ActiveCampaign vs Zoom vs Livestorm Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Zoom
Starting at $13.33 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Zoom is a comprehensive communication platform designed to bring teams, clients, and partners together through seamless video conferencing, messaging, and collaboration tools. Built for organizations of all sizes, it sup…
Livestorm
Starting at $88 /Month
- Free Trial
- Large Enterprises
- Medium Business
Livestorm is the perfect online software for hosting live events using web conferencing. It features a fully-customizable interface, mobile compatibility and a host of helpful features. It is a powerful webinar platform…
ActiveCampaign leads on user satisfaction with a 4.5-star rating across 12,031 reviews.
ActiveCampaign vs Zoom vs Livestorm — at a glance
| Feature | ActiveCampaign | Zoom | Livestorm |
|---|---|---|---|
| Rating | 4.5 / 5 | 3.7 / 5 | 4.4 / 5 |
| Reviews | 12,031 | 69,243 | 693 |
| Starting price | $29 /User/Month | $13.33 /user/month | $88 /Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Video Conferencing Software | Video Conferencing Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR |
| Data residency | Global | Global | US |
Key differences between ActiveCampaign and Zoom
- Pricing: ActiveCampaign starts at $29 /User/Month, while Zoom starts at $13.33 /user/month.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while Zoom targets Large Enterprises and Medium Business.
- User satisfaction: ActiveCampaign scores higher with a 4.5-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Zoom supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare ActiveCampaign vs Zoom vs Livestorm — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for scalable, high-quality video meetings with strong integrations.
- You need reliable HD video and audio for large group meetings.
- Your organization uses Google Workspace, Microsoft Teams, Salesforce, or Slack.
- You require AI-powered tools like automated meeting summaries and task suggestions.
- You need extensive app marketplace options for advanced customization.
- Your users prefer very simple, minimal feature sets due to low technical expertise.
Best for easy-to-use, browser-based webinars and virtual learning events.
- You need a simple, quick setup for professional webinars or training sessions.
- Your team values strong customer support and responsive service.
- You want a fully browser-based platform requiring no downloads for attendees.
- You require extensive customization of registration pages and webinar room design.
- Your workflows depend on deep integrations with a wide variety of third-party tools.
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. Zoom: Best for scalable, high-quality video meetings with strong integrations.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Zoom is a comprehensive communication platform designed to bring teams, clients, and partners together through seamless video conferencing, messaging, and collaboration tools. Built for ... Read More about Zoom | Livestorm is the perfect online software for hosting live events using web conferencing. It features a fully-customizable interface, mobile compatibility and a host of helpful features. It ... Read More about Livestorm |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.8/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 10-500 employeesSmall to medium businesses | 50-500 employees500-5,000+ employees | Small BusinessMedium Business |
Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
- Scalable Collaboration for Any Business Size: Zoom is designed to adapt to businesses of all sizes, from small teams hosting quick check-ins to large enterprises running global webinars and conferences. Its scalable infrastructure ensures reliable performance regardless of participant numbers, while features like breakout rooms, webinar hosting, and cloud phone services allow organizations to expand their collaboration efforts as they grow. This makes it a dependable solution for long-term business communication needs.
- Unified Workflows Through Strong Integrations: By offering integrations with widely used platforms like Google Workspace, Microsoft Teams, Salesforce, and Slack, Zoom allows businesses to manage all communication and collaboration needs in one place. This unified approach reduces the need to switch between multiple applications, improving efficiency and reducing errors. Teams can seamlessly schedule meetings, share documents, track progress, and communicate within their existing software ecosystems.
- Seamless Cross-Industry Communication: Zoom enables organizations across various industries to connect effortlessly with reliable video, audio, and chat features. Whether it’s a healthcare consultation, an educational lecture, or a financial services meeting, the platform ensures clear communication without interruptions. Its AI-enhanced productivity tools, such as automated meeting summaries and smart task suggestions, further streamline workflows, helping teams save time and maintain focus on critical objectives.
No key benefits available yet.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
- 50–5,000+ Employees
- Education, Healthcare, Financial Services, Government, Retail, Manufacturing, Technology
- Business Executives, Project Managers, Educators, Healthcare Professionals, HR Managers, Sales Executives, IT Administrators, Customer Support Leads
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
- Some organizations opt for Microsoft Teams due to its tighter integration with Office 365 and enterprise-level controls.
- Companies in regulated industries may prefer Cisco Webex for its enhanced security and compliance features.
- Businesses already using Google Workspace often choose Google Meet for its built-in access and simpler pricing model.
No alternatives guidance available yet.
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How do ActiveCampaign, Zoom and Livestorm Compare on Features?
Total Features | 30 Features | 19 Features | 15 Features |
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Unique Features | No unique features | No unique features | No unique features |
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Compare ActiveCampaign, Zoom and Livestorm on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
ActiveCampaign vs Zoom User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Zoom's high-quality video/audio and ease of use, though some users find the feature set complex and customization options limited. What buyers like
Common complaints
| Buyer sentiment Users generally praise Livestorm for its ease of use, browser-based accessibility, and strong customer support, while noting some limitations in customization and integrations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography |  Zendesk  Veeva  Splunk |  WPP  AB Tasty  PayFit |
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Media and Screenshots
Screenshots |  7 Screenshots |  4 Screenshots |
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Videos |  2 Videos |  6 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or Zoom?
- ActiveCampaign edges out the other on user ratings (4.5 vs 3.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and Zoom offer a free trial?
- Yes, both ActiveCampaign and Zoom offer a free trial.
- What is the starting price of ActiveCampaign vs Zoom?
- ActiveCampaign starts at $29 /User/Month. Zoom starts at $13.33 /user/month.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to Zoom?
- Top alternatives to Zoom include Livestorm, Cisco Webex Meetings, Google Meet, GotoMeeting, Cisco Webex Teams.