ActiveCampaign vs Adjust Comparison
ActiveCampaign
Starting at $15 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Adjust
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution tracks millions of devices for thou…
Adjust leads on user satisfaction with a 4.7-star rating across 53 reviews.
ActiveCampaign vs Adjust — at a glance
| Feature | ActiveCampaign | Adjust |
|---|---|---|
| Rating | 4.7 / 5 | 4.7 / 5 |
| Reviews | 1,826 | 53 |
| Starting price | $15 /Month | Contact for pricing |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR | SOC 2, GDPR |
| Data residency | Global | Global |
Key differences between ActiveCampaign and Adjust
- Pricing: ActiveCampaign starts at $15 /Month. Adjust pricing is not publicly listed.
- Free trial: ActiveCampaign offers a free trial; Adjust does not.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while Adjust targets Large Enterprises and Medium Business.
- User satisfaction: Adjust scores higher with a 4.7-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Adjust supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
ActiveCampaign vs Adjust — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for mobile app user analytics and marketing attribution with strong privacy compliance.
- You need robust, detailed mobile app user analytics and growth tracking.
- Your team requires adaptable analytics that comply with evolving data privacy laws.
- You want strong customer support including training and quick technical assistance.
- You are a small business without dedicated analytics resources or expertise.
- You prefer simple, out-of-the-box dashboards without complex setup or customization.
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. Adjust: Best for mobile app user analytics and marketing attribution with strong privacy compliance.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution ... Read More about Adjust |
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Entry Level Pricing |
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SpotScoreWhat's this? ↗ | 9.8/10 | 8.9/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 10-500 employeesSmall to medium businesses | Medium BusinessLarge Enterprises |
Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
No key benefits available yet.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
No alternatives guidance available yet.
Software Demo
Demo |
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How do ActiveCampaign and Adjust Compare on Features?
Total Features | 30 Features | 6 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
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Compare ActiveCampaign and Adjust on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
ActiveCampaign User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights robust analytics, strong support, and privacy compliance, tempered by concerns over complexity and dashboard limitations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography | No Customers information available. |
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Media and Screenshots
Screenshots |  7 Screenshots |  1 Screenshots |
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Videos |  2 Videos |  1 Videos |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or Adjust?
- Adjust edges out the other on user ratings (4.7 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and Adjust offer a free trial?
- ActiveCampaign offers a free trial. Adjust does not.
- What is the starting price of ActiveCampaign vs Adjust?
- ActiveCampaign starts at $15 /Month. Adjust starts at Contact for pricing.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to Adjust?
- Top alternatives to Adjust include Branch, Singular, Amplitude, Localytics, AppLink.io.