Azure AD vs Supermetrics Comparison
Azure AD
Starting at $6 /User/Month
- Large Enterprises
- Medium Business
Azure Active Directory (Azure AD) is an identity and access management solution that helps to: keep user identities and access secure, reduce help desk calls by providing self-service capabilities for users, and enhance…
Supermetrics
Starting at $69 /User/Month
- Free Trial
- Large Enterprises
- Medium Business
Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…
Supermetrics leads on user satisfaction with a 4.4-star rating across 642 reviews.
Azure AD vs Supermetrics — at a glance
| Feature | Azure AD | Supermetrics |
|---|---|---|
| Rating | 4.4 / 5 | 4.4 / 5 |
| Reviews | 83 | 642 |
| Starting price | $6 /User/Month | $69 /User/Month |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Identity and Access Management (IAM) Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud, Installed - Windows | SaaS/Web/Cloud, Installed - Windows, Installed - Mac |
| API | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online |
| Certifications | — | SOC 2 |
| Data residency | — | Global |
Key differences between Azure AD and Supermetrics
- Pricing: Azure AD starts at $6 /User/Month, while Supermetrics starts at $69 /User/Month.
- Free trial: Supermetrics offers a free trial; Azure AD does not.
- User satisfaction: Supermetrics scores higher with a 4.4-star average.
- Deployment: Azure AD supports SaaS/Web/Cloud, Installed - Windows; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.
Azure AD vs Supermetrics — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Identity and Access Management (IAM) Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Azure AD typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Azure Active Directory (Azure AD) is an identity and access management solution that helps to: keep user identities and access secure, reduce help desk calls by providing self-service ... Read More about Azure AD | Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 50 to 10,000 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Simplified Identity Management: With Azure AD, we can simplify user identity management across our organization. It allows administrators to easily manage user access to applications and resources, confirming that the right people have the right access at all times.
- Strong Security Features: Protecting sensitive data requires strong security measures. Azure AD provides multi-factor authentication and conditional access policies that help safeguard systems against unauthorized access while maintaining an easy user experience.
- Smooth Integration with Microsoft Ecosystem: If your organization uses Microsoft services, you'll appreciate how Azure AD integrates smoothly with other Microsoft products, such as Office 365 and Dynamics 365. This builds collaboration and improves productivity without juggling multiple logins.
No key benefits available yet.
Best fit
- 50 to 10,000 employees
- Fintech, SaaS, Consulting, Healthcare, and Education
- IT Administrators, Security Managers, Compliance Officers, and HR Managers
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Vendor lock-in concerns — teams prefer solutions with open APIs and multi-platform support
- Pricing — competitors offer lower per-user costs or consumption-based models for organizations under 500 employees
- Limited customization — role-based access control rules cannot be modified without Microsoft support intervention
No alternatives guidance available yet.
Software Demo
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How do Azure AD and Supermetrics Compare on Features?
Total Features | 10 Features | 4 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Azure AD and Supermetrics on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
Data Residency | — | 🌐 Global |
Azure AD User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  monday.com  BP  Uniper | No Customers information available. |
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Media and Screenshots
Screenshots | No screenshots available. |  8 Screenshots |
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Videos |  2 Videos |  5 Videos |
Top Alternatives to Azure AD and Supermetrics in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Azure AD or Supermetrics?
- Supermetrics edges out the other on user ratings (4.4 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Azure AD and Supermetrics offer a free trial?
- Supermetrics offers a free trial. Azure AD does not.
- What is the starting price of Azure AD vs Supermetrics?
- Azure AD starts at $6 /User/Month. Supermetrics starts at $69 /User/Month.
- What are the top alternatives to Azure AD?
- Top alternatives to Azure AD include Okta, Oracle Identity Management, SailPoint IdentityIQ, AWS IAM, One Identity.
- What are the top alternatives to Supermetrics?
- Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.