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Microsoft Entra ID (formerly Azure AD) vs OwnID Comparison

Last updated:

Microsoft Entra ID (formerly Azure AD)

4.4(83 reviews)

Starting at $6 /User/Month

  • Large Enterprises
  • Medium Business

Azure Active Directory (Azure AD) is an identity and access management solution that helps to: keep user identities and access secure, reduce help desk calls by providing self-service capabilities for users, and enhance…

OwnID

Starting at $0.01 /User/Month

  • Large Enterprises
  • Medium Business

OwnID is a secure, passwordless platform that makes it easy for users to access websites and their login forms with a click of a button. This button is designed to blend in with existing forms and is cross-compatible wit…

Microsoft Entra ID (formerly Azure AD) leads on user satisfaction with a 4.4-star rating across 83 reviews.

Microsoft Entra ID (formerly Azure AD) vs OwnID — at a glance

FeatureMicrosoft Entra ID (formerly Azure AD)OwnID
Rating4.4 / 5—
Reviews83—
Starting price$6 /User/Month$0.01 /User/Month
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryIdentity and Access Management (IAM) SoftwareIdentity and Access Management (IAM) Software
PlatformsSaaS/Web/Cloud, Installed - WindowsSaaS/Web/Cloud
APIAvailable—
Support modesBusiness Hours, OnlineOnline
Certifications——
Data residency—Global

Key differences between Microsoft Entra ID (formerly Azure AD) and OwnID

  • Pricing: Microsoft Entra ID (formerly Azure AD) starts at $6 /User/Month, while OwnID starts at $0.01 /User/Month.
  • Deployment: Microsoft Entra ID (formerly Azure AD) supports SaaS/Web/Cloud, Installed - Windows; OwnID supports SaaS/Web/Cloud.

Microsoft Entra ID (formerly Azure AD) vs OwnID — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Identity and Access Management (IAM) Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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OwnID - Identity and Access Management (IAM) Software
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Microsoft Entra ID (formerly Azure AD) vs OwnID: Biggest differences

Start here before you go deeper into features.

Microsoft Entra ID (formerly Azure AD)

Best for

Large Enterprises, Medium Business, Small Business

OwnID

Best for

Large Enterprises, Medium Business, Small Business

Microsoft Entra ID (formerly Azure AD) typically suits Large Enterprises and Medium Business. OwnID tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Azure Active Directory (Azure AD) is an identity and access management solution that helps to: keep user identities and access secure, reduce help desk calls by providing self-service ... Read More about Microsoft Entra ID (formerly Azure AD)

OwnID is a secure, passwordless platform that makes it easy for users to access websites and their login forms with a click of a button. This button is designed to blend in with existing ... Read More about OwnID

Entry Level Pricing

  • Starts from $6
  • Starts from $0.01

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.0/10

7.3/10

User Ratings

Based on verified Spotsaas reviews

4.36

(83)

Best Company Size

50 to 10,000 employees
—
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Microsoft Entra ID (formerly Azure AD)

  • Simplified Identity Management: With Azure AD, we can simplify user identity management across our organization. It allows administrators to easily manage user access to applications and resources, confirming that the right people have the right access at all times.
  • Strong Security Features: Protecting sensitive data requires strong security measures. Azure AD provides multi-factor authentication and conditional access policies that help safeguard systems against unauthorized access while maintaining an easy user experience.
  • Smooth Integration with Microsoft Ecosystem: If your organization uses Microsoft services, you'll appreciate how Azure AD integrates smoothly with other Microsoft products, such as Office 365 and Dynamics 365. This builds collaboration and improves productivity without juggling multiple logins.
Best fit

Best fit

Watchouts

Reasons buyers look elsewhere

Microsoft Entra ID (formerly Azure AD)

  • Vendor lock-in concerns — teams prefer solutions with open APIs and multi-platform support
  • Pricing — competitors offer lower per-user costs or consumption-based models for organizations under 500 employees
  • Limited customization — role-based access control rules cannot be modified without Microsoft support intervention

Software Demo

Demo

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How do Microsoft Entra ID (formerly Azure AD) and OwnID Compare on Features?

