NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Brandfolder vs Bynder vs Lytho Comparison

Last updated:

Brandfolder

4.6(885 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Brandfolder is a digital asset management solution and replaces file cabinets, email boxes, Google Docs, and the like with a single, interconnected platform for all content. It provides a central space for you to search…

Bynder

4.5(149 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Bring together projects, employees and assets with Bynder – a DAM software for digital agencies and studios. Organize work visually with intuitive folder structure, cataloguing tools and a large library of templates. Run…

Lytho

4.6(9 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Lytho is a digital asset management software system. It stores and organizes photos and videos from your computer, smartphone, or web application through a proprietary modular design. Lytho can be accessed through a vari…

Brandfolder leads on user satisfaction with a 4.6-star rating across 885 reviews.

Brandfolder vs Bynder vs Lytho — at a glance

FeatureBrandfolderBynderLytho
Rating4.6 / 54.5 / 54.6 / 5
Reviews8851499
Starting priceContact for pricingContact for pricingContact for pricing
Free trial No Yes No
Free version No No No
Best forLarge Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryDigital Asset Management SoftwareDigital Asset Management SoftwareDigital Asset Management Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPR, ISO 27001GDPR
Data residencyUSUSUS

Key differences between Brandfolder and Bynder

  • Free trial: Bynder offers a free trial; Brandfolder does not.
  • User satisfaction: Brandfolder scores higher with a 4.6-star average.
  • Deployment: Brandfolder supports SaaS/Web/Cloud; Bynder supports SaaS/Web/Cloud.

Compare Brandfolder vs Bynder vs Lytho — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Digital Asset Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Brandfolder - Digital Asset Management Software
Talk to an expert
Talk to an expert
Bynder - Digital Asset Management Software
Talk to an expert
Talk to an expert
Lytho - Digital Asset Management Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Brandfolder vs Bynder vs Lytho comparison

Get the full side-by-side as a PDF — these picks plus the top Digital Asset Management Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Brandfolder, Bynder vs Lytho: Biggest differences

Start here before you go deeper into features.

Brandfolder

Best for marketing teams needing intuitive, AI-powered digital asset management.

Choose if
  • You manage large volumes of brand assets across marketing or creative teams.
  • You want AI-assisted tagging and fast retrieval of multimedia content.
  • You require seamless integration with tools like Smartsheet and InDesign.
Consider alternatives if
  • You need rapid setup with minimal initial configuration effort.
  • You rely heavily on a broad third-party app marketplace for integrations.

Bynder

Best for medium to large creative teams needing robust digital asset management.

Choose if
  • You are a digital agency or creative studio managing large asset libraries.
  • You require strong onboarding support and smooth integration with existing systems.
  • You want automated workflows to streamline repetitive digital asset tasks.
Consider alternatives if
  • You are a small team with minimal digital asset management needs.
  • You need highly customizable homepage layouts for user experience.

Lytho

Best for mid-to-large creative teams needing secure, cross-platform digital asset management.

Choose if
  • You require a flexible, modular system to tailor asset organization to your workflows.
  • Your team spans multiple operating systems including Mac, Windows, Linux, and Android devices.
  • Security is a priority, with features like password protection and rights management.
Consider alternatives if
  • You are a freelancer or solo user seeking simple, straightforward asset storage.
  • You need transparent, out-of-the-box pricing for quick procurement decisions.

Brandfolder: Best for marketing teams needing intuitive, AI-powered digital asset management. Bynder: Best for medium to large creative teams needing robust digital asset management.

Description

Brandfolder is a digital asset management solution and replaces file cabinets, email boxes, Google Docs, and the like with a single, interconnected platform for all content. It provides a ... Read More about Brandfolder

Bring together projects, employees and assets with Bynder – a DAM software for digital agencies and studios. Organize work visually with intuitive folder structure, cataloguing tools and a ... Read More about Bynder

Lytho is a digital asset management software system. It stores and organizes photos and videos from your computer, smartphone, or web application through a proprietary modular design. Lytho ... Read More about Lytho

Free Trial Availability

  • No free trial
  • Free Trial available
  • No free trial

SpotScore

What's this? ↗

9.8/10

9.8/10

9.3/10

User Ratings

Based on verified Spotsaas reviews

4.57

(885)

4.55

(149)

4.56

(9)

Best Company Size

Medium BusinessLarge Enterprises
Medium BusinessLarge Enterprises
51-500 employees500+ employees
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get decision help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get decision help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Brandfolder, Bynder and Lytho Compare on Features?

