Adobe Marketo Engage vs Supermetrics Comparison
Adobe Marketo Engage
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage…
Supermetrics
Starting at $69 /User/Month
- Free Trial
- Large Enterprises
- Medium Business
Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…
Supermetrics leads on user satisfaction with a 4.1-star rating across 221 reviews.
Adobe Marketo Engage vs Supermetrics — at a glance
| Feature | Adobe Marketo Engage | Supermetrics |
|---|---|---|
| Rating | 4.0 / 5 | 4.1 / 5 |
| Reviews | 4,248 | 221 |
| Starting price | Contact for pricing | $69 /User/Month |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Installed - Windows, Installed - Mac |
| API | Available | Available |
| Support modes | Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2 |
| Data residency | Global | Global |
Key differences between Adobe Marketo Engage and Supermetrics
- Pricing: Supermetrics starts at $69 /User/Month. Adobe Marketo Engage pricing is not publicly listed.
- Free trial: Supermetrics offers a free trial; Adobe Marketo Engage does not.
- User satisfaction: Supermetrics scores higher with a 4.1-star average.
- Deployment: Adobe Marketo Engage supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.
Adobe Marketo Engage vs Supermetrics — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for medium to large B2B teams needing advanced, customizable marketing automation.
- You manage complex lead nurturing and demand generation workflows in a medium or large company.
- You require deep CRM integration and behavior-based campaign customization using pre-built dashboards.
- You need powerful analytics and reporting to optimize multi-channel email marketing campaigns.
- You are a small business without dedicated marketing resources or technical support.
- You prefer a simple, minimal feature set with a shallow learning curve.
Large Enterprises, Medium Business, Small Business
Adobe Marketo Engage typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across ... Read More about Adobe Marketo Engage | Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.6/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Medium BusinessLarge Enterprises | — |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Adobe Marketo Engage and Supermetrics Compare on Features?
Total Features | 10 Features | 4 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Adobe Marketo Engage and Supermetrics on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Adobe Marketo Engage User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights robust functionality and integration, tempered by concerns over complexity and learning curve. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 711 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Roche  Fujitsu  Cloudera | No Customers information available. |
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Media and Screenshots
Screenshots |  5 Screenshots |  8 Screenshots |
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Videos |  2 Videos |  5 Videos |
Top Alternatives to Adobe Marketo Engage and Supermetrics in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Adobe Marketo Engage or Supermetrics?
- Supermetrics edges out the other on user ratings (4.1 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Adobe Marketo Engage and Supermetrics offer a free trial?
- Supermetrics offers a free trial. Adobe Marketo Engage does not.
- What is the starting price of Adobe Marketo Engage vs Supermetrics?
- Adobe Marketo Engage starts at Contact for pricing. Supermetrics starts at $69 /User/Month.
- What are the top alternatives to Adobe Marketo Engage?
- Top alternatives to Adobe Marketo Engage include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to Supermetrics?
- Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.