Total Features

10 Features

4 Features

Unique Features

No unique features

No unique features

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Compare Microsoft Entra ID (formerly Azure AD) and OwnID on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $6
      • $0.01

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Microsoft Entra ID (formerly Azure AD) pricing
      OwnID pricing

      Microsoft Entra ID (formerly Azure AD) vs OwnID: Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Microsoft Entra ID (formerly Azure AD) vs OwnID Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      —
      ✗ No

      Data Residency

      —
      🌐 Global

      Microsoft Entra ID (formerly Azure AD) User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      55

      21

      4

      3

      1

      No reviews available for this product

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 84 reviews, with strong overall satisfaction.

      What buyers like

      • Centralizes identity and security, giving users single sign-on across Office 365 and thousands of SaaS applications.
      • Integrates tightly with the broader Microsoft cloud ecosystem and other MS products.
      • Synchronizes and federates with on-premise Active Directory without deploying third-party tools.

      Common complaints

      • The sheer abundance of options and features can feel complex and overwhelming.
      • Some advanced reporting capabilities are locked behind Premium pricing tiers.
      • Authenticating legacy or on-prem applications can be difficult.

      What buyers like

      • Passwordless authentication
      • User-friendly interface
      • Cross-compatible with multiple devices

      Common complaints

      • Requires smartphone for access
      • Limited support for legacy systems
      • Not suitable for users preferring passwords

      Pros and Cons

      • **Streamlined Identity Management**: With Azure AD, we can simplify user identity management across our organization. It allows administrators to effortlessly manage user access to applications and resources, ensuring that the right people have the right access at all times.

      • **Enhanced Security Features**: We all want to protect our sensitive data, and Azure AD offers advanced security measures like multi-factor authentication and conditional access policies. This means we can confidently safeguard our systems against unauthorized access while maintaining a seamless user experience.

      • **Seamless Integration with Microsoft Ecosystem**: If your organization relies on Microsoft services, you'll appreciate how Azure AD integrates seamlessly with other Microsoft products, such as Office 365 and Dynamics 365. This fosters collaboration and enhances productivity without the hassle of juggling multiple logins.

      • The sheer abundance of options and features can feel complex and overwhelming.

      • Some advanced reporting capabilities are locked behind Premium pricing tiers.

      • Innovative passwordless access

      • Strong biometric security features

      • Seamless integration with existing systems

      • Requires a smartphone for full functionality

      • Limited legacy system support

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Microsoft Entra ID (formerly Azure AD) or OwnID? Tell buyers what actually differs.

      Microsoft Entra ID (formerly Azure AD) and OwnID Customers

      Customers

      monday.com

      monday.com

      BP

      BP

      Uniper

      Uniper

      Nestle

      Nestle

      SAP

      SAP

      Bayer

      Bayer

      Media and Screenshots

      Screenshots

      No screenshots available.

      1 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      2 Videos

      Top Alternatives to Microsoft Entra ID (formerly Azure AD) and OwnID in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Microsoft Entra ID (formerly Azure AD) or OwnID?
      Microsoft Entra ID (formerly Azure AD) edges out the other on user ratings (4.4 vs -1.0). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Microsoft Entra ID (formerly Azure AD) and OwnID offer a free trial?
      Neither Microsoft Entra ID (formerly Azure AD) nor OwnID currently lists a free trial.
      What is the starting price of Microsoft Entra ID (formerly Azure AD) vs OwnID?
      Microsoft Entra ID (formerly Azure AD) starts at $6 /User/Month. OwnID starts at $0.01 /User/Month.
      What are the top alternatives to Microsoft Entra ID (formerly Azure AD)?
      Top alternatives to Microsoft Entra ID (formerly Azure AD) include JumpCloud, Ping Identity, RSA SecurID, WSO2 Identity Server, Ping Intelligent Identity.
      What are the top alternatives to OwnID?
      Top alternatives to OwnID include GateKeeper Enterprise, JumpCloud, Okta, ADManager Plus, Ping Identity.