Campaign Monitor leads on user satisfaction with a 4.3-star rating across 1,195 reviews.
Campaign Monitor vs Smartarget — at a glance
| Feature | Campaign Monitor | Smartarget |
|---|---|---|
| Rating | 4.3 / 5 | — |
| Reviews | 1,195 | — |
| Starting price | $10.80 /month | $4.16 /Month |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Email Marketing Software | Conversational Marketing Software |
| Integrations | 10+ apps | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | 24/7 (Live rep), Online | Online |
| Certifications | SOC 2, GDPR | — |
| Data residency | US | Global |
Key differences between Campaign Monitor and Smartarget
- Pricing: Campaign Monitor starts at $10.80 /month, while Smartarget starts at $4.16 /Month.
- Free trial: Campaign Monitor offers a free trial; Smartarget does not.
- Target audience: Campaign Monitor is built for Freelancers / Consultants and Large Enterprises, while Smartarget targets Large Enterprises and Medium Business.
- Deployment: Campaign Monitor supports SaaS/Web/Cloud; Smartarget supports SaaS/Web/Cloud.
Campaign Monitor vs Smartarget — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for marketers seeking polished email design with strong segmentation and delivery.
- You need an easy drag-and-drop email builder with professional templates.
- You want advanced audience segmentation and behavioral targeting capabilities.
- Your team values reliable inbox deliverability and anti-spam measures.
- You require extensive multi-channel marketing automation beyond email campaigns.
- You have a large subscriber list and need a cost-effective solution at scale.
Large Enterprises, Medium Business, Small Business
Campaign Monitor typically suits Freelancers / Consultants and Large Enterprises. Smartarget tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, ... Read More about Campaign Monitor | Smartarget is an advanced tool that boosts user engagement and boosts sales without the need for coding. It seamlessly integrates with popular content management platforms like Cloudfare, ... Read More about Smartarget |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.4/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-50 employees51-500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- User-Friendly Interface: Campaign Monitor offers a clean and intuitive design, making it easy for team members at all levels to create and manage email campaigns without extensive training. You’ll appreciate how quickly you can get started.
- Powerful Segmentation & Personalization: With advanced segmentation tools, you can tailor your messages based on subscriber behavior and preferences. This means you’re not just sending emails; you’re delivering personalized experiences that drive higher engagement.
- Analytics & Reporting: Get useful insights with detailed reports on open rates, click-through rates, and conversion metrics. The data-driven approach helps you refine your strategies for better results over time.
No key benefits available yet.
Best fit
- 1-500 employees
- Marketing Technology, E-commerce, Nonprofit, Education, SaaS
- Marketing Managers, Email Marketing Specialists, Content Creators, Digital Marketing Strategists, Nonprofit Fundraising Coordinators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Pricing is high relative to competitors like Mailchimp and ConvertKit, making it less attractive to startups with limited budgets
- Automation features are basic compared to HubSpot and ActiveCampaign, limiting personalization for teams running complex campaigns
- Third-party integrations are limited — teams using Zapier-heavy workflows often switch to platforms with native connectors
No alternatives guidance available yet.
Software Demo
Demo |  Smartarget has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Campaign Monitor and Smartarget Compare on Features?
Total Features | 33 Features | 3 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Campaign Monitor and Smartarget on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✗ No | — |
GDPR | ✓ Yes | — |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🌐 Global |
Campaign Monitor User Reviews & Rating Comparison
User Ratings | 4.3 (based on 1195 reviews) | No reviews available for the product |
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Rating Distribution | No reviews available for this product | |
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate Campaign Monitor for its ease of use, strong segmentation, and reliable deliverability, though some find advanced features complex and pricing higher at scale. What buyers like
Common complaints
| No expert review available for this product |
Pros and Cons |
| No pros or cons available for this product |
Integrations
Integration with other apps | No Integration information available. |
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List of Customers
Customers |  Adidas  TEDx  Airbnb | No Customers information available. |
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Media and Screenshots
Screenshots |  5 Screenshots |  1 Screenshots |
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Videos |  2 Videos | No videos available. |
Top Alternatives to Campaign Monitor and Smartarget in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Campaign Monitor or Smartarget?
- Campaign Monitor edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Campaign Monitor and Smartarget offer a free trial?
- Campaign Monitor offers a free trial. Smartarget does not.
- What is the starting price of Campaign Monitor vs Smartarget?
- Campaign Monitor starts at $10.80 /month. Smartarget starts at $4.16 /Month.
- What are the top alternatives to Campaign Monitor?
- Top alternatives to Campaign Monitor include Campaigner, Moosend, SMTP, iContact, Mailigen.
- What are the top alternatives to Smartarget?
- Top alternatives to Smartarget include EngageBay, WeWeb, BusinessOnBot, ApiWay, NinjaSites by 500apps.