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Act-On vs Sync2CRM vs Braze vs Outgrow Comparison

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Act-On

4.1(1,205 reviews)

Starting at $900 /Month

  • Large Enterprises
  • Medium Business

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform f…

Sync2CRM

Starting at $12 /Month

  • Free Trial
  • Medium Business
  • Small Business

The Sync2CRM platform is a Marketing Automation software for businesses looking to easily manage their contacts, leads, email marketing and create marketing campaigns all from a single interface. Sync2CRM is the fastest,…

Braze

4.5(280 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's sim…

Outgrow

4.7(567 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…

Act-On leads on user satisfaction with a 4.1-star rating across 1,205 reviews.

Act-On vs Sync2CRM vs Braze vs Outgrow — at a glance

FeatureAct-OnSync2CRMBrazeOutgrow
Rating4.1 / 54.5 / 54.7 / 5
Reviews1,205280567
Starting price$900 /Month$12 /MonthContact for pricingContact for pricing
Free trial No Yes No Yes
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessMedium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online24/7 (Live rep), Business Hours24/7 (Live rep), Online
CertificationsSOC 2, GDPRSOC 2GDPR
Data residencyGlobalUSGlobalGlobal

Key differences between Act-On and Sync2CRM

  • Pricing: Act-On starts at $900 /Month, while Sync2CRM starts at $12 /Month.
  • Free trial: Sync2CRM offers a free trial; Act-On does not.
  • Target audience: Act-On is built for Large Enterprises and Medium Business, while Sync2CRM targets Medium Business and Small Business.
  • Deployment: Act-On supports SaaS/Web/Cloud; Sync2CRM supports SaaS/Web/Cloud.

Compare Act-On vs Sync2CRM vs Braze vs Outgrow — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Act-On - Marketing Automation Software
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Sync2CRM - Marketing Automation Software
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Braze - Marketing Automation Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Act-On

Best for

Large Enterprises, Medium Business, Small Business

Sync2CRM

Best for

Medium Business, Small Business

Braze

Best for

Large Enterprises, Medium Business, Small Business

Outgrow

Best for creating interactive lead generation content with easy marketing automation.

Choose if
  • You need to build quizzes, calculators, or surveys without coding skills.
  • Your focus is on lead generation and customer engagement campaigns.
  • You want a user-friendly platform with versatile customizable templates.
Consider alternatives if
  • Your company requires extensive third-party app integrations and marketplace options.
  • You need complex, enterprise-level automation workflows beyond simple streamlined setups.

Act-On typically suits Large Enterprises and Medium Business. Sync2CRM tends to fit Medium Business and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading ... Read More about Act-On

The Sync2CRM platform is a Marketing Automation software for businesses looking to easily manage their contacts, leads, email marketing and create marketing campaigns all from a single ... Read More about Sync2CRM

Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing ... Read More about Braze

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow

Entry Level Pricing

  • Starts from $900
  • Starts from $12
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

8.9/10

7.2/10

8.6/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessMedium Business
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Software Demo

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How do Act-On, Sync2CRM, Braze and Outgrow Compare on Features?

Total Features

10 Features

2 Features

6 Features

19 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Act-On, Sync2CRM, Braze and Outgrow on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $900
          • $12
          • Not Available
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Act-On pricing
          Sync2CRM pricing

          Pricing information not available

          Outgrow pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global
          🇺🇸 US
          🌐 Global

          Act-On vs Sync2CRM vs Braze User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          566

          324

          72

          15

          37

          0

          1

          0

          0

          0

          398

          35

          3

          0

          0

          351

          18

          5

          2

          2

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is positive across 1014 reviews, with strong overall satisfaction.

          What buyers like

          • Outstanding customer support with timely assistance and deep product knowledge.
          • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.
          • Drag-and-drop email builder and customizable templates streamline email campaign creation.

          Common complaints

          • The platform's extensive features can be overwhelming for newcomers without proper guidance.
          • Some user feedback suggests the email and landing page builders could be more user-friendly.
          • Customization options can require additional effort or expertise to fully leverage.

          What buyers like

          • User-friendly interface
          • Cost-effective solution
          • Comprehensive contact management

          Common complaints

          • Limited advanced features
          • Basic analytics tools
          • May lack customization

          Buyer sentiment

          Buyer sentiment is very strong across 436 reviews, with consistently positive feedback.

          What buyers like

          • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
          • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
          • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

          Common complaints

          • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
          • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
          • Some users find managing and optimizing larger, multi-variant campaigns to be daunting without additional expertise.

          Buyer sentiment

          Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity.

          What buyers like

          • Ease of use
          • Customizable templates
          • Customer support

          Common complaints

          • Limited integrations
          • Feature restrictions in trial

          Pros and Cons

          • Offers a robust set of tools for managing leads across multiple channels.

          • Provides in-depth analytics to measure and improve marketing effectiveness.

          • Higher costs may deter smaller businesses.

          • Setup and training can be time-consuming.

          • Affordable pricing makes it accessible for startups.

          • Intuitive design allows for quick onboarding.

          • Comprehensive features cover essential marketing needs.

          • Lacks advanced marketing analytics.

          • Customization options are limited.

          • Offers comprehensive data-driven insights for campaign optimization.

          • Real-time analytics allow for immediate adjustments.

          • Interactive messaging enhances user engagement.

          • Setup can be complex and time-consuming.

          • Pricing may be prohibitive for smaller businesses.

          • Highly intuitive and user-friendly interface for quiz and calculator creation

          • Versatile with a wide range of customizable templates

          • Responsive and supportive customer service with 24/7 availability

          • Trial feature access can be misleading, requiring upgrades for full functionality

          • Learning curve for advanced features like nested functions and complex variables

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          AuditFile

          AuditFile

          American Endowment Foundation

          American Endowment Foundation

          SKF

          SKF

          No Customers information available.

          No Customers information available.

          Github

          Github

          Codepen

          Codepen

          VOD

          VOD

          Media and Screenshots

          Screenshots

          General Settings tab

          2 Screenshots

          Sync2CRM screenshot: Advanced lead ads field mapping puts data from any field on a Facebook Lead Ad form in the corresponding field in a CRM

          5 Screenshots

          screenshots

          6 Screenshots

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

          video-0

          1 Videos

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          Add another option to compare side by side

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Act-On or Sync2CRM?
          Act-On edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Act-On and Sync2CRM offer a free trial?
          Sync2CRM offers a free trial. Act-On does not.
          What is the starting price of Act-On vs Sync2CRM?
          Act-On starts at $900 /Month. Sync2CRM starts at $12 /Month.
          What are the top alternatives to Act-On?
          Top alternatives to Act-On include Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead.
          What are the top alternatives to Sync2CRM?
          Top alternatives to Sync2CRM include Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead.

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