Total Features

10 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Brandfolder, Bynder and Lytho on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Pricing Plans

        • Not Available
        • Not Available
        • Not Available

        Pricing Page

        Brandfolder pricing

        Pricing information not available

        Pricing information not available

        Brandfolder, Bynder vs Lytho: Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Mobile - iOS
        • Browser Based (Cloud)
        • Mobile - Android
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - iOS
        • Browser Based (Cloud)
        • Mobile - Android
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - iOS
        • Browser Based (Cloud)
        • Mobile - Android
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Brandfolder, Bynder vs Lytho Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes
        —

        HIPAA

        ✗ No
        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes
        ✓ Yes

        ISO 27001

        —
        ✓ Yes
        —

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes
        —

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes
        —

        Data Encryption

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes
        —

        Data Residency

        🇺🇸 US
        🇺🇸 US
        🇺🇸 US

        Brandfolder vs Bynder User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        684

        187

        31

        5

        3

        115

        42

        2

        2

        0

        6

        3

        0

        0

        0

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users generally praise Brandfolder for its intuitive interface and efficient asset management, though some find setup and tagging time-consuming.

        What buyers like

        • Ease of use
        • Collaboration enhancement
        • Integration capabilities

        Common complaints

        • Time-consuming setup
        • Limited integrations marketplace

        Buyer sentiment

        Overall positive sentiment highlighting ease of use and onboarding, tempered by concerns over complexity and support responsiveness.

        What buyers like

        • Ease of use
        • Customer onboarding
        • Integration capabilities

        Common complaints

        • Complexity for new users
        • Slow technical support

        Buyer sentiment

        Overall positive sentiment with appreciation for cross-platform support and security, tempered by concerns about pricing transparency and setup complexity.

        What buyers like

        • Cross-platform accessibility
        • Security features
        • Flexible modular design

        Common complaints

        • Pricing opacity
        • Complex setup

        Pros and Cons

        • Easy organization and sharing of assets enhancing collaboration

        • Intuitive and user-friendly interface enabling quick access

        • Efficient AI tagging and asset retrieval

        • Initial setup and customization can be time-consuming

        • Tagging assets requires significant front-end effort

        • Exceptional customer onboarding with extensive support and knowledge sharing

        • Intuitive interface with powerful search filters and tagging for easy asset location

        • Seamless integration with existing systems for managing large asset volumes

        • Complexity can be overwhelming for new users and administrators, requiring significant setup and training time

        • Limited customization options on the homepage impacting user experience

        • Cross-platform accessibility including Mac, Windows, Linux, Ubuntu, and Android

        • Advanced security features such as password protection and rights management

        • Modular design allowing tailored asset organization

        • Pricing is quotation based with no public pricing information

        • Limited publicly available user feedback on specific features

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Brandfolder, Bynder, or Lytho? Tell buyers what actually differs.

        Brandfolder, Bynder and Lytho Customers

        Customers

        No Customers information available.

        MONS ROYALE

        MONS ROYALE

        innocent

        innocent

        Stage Entertainment

        Stage Entertainment

        Sodexo

        Sodexo

        GVB

        GVB

        Tonys

        Tonys

        Media and Screenshots

        Screenshots

        screenshots

        13 Screenshots

        Bynder : screenshot

        3 Screenshots

        Lytho screenshot

        1 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        1 Videos

        video-0

        1 Videos

        Alternatives to Brandfolder, Bynder, Lytho

        Expand your comparison

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Brandfolder or Bynder?
        Brandfolder edges out the other on user ratings (4.6 vs 4.5). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
        Do Brandfolder and Bynder offer a free trial?
        Bynder offers a free trial. Brandfolder does not.
        What is the starting price of Brandfolder vs Bynder?
        Brandfolder starts at Contact for pricing. Bynder starts at Contact for pricing.
        What are the top alternatives to Brandfolder?
        Top alternatives to Brandfolder include Third Light, Canto, Widen Collective, hyperCMS, Lytho.
        What are the top alternatives to Bynder?
        Top alternatives to Bynder include MediaValet, NetX, MyMediabox, HIVO, Crafttor.